The document discusses the marketing strategy used by the movie Ouija to promote itself across various social media platforms and target younger audiences. It analyzes how Ouija maintained a consistent branding theme, interacted with audiences on sites like Twitter, and encouraged followers to sign up for updates. Ouija also took advantage of growth in electronic media to directly promote to its target through platforms like Twitter and Instagram, asking provocative questions. Its use of Instagram allowed for viral sharing and word-of-mouth promotion among young people.

2.  Throughout all their print media they have
managed to keep a consistent theme running
along all their social media sites. This helps
reinforce their brand identity and will be
recognisable to many people who see this
being advertised across the site they are
accessing.
 We can also see that the production team are
able to interact with it’s audience as they have
retweeted people’s comments about the film
and how ‘scary’ it was reinforcing their chosen
genre.
 There is also a area where the reader can sign
up to receive ‘updates from #Ouijamovie’
therefore people are also able to sign up to
access and receive information on the movie.

3.  Ouija has really taken advantage of the growth
in E-media allowing it to promote the film
directly with it target audience whether that is
through Twitter or Instagram. This allowed
people to follow the movie through post
production to the countdown to it’s release.
The use of questions such as ‘Have you ever
connected with the other side?’ This question
that is asked, gets the audience thinking and is
almost tempting them to watch the film. This
would appeal to those who have had an
encounter and those who have not, wanting to
share the experience.
 The use of Instagram as a form of
advertisement allows the target audience, who
would usually access sites like this interact with
each others. Also if someone liked the picture
the image would be available to their friends
and their friends might be introduced to this
site, creating a cycle. This would also
encourage the word of mouth as a lot of
people were talking about this through
Instagram then a lot of young people will also
take about the film as well.
 Their instagram page has 11,000 followers which
means that any content they post will
immediately be published on to their news feed
receiving instant update about the film.

4. They have also advertise their broad games
which maybe targeted at the younger
generation –such as 13 to 21 years old
encouraging them to play the game, be daring
and get a feel of what the characters would
have felt during the movie.
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This allows the audience to easily
access their other sites which hold
more information, interactive
activities and the ability to socialise
online with the producers and other
fans of the movie.
 Navigating through the website allows the audience to see any promotions that are going on
whether it is discounted tickets or a discount on their new board game. The website is
providing readers with information so that they can go an explore the movie further deciding
whether of not it is worth investing in their other products. The site is also designed with the
well-known image of the Ouija board instead of using a clip specifically from the film. This
allows the audience to make the connection between the board and the narrative behind
the title and the film.

5.  The poster denotes the Ouija board through
the use of a high angle. The angle almost
provides a point of view shot like the
audience is looking at the board which is
right in front of them. The use of the dark
background juxtaposed to with the neutral
colours of the background create this 3D
effect like the board is emerging from the
poster. The mise en scene is very minimal in
this shot as the only object visible is the board
which relates to the title of the film. As it is the
central focus and the overriding image of
the poster the audience know what to
expect when looking at this poster.
 Additionally they have not gone into much
depth about the release date, that is
because they have chosen to release the
film on a very iconic day which is known all
around the world, therefore for them to put
‘Halloween’ the audience will automatically
know that is the 31st October. Especially the
targeted audience as they will be aged
between 13 – 28 and therefore would
celebrate the occasion.
 To reassure the audience that the film will
appeal to them they have put from the
producers of ‘The Texas Chainsaw Massacre’
and ‘Insidious’ this will encourage the mass
audience they are targeting as these
successful films will encourage people to trust
the producers and go and watch this
contemporary horror