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How To Market Better Using Facebook Questions

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Lisa Kalner Williams
Lisa Kalner Williams

Presentation for Podcamp Boston 6. Facebook Questions are a great way for a Fan Page administrator to learn about his audience gather product and service feedback and increase fan engagement. This presentation, given by Lisa Kalner Williams of Sierra Tierra Marketing, presents examples of how brands from various industries are using this feature to their advantage. She also presents a slide of Facebook Features shortcomings. Please comment here to tell us how your use of Facebook Questions is going!

BusinessTechnology
1 of 25
How To Market Better Using Facebook Questions Lisa Kalner Williams Sierra Tierra Marketing www.sierratierra.com
OVERVIEW ,[object Object],[object Object],[object Object]
WHAT ARE FACEBOOK QUESTIONS?
FACEBOOK QUESTIONS BASICS ,[object Object],[object Object],[object Object]
Anatomy of a Question 1 2 3 4
WHY SHOULD MY BUSINESS USE THEM?
TO LEARN ABOUT YOUR FANS
Demographics
Psychographics (fans’ interests)
 
TO GET PRODUCT FEEDBACK
Also mention that this can drive traffic to the site (in this case, to learn about the new season.
 
 
TO GET SEEDS OF CONTENT
Grow the results of a Facebook Question into a… ,[object Object],[object Object],[object Object],[object Object]
WHAT ABOUT YOUR FANS?
FANS “LIKE” THEM MORE THAN “LIKES”
PRO TIPS ,[object Object],[object Object],[object Object]
SOUNDS COOL. WHAT’S THE DOWNSIDE?
ISSUES WITH FACEBOOK QUESTIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ANY QUESTIONS ABOUT QUESTIONS?
FIND ME HERE ,[object Object],[object Object],[object Object],[object Object],[object Object]
PHOTO CREDITS ,[object Object],[object Object],[object Object],[object Object],[object Object]
 

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