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RESEARCH AND 
PLANNING 
By Laxmi Shiyani
RECORD COMPANIES 
Record companies are media institutions. They are commercial organizations, which mean 
that they only exist to make money. Record labels are associated with marketing of the music 
recording and music videos and are known as a trademark or a brand. Many artist start their 
music based careers on independent record labels as it allows more freedom and control 
while other start on major record labels which operates with the funding of the big four. The 
job of record companies is to: 
-do talent scouting and development of new artists 
-manage bands and artists 
-do the production, distribution and manufacture the records (key part) 
-do the marketing and promotion of the music video 
-manage the copyright protection.
MAJOR RECORD 
LABELS 
Major record labels are usually part of an international 
media group. They function differently within the media 
industry as they are large companies in the media 
industry that may and can own independent record 
labels. They can at any time represent majority of the 
music sold and ultimately make up 75% of the music 
sold within a year. A lot of artists who have been a part 
of major record labels, after a certain years, drop in 
sales which lead to contracts being cancelled and them 
starting their own label. For example Toby Keith and 
Garth Brooks.
INDEPENDENT RECORD 
LABELS 
Independent record labels are small and localized. They are 
independent “Indie”. They function differently within music 
industry as they a record companies that are not under control 
by the big four and are independent. They are known as the 
term “indie label” as their releases are non-mainstream music 
and more independent. A lot of good bands and music acts 
begin on independent record labels.
LIST OF INDEPENDENT 
RECORD LABELS 
 Dancing Turtle Records 
 Fiddler Records 
 Native Records 
 Jungle Records 
 Audio Antihero 
 Glass Records 
 Blue Horizon 
 Some Bizzare 
Records 
 VIP Records 
 Sons Ltd. 
 Warp Records 
 Young Turks (record 
label)
DIFFERENCE BETWEEN THE 
TWO 
 An independent record label is operated without the funding 
of the big four. However the major record labels are. 
 Independent record labels have limited staff whether major 
record labels have lots of staff. 
 Major record labels function similarly with music industries 
as they are mainstream while independent are different.
THE BIG 3 
The Big 3 record labels are the four major record labels which are: 
 Sony BMG 
 Universal Music Group 
 Warner Music Group 
 Artists that are signed to be funde3d by the Big Four record label are 
signed to the central label or subsidiary label. For example a band can be 
either signed to Sony or Sony subsidiary label Columbia records. The 
subsidiary labels have staff in which decide the financial side and signing 
the artists on by them selves.
 As my group are thinking of doing a music video based on 
the Pop genre this research of the major and independent 
records will really be useful and will give us a vague idea on 
what record label our artist will be with. As we are planning to 
go with the Pop genre, our artist will therefore be mainstream 
and will work with the major record label. This therefore links 
back to the culture industry by following it as the artist will be 
presented in a way that all pop artists are to appeal to their 
target audience. The artist will therefore be presented in a 
‘standard’ way being classed as ‘normal’ by creating songs, 
merchandise and having a style which is mainstream.

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Media pp

  • 1. RESEARCH AND PLANNING By Laxmi Shiyani
  • 2. RECORD COMPANIES Record companies are media institutions. They are commercial organizations, which mean that they only exist to make money. Record labels are associated with marketing of the music recording and music videos and are known as a trademark or a brand. Many artist start their music based careers on independent record labels as it allows more freedom and control while other start on major record labels which operates with the funding of the big four. The job of record companies is to: -do talent scouting and development of new artists -manage bands and artists -do the production, distribution and manufacture the records (key part) -do the marketing and promotion of the music video -manage the copyright protection.
  • 3. MAJOR RECORD LABELS Major record labels are usually part of an international media group. They function differently within the media industry as they are large companies in the media industry that may and can own independent record labels. They can at any time represent majority of the music sold and ultimately make up 75% of the music sold within a year. A lot of artists who have been a part of major record labels, after a certain years, drop in sales which lead to contracts being cancelled and them starting their own label. For example Toby Keith and Garth Brooks.
  • 4. INDEPENDENT RECORD LABELS Independent record labels are small and localized. They are independent “Indie”. They function differently within music industry as they a record companies that are not under control by the big four and are independent. They are known as the term “indie label” as their releases are non-mainstream music and more independent. A lot of good bands and music acts begin on independent record labels.
  • 5. LIST OF INDEPENDENT RECORD LABELS  Dancing Turtle Records  Fiddler Records  Native Records  Jungle Records  Audio Antihero  Glass Records  Blue Horizon  Some Bizzare Records  VIP Records  Sons Ltd.  Warp Records  Young Turks (record label)
  • 6. DIFFERENCE BETWEEN THE TWO  An independent record label is operated without the funding of the big four. However the major record labels are.  Independent record labels have limited staff whether major record labels have lots of staff.  Major record labels function similarly with music industries as they are mainstream while independent are different.
  • 7. THE BIG 3 The Big 3 record labels are the four major record labels which are:  Sony BMG  Universal Music Group  Warner Music Group  Artists that are signed to be funde3d by the Big Four record label are signed to the central label or subsidiary label. For example a band can be either signed to Sony or Sony subsidiary label Columbia records. The subsidiary labels have staff in which decide the financial side and signing the artists on by them selves.
  • 8.  As my group are thinking of doing a music video based on the Pop genre this research of the major and independent records will really be useful and will give us a vague idea on what record label our artist will be with. As we are planning to go with the Pop genre, our artist will therefore be mainstream and will work with the major record label. This therefore links back to the culture industry by following it as the artist will be presented in a way that all pop artists are to appeal to their target audience. The artist will therefore be presented in a ‘standard’ way being classed as ‘normal’ by creating songs, merchandise and having a style which is mainstream.