Effective communication involves a sender, a message, and a receiver. It is defined as the transfer of information from one person to another and requires the message to be understood by the receiver. Communication is usually a two-way process that allows for feedback and involves more than one person exchanging ideas over time through both verbal and non-verbal means such as speech, writing, visuals, and body language. The goal is mutual understanding between parties.

1. EFFECTIVE
COMMUNICATION
Basic Communication Skills – Meeting 2

3. Communication
• In its simplest definition, communication is the activity of conveying information.
The word communication has been derived from the Latin word ‘communis’,
meaning to share. It basically involves a sender, a message and a receiver.
• “Communication is a composite of (a) information given and received, (b) of a learning experience in which certain attitudes,
knowledge and skills change, carrying with them alternations of behavior, (c) of a listening effort by all involved, (d) of a
sympathetic fresh examination of issues by communicator himself, (e) of a sensitive interaction of points of view leading to a
higher level of shared understanding and common intention.”
OrdwayTead
•“Communication is transfer of information from
one person to another, whether or not it elicits
confidence. But the information transferred must
be understandable to the receiver.”
G. G. Brown
•“Communication is the intercourse
by words, letters or messages”.
•“Communication is the sum of all the things one
person does when he wants to create understanding
in the mind of another. It is a bridge of meaning. It
involves a systematic and continuous process of
telling, listening and understanding.”
LouisA. Allen
Fred G. Meyer

4. …continued.
• Communication is usually a two-way process. It is not just giving
information or signaling someone; it also involves the comprehension of
the information or the signal by the receiver.When the act of giving
information or sending message reaches the recipient and gets
comprehended by him/her and the receiver sends feedback as desired by
the sender, the process of communication is said to be complete.
Communication, therefore, involves more than one person.
• Communication is a continuous and dynamic process involving more than
one person. It is a cyclic process denoting continuous flow of information.
It essentially involves sender, message and recipient.The sender conceives
ideas and encodes them into suitable medium (facts, figures, pictures),
sends them through appropriate channel (email, phone, speech) to the
recipient. The recipient decodes the message, understands it and
encodes feedback and sends it to the sender. The process continues.

5. Sender
Ideas
Encode
Proper
channel
Recipient
Decode
Feedback

6. 4 FORMS OF COMMUNICATION
VERBAL
NON-
VERBAL
WRITTEN VISUAL
speech,
conversation,
talking on the
phone, voicemail,
or giving an
announcement
a way of
conveying our
thoughts and
feelings with
the help word
written or typed
interacting
without
speaking or
making noise
The use of
visual elements
to communicate
ideas and
information

7. The goal of the communication process is mutual
understanding.They may have their differences, but
differences aren’t an excuse to have a tug-of-war;
rather, differences are issues to work through to reach
the desired outcome.

8.  Completeness of the Message
 Communication must be complete so as not confuse the recipient. Better communication helps in
better decision-making by the recipient.
 Clearness and Integrity of the Message
 The message to be conveyed or sent must have clarity and integrity for better understanding.Clarity of
thoughts and ideas enhances the meaning of the message. The pith and substance of the message
should be based on honesty and accuracy.
 Conciseness of the Message
 The intended message must be free from verbosity and should be so written that it is intelligible at the
first sight. Short and intelligible message sent to the receiver is ever appealing and comprehensible. It
saves time and cost as it is understood at the first instance (this is particularly important for important
message, like business communication)

9.  Consideration of Physical Setting and the Recipient
 In order to make communication more effective, the overall physical setting, i.e., the media of
communication and the environment, must be considered. The content of the message must take into
account the attitude, knowledge, and position of the recipient.
 Clarity of the Message
 The message should have clarity of thoughts and ideas in order to be understood clearly. Clear message
makes use of exact, appropriate and concrete words and symbols.
 Courtesy to be Maintained
 The sender's message should be so drafted or prepared that it should be polite, reflective, and enthusiastic.
It must show the sender's respect for the receiver and be positive and focused at the receiver.
 Correctness of the Message
 The drafting of the message should be done in such a manner that the final message doesn't have any
grammatical errors and repetitions of sentences.The message should be exact, correct and well-timed
(especially if you have important message)

10. What can we learn from our Prophet’s
way of communication?

11. Communication Barriers
1. Linguistic Barriers
6. Organizational
Structure Barriers
2. Psychological
Barriers 7. Attitude Barriers
8. Perception
Barriers
9. Physiological
Barriers
3. Emotional Barriers
4. Physical Barriers
5. Cultural Barriers