Social PR in Times of Crisis

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Crisis management and public relations takes on a whole new meaning on social media channels. Learn about the social implications of two types of public crises, and best practices for short-term and long-term solutions to mitigating and preventing a public disaster nightmare. This presentation was given to aspiring PR professionals at Emerson College 10/8/2013.

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Social PR in Times of Crisis

  1. 1. Social PR in times of crisis Lisa Kalner Williams Sierra Tierra Marketing 1 @sierratierra
  2. 2. Types of crises Social implications Short-term solutions Long-term solutions @sierratierra 2
  3. 3. Sandy Hook Atlantic City Boston @sierratierra 3
  4. 4. Chobani Carnival Asiana Airlines @sierratierra 4
  5. 5. brand consumer @sierratierra 5
  6. 6. brand consumer @sierratierra 6
  7. 7. @sierratierra 7 original crisis company misstep
  8. 8. @sierratierra 8
  9. 9. @sierratierra 9
  10. 10. Check Scheduled Activities @sierratierra 10
  11. 11. @sierratierra 11 Posts Ads Promotions Chats
  12. 12. Craft Message @sierratierra 12
  13. 13. @sierratierra 13
  14. 14. @sierratierra 14
  15. 15. @sierratierra 15
  16. 16. @sierratierra 16
  17. 17. Build a Policy @sierratierra 17
  18. 18. @sierratierra 18 Make clear connection to company Outline NDA material Apply company ethics online State noncompliance consequences
  19. 19. @sierratierra 19
  20. 20. @sierratierra 20
  21. 21. @sierratierra 21 “Basically, if you find yourself wondering if you can talk about something you learned at work -- don’t.”
  22. 22. Run Practice Drills @sierratierra 22
  23. 23. Always Be Monitoring @sierratierra 23
  24. 24. @sierratierra 24
  25. 25. Hire Smart @sierratierra 25
  26. 26. @sierratierra 26
  27. 27. @sierratierra 27 Get more info on social PR tools, policies at: http://sierratierra.com/prssa-emerson/ To get my social media tips sent via email, sign up here: http://sierratierra.com/facebook-ebook/ Stay connected: lisa@sierratierra.com @sierratierra
  28. 28. @sierratierra 28
  29. 29. @sierratierra 29

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