Beyond Google:
Maximizing Social Media Searches
Jeremy Caplan
Time Magazine Contributor
Visiting Professor,
CUNY Graduate School of Journalism
jeremy@jeremycaplan.com
Part I: Smarter Twitter Searching
• New Twitter Tool: Topsy
• Quick Search with Bing
• A Twitter Trick for Google…
Part II: Targeting a Niche
• Find Specialists: WeFollow
• Decipher Hashtags: Twubs
• Follow Peers: MuckRack…
Part III: Expanding Your Scope
• Digging into Facebook
• Power Searches with LinkedIn
• New Tools: Quora, Vark…
Webinar Style
• Buffet Style Approach: Take What You Like
• List of Links: http://bit.ly/sabewtwitter
• Ask Questions Now or Later
(jeremy@jeremycaplan.com)
Searching Within Twitter
Here’s How it Works:
Here’s How it Works:
Here’s How it Works:
Here’s How it Works:
Foreign Language Searching:
Here’s How it Works:
Topsy.com:
Easy Twitter Search
Here’s How it Works:
Bing.com: Live Twitter Search
Spezify.com:
Biz Searches and Ego-Surfing
Here’s How it Works:
Google’s Twitter Search
Here’s How it Works:
Twubs.com:
Understanding Hashtags
Here’s How it Works:
WeFollow.com:
Search by Subject
Here’s How it Works:
Here’s How it Works:
MuckRack.com:
Find Specialists by Topic
Here’s How it Works:
Here’s How it Works:
Spezify.com:
Biz Searches and Ego-Surfing
Here’s How it Works:
Pipl.com
Company Searches
Here’s How it Works:
LocalTweeps.com
Searching by Geography
Here’s How it Works:
Hootsuite.com:
Managing Twitter:
Here’s How it Works:
Gist.com
Incorporating Multiple Accounts
Search Twitter Stats
Here’s How it Works:
TweetStats.com
Your Twitter Stats
Here’s How it Works:
Here’s How it Works:
Tweetstats.com
Tag Cloud
Search Facebook.com
Here’s How it Works:
Here’s How it Works:
Here’s How it Works:
Here’s How it Works:
Search LinkedIn.com
Search LinkedIn.com
Search LinkedIn.com
Quora.com
Answers from Your Network
Quora.com
Answers from Your Network
Hunch.com
Answers from Your Network
Vark.com
Ask Questions – Quick Answers
A Closing Word…
Q&A
Thank You
E-Mail:
jeremy@jeremycaplan.com with
questions, comments or suggestions

Beyond Google: Maximizing Social Media Searches