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The Benefits of Social Media Listening for Advancement in Higher Education

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Better listening on Twitter, Tumblr, and Instagram will yield better results for your higher ed advancement goals. Learn how from my presentation at SUNYCUAD 2013.

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The Benefits of Social Media Listening for Advancement in Higher Education

  1. 1. The Benefits ofSocial MediaListeningLisa Kalner WilliamsSierra Tierra Marketing
  2. 2. @sierratierra 2How canlistening on social mediahelp my advancementgoals?
  3. 3. @sierratierra 3HumanBeingsOnSocial MediaEducationalInstitutionsonSocial Media
  4. 4. @sierratierra 4EducationalInstitutionsonSocialMediaHumanBeingsonSocialMedia
  5. 5. @sierratierra 5HumanBeingsEducationalInstitutionsProfiles with privacy settingsPages open to public
  6. 6. @sierratierra 6
  7. 7. Twitter@sierratierra 7
  8. 8. binghamtonuniversitybinguactivitiescornellcalssunyfredoniapurchasecollegestonybrookalumTumblr@sierratierra 8
  9. 9. @sierratierra 9binghamtonuniversitysunyalbanybuffalostatesunycantonsunydelhisuny-esffitnycsunygeneseosunynewpaltzsunyoldwestburysunyplattsburghsunypotsdamsunypurchasestonybrooku
  10. 10. Instagram@sierratierra 10binghamtonubrockportwearemvcc
  11. 11. @sierratierra 11binghamtonusunycortlandbroomecommunitycollegesunyadirondackualbanyalfredstatesunybrockportbuffalostateubuffalosunycobleskillcorningcommunitycollegesunydelhidutchesscommunitycollegeempirestatecollegesunyesffarmingdalestatecollegefitnycfingerlakescommunitycollegesunygeneseohudsonvalleycommunitycollegesunyjccsunyjeffersonmaritimecollegemonroeccsunymorrisvillenassaucommunitycollegesunynewpaltzniagaracountycommunitycollegesunyoldwestburysunyoneontaonondagacommunitycollegesunyorangesunyoswegosunyplattsburghsunyitstonybrookusunysuffolksunysullivansunyulstersunyupstatewestchestercommunitycollege
  12. 12. Ways to listen@sierratierra 12hashtagsuser mentionssaved searchesTwitter lists
  13. 13. Open a world of unique, human stories@sierratierra 13
  14. 14. @sierratierra 14
  15. 15. @sierratierra 15
  16. 16. @sierratierra 16
  17. 17. How can your departmentbenefit from stories like these?@sierratierra 17
  18. 18. Connect with all of your students@sierratierra 18Flickr: tiagovdutra/6801082758
  19. 19. Prospective students@sierratierra 19
  20. 20. Current students@sierratierra 20
  21. 21. Proud alumni@sierratierra 21
  22. 22. Strengthen Community Ties@sierratierra 22Flickr: bdesham/4474735129
  23. 23. Community members@sierratierra 23
  24. 24. Members of the media@sierratierra 24
  25. 25. Business owners@sierratierra 25
  26. 26. @sierratierra 26
  27. 27. @sierratierra 27
  28. 28. @sierratierra 28
  29. 29. @sierratierra 29
  30. 30. Stay ahead of the pack@sierratierra 30
  31. 31. Competition@sierratierra 31
  32. 32. @sierratierra 32
  33. 33. Reputation Management@sierratierra 33
  34. 34. Pro Tips@sierratierra 34
  35. 35. Dashboards@sierratierra 35
  36. 36. Assignments@sierratierra 36****
  37. 37. Notifications@sierratierra 37
  38. 38. Schedule@sierratierra 38
  39. 39. Hashtags@sierratierra 39EducationalInstitutionsHumanBeings
  40. 40. @sierratierra 40
  41. 41. So … What Did We Hear?@sierratierra 41
  42. 42. Opportunities• Open a world of unique, human stories• Connect with all of your students• Strengthen community ties• Stay ahead of the pack@sierratierra 42
  43. 43. Tools & Techniques• Hashtags• Username notifications• Twitter lists• Saved searches• Hootsuite• Statigram• Tumblr: Union Metrics, BlitzMetrics@sierratierra 43
  44. 44. @sierratierra 44
  45. 45. Learn more about:• user trends on top social platforms• mobile use of prospective students• links to monitoring tools• SUNY campuses on Instagram andTumblrhttp://sierratierra.com/SUNYCUAD@sierratierra 45

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