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Innovations in Digital Journalism: 5 Lessons Learned
The document presents key lessons learned in American digital journalism, emphasizing the importance of design, experimentation, revenue exploration, curation, and skill enhancement. It highlights case studies from organizations like Narratively, Texas Tribune, Forbes, and Upworthy, each showcasing successful strategies for engaging storytelling and diversified revenue streams. Additionally, it offers insights into future trends in journalism, including automated insights and the importance of entrepreneurial skills.
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Similar to Innovations in Digital Journalism: 5 Lessons Learned
Innovations in Digital Journalism: 5 Lessons Learned
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- 2. About Me Jeremy Caplan @jeremycaplan jeremy@jeremycaplan.com !3 Slidesand Hashtag Share thoughts, questions or responses Slides: bit.ly/jc5lessons Twitter: #Journalism2020 !4
- 3. Case Studies: 5 LessonsLearned in American Digital Journalism !5 I. Prioritize Design Narratively !6
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- 5. !9 Narratively’s Editorial Approach Buildinga New Journalism Organization From Scratch Focus on Design Clean, simple presentation In-Depth Stories Creative Multimedia One high-quality story a day Blending photo, video + text !10
- 6. Narratively’s Revenue Streams ANew Multifaceted Approach Sponsorship Syndication Custom Content Providing sponsors with subtle branding on and off the site Supplying high-quality content for use in education Creating content commissioned by companies Events Drawing paid attendees and sponsors to local events Premium Content Selling special ebooks and special content collections Membership Giving members extra benefits, access and discounts !11 !12
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- 11. !21 Case Study #1:Prioritize Design Cleaner, simpler, deeper storytelling with engaging visuals Case Study #2: Experiment New story forms, new partnerships, new apps, new ideas Case Study #3: Explore New Revenue From sponsored content to events, services and products Case Study #4: Curate & Aggregate Do what you do best and link to, collect and share the rest Case Study #5: Sharpen Skills Coding, algorithm design, multimedia, social net, business What’s Next? Some thoughts on what’s ahead for digital journalism 1 2 3 4 5 6 !22
- 12. II. Experiment Texas Tribune !23 New NewsOrganization !24
- 13. 38 Employees $4.5 MillionRevenue 550,000 Unique Visitors !25 !26
- 14. 1/3 Traffic toData Pages 1/3 Traffic from Mobile !27 70 Events Texas Tribune plans almost-weekly events, from panel discussions to a big ideas festival !28
- 15. 2000 attendees $225/ticket @Texas TribuneFestival !29 $3,000 Cost to sponsor typical Texas Tribune event !30
- 16. $1,200,000 Texas Tribune’s 2013event revenue !31 Case Study #1: Prioritize Design Cleaner, simpler, deeper storytelling with engaging visuals Case Study #2: Experiment New story forms, new partnerships, new apps, new ideas Case Study #3: Explore New Revenue From sponsored content to events, services and products Case Study #4: Curate & Aggregate Do what you do best and link to, collect and share the rest Case Study #5: Sharpen Skills Coding, algorithm design, multimedia, social net, business What’s Next? Some thoughts on what’s ahead for digital journalism 1 2 3 4 5 6 !32
- 17. III Explore New Revenue Forbes !33 Forbes’New Approach Strengthening a Traditional Journalism Organization Diversifying Content Diversifying Revenue Social Distribution More than 1,000 new writers Several new revenue streams Emphasizing reader sharing !34
- 18. !35 20% Ad revenue atForbes from sponsored content !36
- 19. Case Study #1:Prioritize Design Cleaner, simpler, deeper storytelling with engaging visuals Case Study #2: Experiment New story forms, new partnerships, new apps, new ideas Case Study #3: Explore New Revenue From sponsored content to events, services and products Case Study #4: Curate & Aggregate Do what you do best and link to, collect and share the rest Case Study #5: Sharpen Skills Coding, algorithm design, multimedia, social net, business What’s Next? Some thoughts on what’s ahead for digital journalism 1 2 3 4 5 6 !37 IV Curate & Aggregate Upworthy !38
- 20. !39 Upworthy 87 Million Unique monthlyvisitors !40
- 21. !41 4.95 Million Likeson Facebook !42
- 22. Case Study #1:Prioritize Design Cleaner, simpler, deeper storytelling with engaging visuals Case Study #2: Experiment New story forms, new partnerships, new apps, new ideas Case Study #3: Explore New Revenue From sponsored content to events, services and products Case Study #4: Curate & Aggregate Do what you do best and link to, collect and share the rest Case Study #5: Sharpen Skills Coding, algorithm design, multimedia, social net, business What’s Next? Some thoughts on what’s ahead for digital journalism 1 2 3 4 5 6 !43 V Sharpen Skills Skillcrush !44
- 23. Journalism Skills for2020 Supplementing reporting, writing and editing with new strengths Multimedia Social Media Data & Design Coding Business Photo, Video, Audio Building Community Numbers & Graphics Digital Flexibility Entrepreneurial Mindset !45 !46
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- 25. Case Study #1:Prioritize Design Cleaner, simpler, deeper storytelling with engaging visuals Case Study #2: Experiment New story forms, new partnerships, new apps, new ideas Case Study #3: Explore New Revenue From sponsored content to events, services and products Case Study #4: Curate & Aggregate Do what you do best and link to, collect and share the rest Case Study #5: Sharpen Skills Coding, algorithm design, multimedia, social net, business What’s Next? Some thoughts on what’s ahead for digital journalism 1 2 3 4 5 6 !49 What’s Next? !50
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- 30. Sources and Resources Tofind out more about the sites and data used in this presentation, here are some follow-up sources and resources ‣ bit.ly/localsites = J-Lab’s list of 1250+ local U.S. sites ‣ submojour.net = Research on Journalism Startups ‣ bit.ly/cjrstartups = Columbia Journalism Review Startup Coverage ‣ niemanlab.org/encyclo = Nieman Lab’s Future of News Encyclopedia ‣ bit.ly/ejboard = Quora Resource Board on Entrepreneurial Journalism !59 Thank You Jeremy Caplan Director of Education Tow-Knight Center for Entrepreneurial Journalism CUNY Graduate School of Journalism @jeremycaplan jeremy@jeremycaplan.com !60