Beyond Facebook, Twitter and YouTube, there are dozens of other social networks where communities gather and share. These slides accompanied a presentation on 50+ Social Media Sites and Tools.
Social Media 101: Understanding Social Media Channels, Demographics, and UsageDebra Askanase
When should you use Facebook? Should you create a page, a group, or both? These and other questions will be addressed in this overview of the most popular social media channels for business. It includes a definition of social media, current demographics and use data, an overview of the most popular US social media channels, and how to choose the right platform for your audience.
A keynote talk by Dave Chaffey at Technology for Marketing and Advertising 2012 in London. Explains 7 Steps for creating an integrated social media strategy based around the Smart Insights
Absolute Beginner's Guide to Social Media MarketingBarry Feldman
The document provides guidance for social media beginners on how to get started effectively on social media platforms. It recommends starting slowly on one or two major platforms preferred by customers, such as Facebook, Twitter, LinkedIn, etc. It stresses the importance of creating a professional yet personable profile with a photo, monitoring competitors' activities to identify influential accounts, and consistently engaging with others by following, liking, sharing, and commenting on posts to build relationships. The document advises maintaining a helpful tone without overtly pitching products and services, in order to be embraced by the social media community.
Presented at the Social Marketing course, Lugano, October 13, 2008. Social Media could be used for promoting social marketing campaigns. In the Web 2.0 it is important to understand WHAT tools use and HOW use them for reaching important goals. What about behavior change? There are lots of opportunities for research out there.
The document discusses using social media for financial education. It provides an overview of Jenni Brand and her experience in social media marketing. The rest of the document outlines various social media tools that can be used as part of a comprehensive strategy, including blogs, social networks, microblogs, wikis, and video sharing. It also discusses how to measure whether a social media strategy is effective and provides some examples of organizations using social media for financial literacy campaigns.
Enterprise Winning: Big Companies Getting Value from Enterprise SocialSocialcast
Enterprise social networks like Socialcast can help large companies achieve various goals:
1) Socialcast allows 3M's 2,000 technical employees to easily share knowledge and expertise in real-time, saving hours spent searching for information.
2) Socialcast provides Humana's 40,000 employees a secure collaboration platform and integrates with other systems to measure engagement.
3) PSI's 8,000 global employees use Socialcast groups to form connections based on interests and expertise to better communicate and help each other in time-sensitive situations.
Social media has changed the media landscape by shifting power to consumers and allowing people to have a voice. It connects people through social networks and conversations. Why does social media matter? Consumer recommendations are highly credible forms of advertising and social media conversations influence offline behavior. Brands must listen to social media to understand conversations, engage with consumers, and influence discussions to make it easy for people to recommend products. Bullseye provides services to help with social media listening, engagement, influence, and developing an action plan.
Develop a social media marketing roadmap for your organization plus tips on blog marketing and Twitter from TopRank Online Marketing CEO Lee Odden.
Presentation from ClickZ OMS event in Minneapolis 2009.
Social Media 101: Understanding Social Media Channels, Demographics, and UsageDebra Askanase
When should you use Facebook? Should you create a page, a group, or both? These and other questions will be addressed in this overview of the most popular social media channels for business. It includes a definition of social media, current demographics and use data, an overview of the most popular US social media channels, and how to choose the right platform for your audience.
A keynote talk by Dave Chaffey at Technology for Marketing and Advertising 2012 in London. Explains 7 Steps for creating an integrated social media strategy based around the Smart Insights
Absolute Beginner's Guide to Social Media MarketingBarry Feldman
The document provides guidance for social media beginners on how to get started effectively on social media platforms. It recommends starting slowly on one or two major platforms preferred by customers, such as Facebook, Twitter, LinkedIn, etc. It stresses the importance of creating a professional yet personable profile with a photo, monitoring competitors' activities to identify influential accounts, and consistently engaging with others by following, liking, sharing, and commenting on posts to build relationships. The document advises maintaining a helpful tone without overtly pitching products and services, in order to be embraced by the social media community.
Presented at the Social Marketing course, Lugano, October 13, 2008. Social Media could be used for promoting social marketing campaigns. In the Web 2.0 it is important to understand WHAT tools use and HOW use them for reaching important goals. What about behavior change? There are lots of opportunities for research out there.
The document discusses using social media for financial education. It provides an overview of Jenni Brand and her experience in social media marketing. The rest of the document outlines various social media tools that can be used as part of a comprehensive strategy, including blogs, social networks, microblogs, wikis, and video sharing. It also discusses how to measure whether a social media strategy is effective and provides some examples of organizations using social media for financial literacy campaigns.
Enterprise Winning: Big Companies Getting Value from Enterprise SocialSocialcast
Enterprise social networks like Socialcast can help large companies achieve various goals:
1) Socialcast allows 3M's 2,000 technical employees to easily share knowledge and expertise in real-time, saving hours spent searching for information.
2) Socialcast provides Humana's 40,000 employees a secure collaboration platform and integrates with other systems to measure engagement.
3) PSI's 8,000 global employees use Socialcast groups to form connections based on interests and expertise to better communicate and help each other in time-sensitive situations.
