Communication may be classified based on its mode, purpose, context, and style.

1. Prepared by
NATHANIEL A. ALIGUYON, LPT, MAT

2. 1) Identify the types of communication in
relation to mode, context, purpose, and style.
2) Explain the various communication models.
3) Discuss the value of communication in
enhancing one’s personal and professional
relationships.
4) Recognize the importance of a code in ethics in
communication.
Lesson Objectives:

3. A. Types according to Mode
1) Verbal and Non-verbal
2) Visual communication

4. is using speech or spoken
word to exchange information, emotions, and thoughts.
Conversely, is conveying
and exchanging messages without the use of spoken
words, such as facial expressions, gestures,
paralinguistics (such as loudness or tone of
voice)body language, proxemics or personal space,
eye gaze, haptics (touch), and appearance.

5. A. Types according to Mode
2) Visual communication uses signs,
symbols, imagery, maps, graphs, charts,
diagrams to convey information. Visuals
have greater success in catching attention.
Thus, graphic elements in presentations
such as color, size, shape, number of words,
design in must be considered with care.

7. Communication mode refers to the channel
through which one uses to express his intent.
q Face-to-face
q Video (Skype, Facebook messenger, Viber,
WhatsApp, Apple FaceTime)
q Audio (Telephone, voice message, voice mail)
q Text-based ( e-mail, facsimile, text messaging,,
social networking sites such as network sites
such as Facebook, Twitter, and Instagram)
A. Types according to Mode

8. Face-to-face Video Audio
Text-based

9. B. Types according to Context
1)Intrapersonal Communication means
talking to oneself. Some label it as self or
inner talk, inner monologue or inner dialogue.
Psychologists call it with other names as self-
verbalization or self statement.

10. Contemplating
on a decision
made or to be
made
Asking oneself
a question or
encouraging
oneself
Imagining to be
talking to
oneself

11. B. Types according to Context
2) Interpersonal Communication is an
interactive exchange between or among
interlocutors. It is meant to establish or deepen
one’s relationship with others. However, if the
objective is to achieve something at the end of the
conversation, it becomes transactional.

12. Casual talks
between friends
about experiences
Friendly
conversations

13. B. Types according to Context
3)Extended Communication involves the use
of electronic media to include telephone,
audio and phone conferencing; video
conferencing; Skype calls; and other
technological means.

15. B. Types according to Context
4) Organizational Communication focuses on
communication in organizational context. For an
organization to be successful, a system of
communication should be put in place. A set of rule or
standards for communication protocol should be clear
so that interaction patterns are established. On the part
of the individual, he/she should be equipped with the
needed oral and written communication skills that the
organization expects him/her to possess.

16. Business
presentations
using technical
terms in the field
Communication
Protocols, rules
and regulations,
memorandums,
orders, notice, etc.
Business
correspondence,
technical writing
skills

17. C. Types according to Purpose
and Style
1)Formal communication employs formal language
delivered orally or in written form. Lectures, speech,
research and project proposals, reports and business
letters, among others are all considered formal situations
and writings.

18. Lectures, speech
Research
Project Proposals
News/Reports

19. C. Types according to Purpose
and Style
2) Informal Communication does not employ formal
language. It involves personal and ordinary
conversations with friends, family members and
acquaintances. The purpose is to socialize and to
enhance relationships.

20. Casual talks among
friends (Marites, Maricon)
and acquaintances; no
strict rules to follow
Natural setting, more
relaxed, descriptive
and not prescriptive

21. COMMUNICATION
PROCESS

22. Communication has certain elements and follows a
process. In the diagram, notice that the sender encodes a
message that the receiver decodes. If the message is well
received, the receiver in turn sends a feedback or a
response. In some situations, there are barriers or
disturbances that disrupt communication.

23. To make you an effective verbal communicator, you
should be a communicator who:
• Clarifies
• Listens
• Encourages empathically
• Acknowledges
• Restates/repeats

24. To make you an effective nonverbal communicator, you
should be a communicator who:
• Relaxes
• Opens up
• Leans toward the other person
• Establishes eye contact
• Shows appropriate facial expressions

25. SENDER
(encodes)
CHANNEL
RECEIVER
(decodes)
FEEDBACK
BARRIER
BARRIER
BARRIER
BARRIER

26. Effective communication requires the message to be:
• Clear and concise
• Accurate
• Relevant to the needs of the receiver
• Timely
• Meaningful
• Applicable to the situation

27. Effective communication requires the sender to:
• Know the subject well
• Be interested in the subject
• Know the audience members and establish a
rapport with them
• Speak at the level of the receiver
• Choose an appropriate communication channel

28. The channel should be:
• Appropriate
• Affordable
• Appealing

29. The receiver should:
• Be aware, interested, and willing to accept the
message
• Listen attentively
• Understand the value of the message
• Provide feedback

30. Communication
Models

31. Communication can be a one-way or two-way process.
Commincation as a one-way process is best illustrated in
the first four models where the sender is active while
the receiver is passive during the commincation
process. On the other hand, in a two-way model, the
messages, information, or ideas are sent and received
at the same time. Hence, the sender and the receiver
become active during the process.

36. Transactional Model

37. As per prior discussion:
Other more specific barriers are:

38. § Language
§ Values and beliefs
§ Sex/gender and age
§ Economic status
§ Educational level
§ Physical barriers
§ Attitude
§ Timing
§ Understanding of message
§ Trust
Communication
Barriers

39. TOPIC 4:
FUNCTIONS OF
COMMUNICATION

40. In every communication situation, there is always a
purpose. For example, teachers speak to students to
impart knowledge, motivational speakers upload their
speeches to inspire their viewers and politicians lay
down their platforms to encourage people to vote for
them. The following are some of the functions of
communication:

41. 1) Informative Function
We want to inform other people of what we
know – facts, information, and knowledge. In
school, most of our speaking activities are
directed to get and give information to develop
or improve our knowledge and skills.

42. 2) Instructive Function
Many times, older people who hold important
information, and those in higher rank
communicate to instruct people on what to
do, when and where to do them, and on why
and how to do them.

43. 3) Persuasive Function
You may find yourself wanting to influence the
opinion of others to believe and accept your
stand or claim on an issue or problem; so,
you think of strategies on how to persuade
them to change their perspectives or opinion.

44. 4) Motivational Function
We communicate to entice and direct people
to act and reach their objectives or goals in
life. In the process, we use positive language to
make them realize that their actions lead them
to something beneficial for their being

45. 5) Aesthetic Function
We use communication for pleasure and
enjoyment.

46. 6) Therapeutic Function or Emotional Expression
Communication is curative and serves to maintain
good health. Sometimes, talking to a person does not
mean asking for his help; we talk to another person
merely to vent our feelings. After we talk, we find
ourselves in a much better condition.

47. 7) Regulation or Control
People use communication to maintain control
over other people’s attitude and behavior. Your
parents use it to guide, inspire, or reprimand you
when you seem to lose control over your schedule,
studies, and relationships, among others.

48. 8) Social Interaction
Communication helps us start, maintain, regulate, or
even end relationships with other people. We
usually establish a positive climate at home, in school,
and in the workplace by greeting the people around us
and by exchanging pleasantries with them.