This document outlines a social media strategy for a musician named Star Image. The strategy aims to present him as an authentic and organic artist with an alternative style through his voice, look, clothing and accessories like jewelry. His unique style, which includes street fashion and distinctive hair and jewelry, is meant to stand out and appeal to his target audience of 16-21 year olds interested in skateboarding, fashion and city life who prefer non-mainstream culture.

1. Star Image – Great Dane
By Jaime Fraser-Pye

2. • We want him to be fairly
connected with his
following
• we also want him to be an
organic artist, Due to him
having an alternative
style.
• As well as his voice his
look, and clothing are
unique and make him
stand out.

3. Look
• We want the artist to
wear street style clothing
• makes him stand out and
appeal to his audience.
• We also want him to
have things that make
him stand out such as his
hair, and jewelry.

4. The target audience for this artist would be someone young, around the age of
16-21, who isn’t that into mainstream culture and is also interested in things
such as skateboarding, fashion and city life.
Target Audience