Social media has changed the media landscape by shifting power to consumers and allowing people to have a voice. It connects people through social networks and conversations. Why does social media matter? Consumer recommendations are highly credible forms of advertising and social media conversations influence offline behavior. Brands must listen to social media to understand conversations, engage with consumers, and influence discussions to make it easy for people to recommend products. Bullseye provides services to help with social media listening, engagement, influence, and developing an action plan.
Develop a social media marketing roadmap for your organization plus tips on blog marketing and Twitter from TopRank Online Marketing CEO Lee Odden.
Presentation from ClickZ OMS event in Minneapolis 2009.
The social media audit evaluated ABC Co.'s performance on key social media platforms. It found that ABC Co. shares content daily across most platforms but engagement is low. The audit recommends focusing content by reducing frequency, diversifying posting times, and creating visual content for platforms like YouTube, Instagram and Slideshare to differentiate from competitors. High priority next steps include developing a content schedule and tailoring messages to specific platforms to better engage audiences.
Intro to Social Media, Social Media Tools, Social Media CampaignRebecka Anderson
This document provides an introduction to social media and outlines steps for creating an effective social media campaign. It defines key terms like social media and campaigns. It then discusses measuring success through setting small, measurable goals. The document reviews popular social media tools like Facebook, Twitter, and Tumblr and provides best practices for using each platform. It stresses the importance of listening, engaging audiences, and adapting campaigns based on metrics. Finally, it outlines a six-step process for developing a social media campaign plan.
This document discusses key marketing trends for 2020 as identified by Talkwalker and HubSpot based on their analysis of industry experts, PR professionals, social media influencers, and trend data. Some of the major trends discussed include the growing importance of TikTok and other new social media platforms in marketing strategies; the rise of more private social interactions; increased focus on social media wellness and limiting time spent on platforms; and harnessing data privacy and reducing fake news to rebuild consumer trust in brands and social media.
The ABCs of Social Media - A 101 PresentationShawna Tregunna
Presented to the Ottawa TiE Institute: Social Media 101
Social Media - Learn the ABC's of Social Media Marketing
Attendees will learn how to develop a social media strategy, including how to get started with LinkedIn, Facebook and Twitter. Most importantly, we'll discuss how to leverage these marketing channels for optimum results.
Social media platforms like Facebook, Twitter, and LinkedIn have experienced explosive growth and now play an important role in marketing for many businesses. Effective social media strategies involve engaging customers through conversations on these channels, listening to feedback, and participating in online communities to build relationships and influence purchasing decisions. It is also important to maintain a consistent presence across social networks and avoid one-time campaigns in order to keep customers engaged over the long term.
The document discusses the benefits of social media for businesses. It provides an overview of popular social media platforms and their growing user bases. It also outlines best practices for social media engagement, including being conversational, emphasizing quality over quantity, and keeping relationships with fans alive over time through ongoing engagement and shared interests.
Social Media Strategy 12 Month Sample PlanRajendra Singh
Social Media SWOT Analysis
Strengths
• New cutting edge Technology
• Quality and huge spectrum
• Availability of cash, strong balance sheet
• Superior execution skills
• Whole country license
• Respectable brand
Weaknesses
• New Team
• Complex Launch
• New Process
• Dependence on Infrastructure partners
• New untested 4G handsets
• Churn of Customers
• Customer Power
• Under developed eco-system
Opportunities
• Big Market (1300 million population)
• Low Internet penetration (11%)
• Low broad band penetration (4%)
• Higher % population below 25 years of age (55%)
• Low social media penetration (6%)
• Higher download speed
• Low legacy effect
• Lifestyle trends
• New business applications
Threats
• Uncertain Foreign Direct Investment
• Introduction of new/better technology
• Retaliation from existing players
• Government sanctions against social media
• Negative environment factors
• Unstable Government
• Vertical Integration
Integrated & Dynamically Consistent Strategy
Business Strategy
• To be number 1, market leader with 30% plus market share, 4G company in next 5 years
Digital Marketing Strategy
• To contribute 50% of company’s overall marketing contribution in the next 5 years (progressively from 20% in the 1st year)
• To have positive ROI on Digital Marketing Expenditure
Social Media Strategy
• To be an innovative Social Media integrated marketing team enabling Company’s overall business plan, business strategy and digital marketing strategy.
• To collaborate with all teams , functions and departments of the company
• To be the dominant and market leader with more than 30% share in 4G Social Media Marketing.
• To assist in all the phases of business and sales funnel towards conversion.
Business planning should start with defining clear goals, and social media is no exception. Without a clear idea of what you want to accomplish with social media, you are unlikely to achieve anything at all because your efforts will be scattered or aimless. In addition, different social media goals require different sets of action. For example, if your goal is to gain consumer credibility, that looks very different than if your goal is to convert 30 percent of prospects to sales.
Start by writing down at least three social media goals for your business. Make sure each goal is specific, realistic and measurable. It is vital to make your goals measurable so that you can track your business’ progress towards each goal. It’s also important that your goals for social media relate to your overall goals for your business.
