1. Learning Objectives (Ref Chapter 1 &3)
1. Understanding the concept of communication
2. The importance of communication
3. Grasping stages of the communication
process
4. Characteristics of Communication

2. Communication :Defined and Explained
• Communication is the transfer of information
and understanding from one person to another
person. It is a way of reaching others with
facts, ideas, thoughts and values.
Keith Davis
• Communication is a word of Latin origin
Communico or communicare, which means
to share.

3. Conti..
• Transmission and interchange of facts, ideas ,
feelings or course of action.
• Most common medium of communication is
language not only language we use codes and
symbols in order to communicate.
Technical Communication
BITS ZG659
Course No.

4. • It is a process where by one may express ideas
through the use of symbols and other audio- visual
aids.
• The transmission from one person to another of
necessary information , feeling or ideas with a view
to eliciting a sensible reaction from the receiver or
communicator.
• For effective communication there should be
cooperation among sender and receivers
• Without a common purpose , background and interest
there can be no effective communication.
Technical Communication
BITS ZG659
Course No.

5. Text Book: Sharma, R.C. and K Mohan. 2011 Business Correspondence
and Report Writing. Fouth Ed. Tata McGraw Hill
Message
Sender
Receiver
Channel
Sent
Received
Semantic gap
Feedback
Process of Communication
Shannon Weaver Model
Response

6. Reference Book: Raman, Meenakshi and Sangeeta Sharma, 2011
Technical Communication: Principles and Practice, 2/e. New Delhi OUP.
Sender
Message
encoded
Sent
Message
Receiver
Channel
Received
Message
Feedback
Process of Communication
Shannon Weaver Model
Message
Decoded
Response

7. Elements of communication Process
• Communication is the process involving the
transmission and reception of symbols eliciting
meaning in the minds of the participants by making
common their life experiences.
Baird Jr. E John
• Sender- sender is the person who originates the
message and is therefore the information
source ( or encoder )
Technical Communication
BITS ZG659
Course No.