10 Tactics for Converting through Social

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Social media strategist Lisa Kalner Williams speaks at Conversion Conference San Francisco on how to weave social media tactics in current Website optimization efforts

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10 Tactics for Converting through Social

  1. 1. 10 Tactics for Converting through Social Lisa Kalner Williams Sierra Tierra Marketing
  2. 2. Social can’t convert. #convcon @sierratierra
  3. 3. Great social content + CTAsDisplay of social proofCustomer-vetted Web content #convcon @sierratierra
  4. 4. Great social content + CTAs #convcon @sierratierra
  5. 5. 1. YouTube CTA Overlays #convcon @sierratierra
  6. 6. 2. Other YouTube CTAs #convcon @sierratierra
  7. 7. 65% Content + CTA = decrease in CPAYouTube Case Study: TRX #convcon @sierratierra
  8. 8. 3. Pinterest Price Tags #convcon @sierratierra
  9. 9. #convcon @sierratierra
  10. 10. 12.5% Content + CTA = increase signupsPinterest Case Study: Petplan #convcon @sierratierra
  11. 11. 4. Slideshare Enterprise Features #convcon @sierratierra
  12. 12. Display of social proof #convcon @sierratierra
  13. 13. 5. Click To Tweet #convcon @sierratierra
  14. 14. #convcon @sierratierra
  15. 15. 6. Pinterest “Pin It” Button #convcon @sierratierra
  16. 16. 7. LinkedIn Product Recommendations #convcon @sierratierra
  17. 17. #convcon @sierratierra
  18. 18. #convcon @sierratierra
  19. 19. Social 15% Product + = increase Proof conversionsLinkedIn Case Study: Wild Apricot #convcon @sierratierra
  20. 20. Customer-vetted Web content #convcon @sierratierra
  21. 21. 8. Pinterest Web Analytics #convcon @sierratierra
  22. 22. 9. Facebook Image Testing #convcon @sierratierra
  23. 23. #convcon @sierratierra
  24. 24. 10. Facebook Video Testing #convcon @sierratierra
  25. 25. 43% Content + CTAs = redemption rateFacebook Case Study: Maple Leaf #convcon @sierratierra
  26. 26. Ask away! Lisa Kalner Williams www.sierratierra.com #convcon @sierratierra

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