My Business Social Media Goals Are:
1. ___________________________________________________
2. ___________________________________________________
3. ___________________________________________________
Do's and Don'ts of Social Media IntegrationAlex Grinyayev
The document provides guidance on using social media for businesses. It discusses who uses major social media platforms and why businesses should use social media. The main points covered are dos and don'ts for social media in general, as well as specific recommendations for LinkedIn, Twitter, and Facebook. It emphasizes engaging with customers, updating profiles and pages regularly, and tailoring the approach for each platform and audience.
You need to consider an assistant to help with the administrative tasks like
posting, monitoring, reporting, etc. This will allow the strategist and managers to focus
on strategy, campaigns and community management.
The document defines social media and discusses its uses for marketing, communication, product innovation, and internal communication by corporations. It notes social media allows companies to share information, engage customers, expand reach, and involve users in product development. The document also outlines benefits for users, including having a voice, connecting to brands, and creating desired content. It provides steps for companies to start using social media, focusing on select tools, open communication, and increasing presence over time.
Google Analytics: Make Your Site Work Harder from MIMA SummitThree Deep Marketing
This document provides tips for getting more value from a Google Analytics account, including tracking social media, emails, customizing dashboards, blocking internal traffic, setting up goals and funnels, improving website URLs, and linking Google AdWords accounts. Key recommendations include using tracking URLs to measure social media traffic, filtering reports to remove internal users, customizing dashboards to show important metrics, defining goals to understand website value, and linking AdWords to analyze paid search performance. The overall message is that taking these steps can provide deeper insights and accountability to optimize digital marketing efforts.
This document provides an agenda for the 6th Annual Corporate Social Media Summit in New York on June 15-16, 2015. The summit will feature keynote sessions and tracks on various social media strategy topics from senior executives of major brands. Attendees can learn about embedding social media, customer journeys on social media, social media infrastructure, content marketing, advocacy, and social data analytics. There will be both B2C and B2B tracks. The agenda provides details on session topics and speakers from brands like MTV, Forbes, Molson Coors, American Airlines, and more.
19 ways to connect social media email marketing togetherAlex Grinyayev
Silverpop has introduced a new Share-to-Social feature that allows marketers to incorporate social sharing into their email campaigns. This feature allows customers to easily share email content on social networks like Facebook, Twitter, and LinkedIn. Marketers can then track how often the content is shared, viewed, and clicked on. The Share-to-Social feature helps marketers discover new audiences, increase reach, and identify their most influential customers who drive viral sharing.
The Benefits of Social Media for BusinessPCM creative
This presentation provides an introduction to the full spectrum of social media from marketing output amplification and customer engagement to business productivity, reputation building and brand development. The presentation will answer questions such as how will my business benefit from social technologies, platforms, tools and services, how do I maintain control of my assets and maintain an effective presence with minimal costs and which area of my business should I apply social media to first?
Social Media Monitoring—A presentation for @MidwestBrian Huonker
Why Social Media Monitoring?
The answer is simple: People trust the opinions of others more than brand advertisements, official websites or PR releases. In fact, people trust the opinion of others, especially their peers, more than almost anything. This means that online opinions on your brands and products really matter. Quite a lot, to be frank. So, let us list a number of reasons for you to keep a close eye on the online chatterbox:
- Measuring Marketing effectiveness
- Manage crisis pro-actively
- Do effective online public relations
- Benchmark your competition
- Identify new market opportunities
- Get market insights in the most cost effective manner
Learn more about the @Midwest Social Media Conference by visiting atMidwest.com.
Companies often jump into social media without proper preparation or planning. Developing a social media strategy requires situational analysis and that is where a comprehensive social media audit plays a role.
It provides insights into the kind and quantity of content an organization already has and in what form, the size and vibrancy of the surrounding community and ongoing conversation, and, finally, the activities of competitors in relation to social media, community management, and content strategies.
This presentation provides the key components of a social media audit and competitive analysis to inform the development of a social media strategy.
Top social media platforms every marketer should knowProofHub
Every marketer understand the importance of social media marketing; not only is it an inexpensive way to build a following and promote your brand’s content, but participation in social media could also become a major factor in the ranking algorithm for search engines like Google. There are countless platforms, with hundreds of millions of users between them, that most marketers aren’t taking advantage of yet. Let’s take a look at some of the powerful social media platforms that every marketer should know and use.
This presentation was specifically created for participants in the Nashville Business Incubation Center's Social Media 101 class. The purpose of the class is to expose small business owners to social media so that they may use it to leverage their businesses.
Social Media Tools for Business Buyer's GuideNeal Schaffer
This document provides a summary of various social media tools categorized into different areas such as employee advocacy, influencer marketing, content marketing, visual social marketing, engagement marketing, analytics, listening, social media dashboards, social selling, and social media for customer service. It describes the purpose and benefits of tools for each category. The document also promotes upcoming social media industry events and a newsletter.
In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.
People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.
Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).
The social media audit evaluated ABC Co.'s performance on key social media platforms. It found that ABC Co. shares content daily across most platforms but engagement is low. The audit recommends focusing content by reducing frequency, diversifying posting times, and creating visual content for platforms like YouTube, Instagram and Slideshare to differentiate from competitors. High priority next steps include developing a content schedule and tailoring messages to specific platforms to better engage audiences.
Intro to Social Media, Social Media Tools, Social Media CampaignRebecka Anderson
This document provides an introduction to social media and outlines steps for creating an effective social media campaign. It defines key terms like social media and campaigns. It then discusses measuring success through setting small, measurable goals. The document reviews popular social media tools like Facebook, Twitter, and Tumblr and provides best practices for using each platform. It stresses the importance of listening, engaging audiences, and adapting campaigns based on metrics. Finally, it outlines a six-step process for developing a social media campaign plan.
This document discusses key marketing trends for 2020 as identified by Talkwalker and HubSpot based on their analysis of industry experts, PR professionals, social media influencers, and trend data. Some of the major trends discussed include the growing importance of TikTok and other new social media platforms in marketing strategies; the rise of more private social interactions; increased focus on social media wellness and limiting time spent on platforms; and harnessing data privacy and reducing fake news to rebuild consumer trust in brands and social media.
The ABCs of Social Media - A 101 PresentationShawna Tregunna
Presented to the Ottawa TiE Institute: Social Media 101
Social Media - Learn the ABC's of Social Media Marketing
Attendees will learn how to develop a social media strategy, including how to get started with LinkedIn, Facebook and Twitter. Most importantly, we'll discuss how to leverage these marketing channels for optimum results.
Social media platforms like Facebook, Twitter, and LinkedIn have experienced explosive growth and now play an important role in marketing for many businesses. Effective social media strategies involve engaging customers through conversations on these channels, listening to feedback, and participating in online communities to build relationships and influence purchasing decisions. It is also important to maintain a consistent presence across social networks and avoid one-time campaigns in order to keep customers engaged over the long term.
The document discusses the benefits of social media for businesses. It provides an overview of popular social media platforms and their growing user bases. It also outlines best practices for social media engagement, including being conversational, emphasizing quality over quantity, and keeping relationships with fans alive over time through ongoing engagement and shared interests.
Social Media Strategy 12 Month Sample PlanRajendra Singh
Social Media SWOT Analysis
Strengths
• New cutting edge Technology
• Quality and huge spectrum
• Availability of cash, strong balance sheet
• Superior execution skills
• Whole country license
• Respectable brand
Weaknesses
• New Team
• Complex Launch
• New Process
• Dependence on Infrastructure partners
• New untested 4G handsets
• Churn of Customers
• Customer Power
• Under developed eco-system
Opportunities
• Big Market (1300 million population)
• Low Internet penetration (11%)
• Low broad band penetration (4%)
• Higher % population below 25 years of age (55%)
• Low social media penetration (6%)
• Higher download speed
• Low legacy effect
• Lifestyle trends
• New business applications
Threats
• Uncertain Foreign Direct Investment
• Introduction of new/better technology
• Retaliation from existing players
• Government sanctions against social media
• Negative environment factors
• Unstable Government
• Vertical Integration
Integrated & Dynamically Consistent Strategy
Business Strategy
• To be number 1, market leader with 30% plus market share, 4G company in next 5 years
Digital Marketing Strategy
• To contribute 50% of company’s overall marketing contribution in the next 5 years (progressively from 20% in the 1st year)
• To have positive ROI on Digital Marketing Expenditure
Social Media Strategy
• To be an innovative Social Media integrated marketing team enabling Company’s overall business plan, business strategy and digital marketing strategy.
• To collaborate with all teams , functions and departments of the company
• To be the dominant and market leader with more than 30% share in 4G Social Media Marketing.
• To assist in all the phases of business and sales funnel towards conversion.
Business planning should start with defining clear goals, and social media is no exception. Without a clear idea of what you want to accomplish with social media, you are unlikely to achieve anything at all because your efforts will be scattered or aimless. In addition, different social media goals require different sets of action. For example, if your goal is to gain consumer credibility, that looks very different than if your goal is to convert 30 percent of prospects to sales.
Start by writing down at least three social media goals for your business. Make sure each goal is specific, realistic and measurable. It is vital to make your goals measurable so that you can track your business’ progress towards each goal. It’s also important that your goals for social media relate to your overall goals for your business.
My Business Social Media Goals Are:
1. ___________________________________________________
2. ___________________________________________________
3. ___________________________________________________
Do's and Don'ts of Social Media IntegrationAlex Grinyayev
The document provides guidance on using social media for businesses. It discusses who uses major social media platforms and why businesses should use social media. The main points covered are dos and don'ts for social media in general, as well as specific recommendations for LinkedIn, Twitter, and Facebook. It emphasizes engaging with customers, updating profiles and pages regularly, and tailoring the approach for each platform and audience.
You need to consider an assistant to help with the administrative tasks like
posting, monitoring, reporting, etc. This will allow the strategist and managers to focus
on strategy, campaigns and community management.
The document defines social media and discusses its uses for marketing, communication, product innovation, and internal communication by corporations. It notes social media allows companies to share information, engage customers, expand reach, and involve users in product development. The document also outlines benefits for users, including having a voice, connecting to brands, and creating desired content. It provides steps for companies to start using social media, focusing on select tools, open communication, and increasing presence over time.
Google Analytics: Make Your Site Work Harder from MIMA SummitThree Deep Marketing
This document provides tips for getting more value from a Google Analytics account, including tracking social media, emails, customizing dashboards, blocking internal traffic, setting up goals and funnels, improving website URLs, and linking Google AdWords accounts. Key recommendations include using tracking URLs to measure social media traffic, filtering reports to remove internal users, customizing dashboards to show important metrics, defining goals to understand website value, and linking AdWords to analyze paid search performance. The overall message is that taking these steps can provide deeper insights and accountability to optimize digital marketing efforts.
This document provides an agenda for the 6th Annual Corporate Social Media Summit in New York on June 15-16, 2015. The summit will feature keynote sessions and tracks on various social media strategy topics from senior executives of major brands. Attendees can learn about embedding social media, customer journeys on social media, social media infrastructure, content marketing, advocacy, and social data analytics. There will be both B2C and B2B tracks. The agenda provides details on session topics and speakers from brands like MTV, Forbes, Molson Coors, American Airlines, and more.
19 ways to connect social media email marketing togetherAlex Grinyayev
Silverpop has introduced a new Share-to-Social feature that allows marketers to incorporate social sharing into their email campaigns. This feature allows customers to easily share email content on social networks like Facebook, Twitter, and LinkedIn. Marketers can then track how often the content is shared, viewed, and clicked on. The Share-to-Social feature helps marketers discover new audiences, increase reach, and identify their most influential customers who drive viral sharing.
The Benefits of Social Media for BusinessPCM creative
This presentation provides an introduction to the full spectrum of social media from marketing output amplification and customer engagement to business productivity, reputation building and brand development. The presentation will answer questions such as how will my business benefit from social technologies, platforms, tools and services, how do I maintain control of my assets and maintain an effective presence with minimal costs and which area of my business should I apply social media to first?
Social Media Monitoring—A presentation for @MidwestBrian Huonker
Why Social Media Monitoring?
The answer is simple: People trust the opinions of others more than brand advertisements, official websites or PR releases. In fact, people trust the opinion of others, especially their peers, more than almost anything. This means that online opinions on your brands and products really matter. Quite a lot, to be frank. So, let us list a number of reasons for you to keep a close eye on the online chatterbox:
- Measuring Marketing effectiveness
- Manage crisis pro-actively
- Do effective online public relations
- Benchmark your competition
- Identify new market opportunities
- Get market insights in the most cost effective manner
Learn more about the @Midwest Social Media Conference by visiting atMidwest.com.
Companies often jump into social media without proper preparation or planning. Developing a social media strategy requires situational analysis and that is where a comprehensive social media audit plays a role.
It provides insights into the kind and quantity of content an organization already has and in what form, the size and vibrancy of the surrounding community and ongoing conversation, and, finally, the activities of competitors in relation to social media, community management, and content strategies.
This presentation provides the key components of a social media audit and competitive analysis to inform the development of a social media strategy.
Top social media platforms every marketer should knowProofHub
Every marketer understand the importance of social media marketing; not only is it an inexpensive way to build a following and promote your brand’s content, but participation in social media could also become a major factor in the ranking algorithm for search engines like Google. There are countless platforms, with hundreds of millions of users between them, that most marketers aren’t taking advantage of yet. Let’s take a look at some of the powerful social media platforms that every marketer should know and use.
This presentation was specifically created for participants in the Nashville Business Incubation Center's Social Media 101 class. The purpose of the class is to expose small business owners to social media so that they may use it to leverage their businesses.
Social Media Tools for Business Buyer's GuideNeal Schaffer
This document provides a summary of various social media tools categorized into different areas such as employee advocacy, influencer marketing, content marketing, visual social marketing, engagement marketing, analytics, listening, social media dashboards, social selling, and social media for customer service. It describes the purpose and benefits of tools for each category. The document also promotes upcoming social media industry events and a newsletter.
In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.
People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.
Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).
5 social media tools to try in 2016, apart from hoot suiteweblinkindia1
The document discusses alternative social media management tools to HootSuite. It introduces 5 tools: Buffer, Tweetdeck, SumoRank, Sprout Social, and IFTTT. For each tool, it provides a brief description of what it is known for, which social media platforms it supports, its origins, and some of its core capabilities. The document recommends trying the free versions of these tools to see which is the best fit for managing your business's social media accounts.
Innovations in Digital Journalism: 5 Lessons LearnedJeremy Caplan
As the world of journalism changes, there are five lessons to be learned from recent successes in digital journalism. The talk that accompanies these slides focuses on these five lessons: prioritize design, experiment, explore new revenue, curate and aggregate and sharpen skills.
4 Steps to a Personal Social Media StrategyJeremy Caplan
This document outlines a 4-step social strategy for creating a personal social plan: 1) Clarify objectives by setting measurable and specific goals, 2) Listen to your community to identify gaps between current and desired standing, 3) Plan ways to connect with your community through dialogue and engagement, 4) Measure successes and failures to learn what's working and adjust the strategy accordingly.
This document provides 5 tips for being an effective Twitter user: 1) Keep tweets brief at 100 characters or less, 2) Include images, videos, and infographics to engage users visually, 3) Use @ mentions and hashtags to connect with others and join conversations, 4) Tweet consistently and during peak hours to reach more people, 5) Learn from others and share great content to build connections openly.
Twitter provides value in several ways such as curating a morning news digest from customized sources, efficiently tracking topics, events, people and ideas, expanding one's knowledge by broadening information sources, easily sharing ideas, information and links, and allowing flexible use of the platform to suit individual needs and preferences.
These slides present a brief review of some basic concepts in video storytelling. They were designed to accompany an introduction and review session for a video storytelling workshop.
15 Things to Know - Digital Media TrendsJeremy Caplan
New technologies, tools and techniques continue to challenge conventions by enabling imaginative new media. These slides accompany a session focused on 15 trends, highlighting how these new ideas and approaches are creating exciting opportunities for media innovation.
Overview on the existing types of tools for collaboration in a web 2.0 world ...prayslide
This document summarizes several tools for collaboration in a Web 2.0 world including Skype for video calling, Facebook for social networking and sharing, Twitter for microblogging and instant updates, Box for sharing and collaborating on files from anywhere, YouTube for watching and sharing videos globally, Wikis for sharing and editing information, Delicious for bookmarking websites, LinkedIn for professional networking, and GroupSpaces for managing online groups and connecting to social media like Facebook.
A presentation by Scott Gledhill at the Search Summit 2007. Topics cover ways to improve the findability when using web 2.0 technologies such as Flash or AJAX.
The document discusses web 2.0 collaboration tools that libraries use such as blogs, wikis, Twitter, Flickr, Facebook, YouTube, SlideShare, Zoho/Google Docs, and LibraryThing. It provides examples of libraries using blogs and social bookmarking tools. The document also advertises an upcoming discussion on evaluating and implementing web 2.0 tools in libraries on November 20th at 2pm Eastern.
The document discusses an analysis of an enterprise search tool's default settings for ranking and matching documents. Some key findings include:
- Document name and metadata fields weigh more heavily than term frequency in determining relevance.
- Singular and plural terms may be matched but stemmatization is limited. Synonyms and abbreviations are not matched.
- Basic wildcard searches work but advanced wildcards do not. Case sensitivity does not impact results.
- Identical documents in different formats are ranked in a predictable order. Dates and punctuation variations are accounted for in complex ways.
Tips and tools for building a business case for Enterprise Search. Presented by ACIS Consulting, a leader in enterprise search engine solution development and managment consulting.
In this presentation, we take a look at some of the best (and free) tools to help you stay ahead of your competitors and make social media management easy.
This presentation was delivered by Michal Nemcok and Matej Kukucka of Marketing Player in September of 2016 in Prague.
Special thanks to Denisa Zidekova for helping organize the event.
A good article about Social Media Management tool Hootsuite: https://www.marketingplayer.com/social-media/social-media-management-pick-month-hootsuite/
For more, visit www.marketingplayer.com.
Bitly is a URL shortening service popular on microblogging websites. It helps user to trim down long meaningless links into short and easy to remember ones. This tool is essential in social media marketing with limited quantity of characters per post such as twitter.
Aside from URL trimming, Bitly also offers tool to view statistics related to users that clicks on the link. It can provide you information on how many viewed your particular link and from what region in the world viewed it.
This online tool is very helpful in analyzing business popularity and better internet marketing strategy.
I have created a simple online tutorial on how to use Bitly. Feel free to view it below
Social Media 101 - Tools, Tricks, DIY & make it not suckKristy Graves
This document provides an overview of key social media platforms for marketing purposes, including Facebook, Twitter, Instagram, LinkedIn, Snapchat, and Pinterest/YouTube. For each platform, it discusses why it's important, user statistics, best practices, examples of successful uses, and tips. Overall recommendations include listening to your audience, participating actively, sharing your story or promotions, building community, and having fun with social media.
Step by Step Tutorials on How to Use Bitly
By: Mavi G.
Virtual Assistant, Graphic Designer
Your Handy-Booster Virtual Expert
https://mavirtualhandymom.wordpress.com
Marin Leadership Team 2011: Social Media for EveryoneDan Cohen
This document discusses using social media to engage communities. It provides tips on assessing organizational readiness for social media, listening to audiences, telling stories through photos and videos, building websites and social media presences, and using tools like Facebook, Twitter and LinkedIn to connect with others. The goal is to start simple by listening first before engaging, and to use new media to better inform communities and strengthen networks.
Social media for health advocacy. UC Berkeley Ctr Health LdrshpDan Cohen
This document summarizes a presentation on using social media tools for advocacy and communication. It discusses how to use LinkedIn to build professional networks, Twitter to share short updates and engage in conversations using hashtags, YouTube and Flickr to share videos and photos, and blogs and websites to establish an online presence. The presentation emphasizes listening first before broadcasting, telling your own story, building audiences, and tracking metrics to measure success. Attendees are encouraged to start using one new tool and to find ways their organizations can better connect with key audiences online.
Fighting Mental Health Stigma through social mediaDan Cohen
This document provides guidance on using social media for organizations. It recommends starting with LinkedIn to build connections, then using Twitter to listen to conversations and share short updates. Taking photos or videos and sharing them on Flickr or YouTube is also suggested. The document advises creating a website to host content and track engagement. Using Facebook to connect with supporters, ask their opinions, and add applications is presented as a way to build a following. Throughout, the document emphasizes listening before broadcasting and starting small with one new tool.
Basic Social Media know-how for curious businesses and non profit groups. Include 2 case studies to show real world examples of Social Media Marketing success - the IRC and the Playstation Blog.
Presented at the Tendenci User Conference 2007 in Houston, TX.
Guide to Unthink - the new social network on the block. Still in beta, Unthink preaches empowerment and encourages people to take control of their own destinies. Taking down Facebook is the core of Unthink’s marketing campaign.
Get Immersed! Workshops and Seminars
Social Networking & Mobile Networking masterclass.
Delegates are asked to bring wifi enabled laptops and their mobiles!
CJ from PCM Creative will help you get to grips with and immersed in social networking media including Ning, Twitter and Qik.
25 people maximum per session.
These session run the presentation directly from Slideshare with a backup slide show on a memory stick... just in case the Internet falls over at the venue!
There are no paper handouts this is it.
Social Media Training with CARD – Collaborating Agencies Responding to DisastersDan Cohen
The document provides guidance on using social media to communicate goals and strategies. It discusses using Twitter to build presence and inform followers, using Facebook to build a fan base and engage audiences, and using LinkedIn to integrate professional networks. It emphasizes listening first before contributing on social media and making strategic use of tools like videos, photos and metrics to maximize impact.
Social Media Training Boot Camp - Tools & StrategyJJ Lassberg
This document provides an overview of social media and how businesses can utilize various social media platforms. It discusses that social media allows for conversations and engagement with customers online. Businesses can use social media to build relationships, promote products/services, strengthen their brand, and provide customer service. The document outlines key social media tools like Facebook, blogs, videos, and more. It also provides best practices for social media use, including consulting, training, recruiting influencers, and promoting content. The goal of social media for businesses is to authentically engage customers and build loyal relationships.
This document discusses why people use social media and categorizes different types of social media. It identifies seven main categories of social media: 1) forums and message boards, 2) review and opinion sites, 3) social networks, 4) blogging, 5) microblogging, 6) bookmarking, and 7) media sharing. Each category is described in one or two sentences. The document then outlines six steps for a social media assignment, including defining a message, creating new discussions across multiple platforms, joining existing discussions, linking platforms and discussions, engaging tactics, and metrics for success.
The document discusses myths about social media and provides tips for getting started with social media marketing. It outlines developing a social media strategy, including defining target audiences, listening first, setting up policies, choosing appropriate social media tools, setting goals, implementing and engaging on social media, and monitoring and measuring results. The document also provides examples of specific social media platforms and how they can be used for various business purposes.
Social Media Presentation for Catholic OrganizationsMolly Nichelson
This document discusses social media and provides statistics about major platforms like Twitter, Facebook, YouTube, and LinkedIn. It encourages organizations to engage on social media by establishing accounts, monitoring conversations, and regularly posting valuable content to engage followers. Best practices include designating staff to manage accounts, monitoring for mistakes or inappropriate content, and using social media to disseminate news, events and engage with members.
This document provides an overview of social media and networking tools like Twitter, Facebook, and LinkedIn. It discusses how these tools work, why businesses need them, and how to get started using them effectively through planning goals, sharing engaging content, and interacting with connections. Examples are given of both successful and unsuccessful social media campaigns run by companies.
The document discusses the effective use of social media by non-profits and associations. It provides examples of how social media like Twitter can be used to engage members, raise funds for charitable causes, and measure the impact and return on investment of social media strategies. It highlights the importance of listening to members and focusing on strategic goals when using social media rather than getting overwhelmed.
This document discusses social media usage statistics and provides advice for companies on engaging with social media. It notes that three-quarters of Australian online adults use social technologies and almost half are members of social networks. It recommends that companies listen to social media conversations, join in to guide and lead discussions, and create valuable content to encourage sharing. The key is to allow social media to develop organically rather than trying to strictly control the conversation.
Social Media in the Education Sector. Does it compute?Florizel Media
This document discusses the use of social media in education. It begins by outlining the history of one-way communication moving to two-way conversation on the internet and social media. It then discusses important considerations for using social media like defining ownership of accounts, voice, privacy and safety. Metrics and tools for measurement are also covered. Specific platforms like Facebook, Twitter and LinkedIn are discussed in terms of how education institutions currently use them and tips for setting up pages/accounts. The document emphasizes an integrated approach across networks.
SOCIAL & SEARCH MARKETING - THE PERFECT MIXOren Todoros
Preseneted at the Net2Work event to a group of individuals eager to learn how to combine both search and social marketing for their brands and businesses.
Similar to 50+ Social Media Tools and Sites: Beyond Facebook and Twitter (20)
The document provides tips for achieving digital sanity and efficiency, including simplifying your tools and files, being an email ninja through effective searching and batching tasks, sharpening your phone with useful apps, updating your toolkit with new productivity sites and apps, and creating time through automation and scheduling no-tech periods. The overall guidance is to streamline your digital tools and processes in order to be more focused and productive.
These slides accompany a talk about five key ways to improve digital efficiency in order to get more done, savor life and have more time to be creative. The slides focus on specific systems and tools for improving digital efficiency.
Innovations in Digital Journalism: 5 Lessons Learned (V2)Jeremy Caplan
As digital journalism evolves, this presentation offers a summary of five key lessons learned from successful new— and traditional— news organizations.
To pitch an idea effectively, you have to pique curiosity, clarify an idea and inspire action. These slides accompany a presentation focused on specific, effective ways to do so.
21 Ways to Awesome-ize Your Mobile ToolkitJeremy Caplan
Make the mobile device in your pocket more magical! In this digital guide, we'll explore some of the handy gear and apps that make smartphones and tablets more powerful and fun to use. The focus here is on resources for mobile media creation, editing and publishing. This is a living doc, so it may be updated as new tools surface. For the full set of presentation materials and links, visit http://bit.ly/ninjamobile
7 ways to make the most of digital tools to work efficiently, stay organized and be productive to free up time for learning more, creating more, and enjoying more of life. This presentation references a selection of free and low-cost Web tools that are especially useful for journalists and others who work with information.
The workshop that accompanies this slide deck by Jeremy Caplan @jeremycaplan will catch you up on the Gmail ninja tricks that digital gurus use to save time and get more done. For the full outline, visit bit.ly/ninjagmail
This session is full of specific tools and techniques. Among the dozens of specific session takeaways, you’ll learn:
- The most effective time of day to send email
- Surprising strategies for when to check email and why
- 5 EMail Techniques, including batching, filtering and “Inbox Zero”
- 6 Most Useful GMail Labs
- 3 Hidden Settings You Need to Fix
- 7 Keyboard Shortcuts You’ll Want to Start Using
- When NOT to use labels/folders and why
- How to Quickly & Easily Set up Email Filters
- The 3 Best Gmail Apps to Download
- Quick tips for mobile GMail
Beyond Google: Maximizing Social Media SearchesJeremy Caplan
The document provides an overview of tools for maximizing searches across social media platforms like Twitter, Facebook, and LinkedIn. It discusses Topsy and Bing for Twitter searches, WeFollow and Twubs for finding specialists and understanding hashtags, and MuckRack for locating experts by topic. The document also explores searching Facebook, LinkedIn, Quora and other sites, and includes tips on managing multiple social media accounts and tracking Twitter analytics.
This document discusses several legal issues faced by non-fiction publishers, including torts like defamation and invasion of privacy, intellectual property concerns around copyright and trademarks, and determining the proper business relationships between publishers and content suppliers. It notes the importance of having written contracts that clearly establish ownership of content and liability when working with independent contractors and volunteers. Publishers must take care to properly classify workers to avoid risks around employment laws.
The document describes the growth of Threadless and iStockPhoto's revenues after their founders, Bruce and Jonathan, made fateful decisions to pivot their businesses towards a crowdsourcing model. It then discusses the cardinal rule of crowdsourcing, which is to focus on serving your community rather than what the community can do for you. Finally, it poses the question of how crowdsourcing could be applied to journalism and lists several areas of public interest that could benefit.
Participatory Journalism Jan Schaffer PresentationJeremy Caplan
This document discusses the role of participatory journalism and new players in the news ecosystem. It outlines how citizen media makers, non-profits, universities and others are contributing to journalism through activities like sharing information, facilitating conversations, crowdsourcing stories, and curating and aggregating news. It provides examples of community news start-ups that have received funding and highlights trends in hyperlocal, state-based investigative, and niche news sites.
John Wilpers Poynter Presentation 20100 PdfJeremy Caplan
John Wilpers gave a presentation about how newspapers can leverage high-quality local bloggers to increase their content, reach, relevance, and revenue. He argued that partnering with bloggers is a win-win, as it provides newspapers with great content at no cost, while giving bloggers exposure and prestige. Wilpers presented data showing how blogs can significantly increase website traffic and Google ranking. He acknowledged some editor concerns but argued newspapers remain the gatekeepers and can vet bloggers. The key, he said, is for newspapers to "be found" by delivering remarkable, shareable content from both staff and bloggers.
33 Sites Every Journalist Should Know - HandoutJeremy Caplan
These are the handouts for a workshop titled 33 Sites Every Journalist Should Know that I led at the CUNY Graduate School of Journalism.
The first of three blog posts related to this presentation is at: http://bit.ly/87DVTr
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
88. 12 Ways to Search Social Media
Social Social Social
Primary
Network Search Intelligence
Portals Sites Sites Sites
Google
Facebook Topsy Quora
Realtime
Bing Live LinkedIn Pipl Vark
Yahoo!
Twitter Spezify Qwerly
Advanced