CALPACT Webinar: Using Infographics and Data Visualization


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Interested in learning how to transform data or complex, hard to understand information into something more visually appealing and meaningful? Or how to use tools and techniques to more successfully communicate critical information?

In this webinar, the fourth session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Sheila Baxter and Leslie Safier from Healthy Communities Institute and Leslie Yang, from Awasu Design, as they share how they're using data visualization tools and infographics to innovatively communicate data that matters in a clear and creative way.

Enjoy these slides from the training!

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View the webinar resources here:

To learn more about this series, please visit:

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CALPACT Webinar: Using Infographics and Data Visualization

  1. 1. Welcome to the Webinar! New Media Best Practices: Using Infographics and Data Visualization We will begin shortly…
  2. 2. Today you’ll be hearing from… Leslie  Yang   Associate  Experience  Designer   Awasu  Design   Lisa  Peterson   New  Media  Educa:on  Specialist   CHL/CALPACT   Leslie  Safier   Director  of  Research   Healthy  Communi:es  Ins:tute   Sheila  Baxter   Director  of  Business  Development   Healthy  Communi:es  Ins:tute  
  3. 3. Agenda •  Review of session objectives •  Housekeeping •  Sheila Baxter & Leslie Safier ~ Healthy Communities Institute (HCI) •  Leslie Yang ~ Awasu Design •  Conclusion
  4. 4. Objectives •  Understand  how  infographics  and  data  visualiza:on  have   been  used  to  communicate  complex  informa:on     •  Iden:fy  :ps  for  telling  stories       •  Learn  strategies  for  choosing  the  right  tools  to  use        
  5. 5. Tweet the event! Use  #calpactNM14    
  6. 6. Healthy Communities Institute Leslie  Safier   Director  of  Research   Healthy  Communi:es  Ins:tute   Sheila  Baxter   Director  of  Business  Development   Healthy  Communi:es  Ins:tute  
  7. 7. CALPACT New Media Best Practices: Using Infographics and Data Visualization Webinar May 22, 2014 Sheila Baxter, MPH ‘10 Director of Business Development West/Central Region Healthy Communities Institute Leslie Safier, MPH ‘10 Director of Research Healthy Communities Institute
  8. 8. Data Visualization Basics 8 Word cloud developed by WordleTM :
  9. 9. 9 Credit: John Snow, On the Mode of Communication of Cholera. Early Data Visualizations
  10. 10. •  Develop the Story •  Gather and Organize Your Information •  Create and Iterate 10 Process Overview
  11. 11. Always Maintain the Integrity of Your Data 11 Source: “America’s Newsroom”. Fox News Channel. 31 Mar. 2014. Television. Source: Gibson, K. (2013 September 24). Black leaders at Purdue find support, recruitment to be community based. Retrieved from
  12. 12. Healthy Communities Institute Overview •  Mission ‒  Improve the health, vitality and environmental sustainability of communities, counties and states •  Headquarters ‒  Berkeley, California •  Problem/Approach ‒  Health data is decentralized ‒  Centralize, make understandable, lead to informed action •  Solution Healthy Communities Institute’s Platform ‒  Provide population health indicator dashboards, geomapped health risk “hotspots,” best practice sharing and evaluation tools ‒  Users: health systems and hospitals, foundations, health departments, collaboratives, any organization assuming risk of populations •  National Relationships/Awards/ Coverage ‒  2012 Health and Human Services Award: Best Community Health App ‒  2011 Health and Human Services Award: MyHealthyPeople - Helping Attain The Health Goals Of Healthy People 2020 ‒  VHA and CHA National Agreements ‒  100+ million lives in the United States XXX
  13. 13. • 100 – 200 indicators • Color coded • Constantly updated Community Dashboard • 2000 in database • Programs & policies • Evaluation-based Promising Practices • Form working groups • Set local goals • Manage achievement of objectives Initiative Centers • HP 2020 Tracker • Local Priorities tracker • Comparative and longitudinal evaluation Evaluation &Tracking System Capabilities XXX
  14. 14. San Francisco Citywide Cost Savings and Reduction of ED Overcrowding due to Alcohol Abuse 14 XXXmm
  15. 15. San Francisco ED Rates: Alcohol Abuse and XXXm
  16. 16. Growing Problem and XXXm
  17. 17. San Francisco ED Rates: Alcohol Abuse Map and XXXm
  18. 18. The Citywide Solution and 1. 50 San Francisco Stakeholders came together 2. Sober and Respite Center created 3. Van service provides transport from police or with ambulance crew hand-off 4. 10-14 inebriates diverted from EDs everyday XXXm
  19. 19. Financial Benefits and Operates 24/7 •  Daily operating cost: less than $2,700/day (ambulance ride and ED visit) •  Annual operating cost: $1 million/year •  Approximate value cost avoidance: $9 million/year XXXm
  20. 20. A Creative Solution and Success •  Reduced citywide costs for chronic public inebriates Ingredients that Solved the Problem •  Statewide Hospital data tell the story •  Multi-sector collaborative and citywide solution XXXm
  21. 21. The HCN System Thank You! For more information Sheila Baxter Leslie Safier Healthy Communities Institute Sample Client Sites Douglas County: St. Mary Medical Center : Alameda County: HCI Platform System XXX
  22. 22. •  Develop the Story ‒  What story are you trying to tell? Consider what data is necessary to support your story. ‒  What questions will your visualization allow you to explore or answer? ‒  Why will users be viewing or interacting with the visualization? •  Gather and Organize Your Information ‒  Think about the best ways to summarize your spreadsheets. ‒  Consider your primary audience and their data literacy. ‒  Determine what information is critical for understanding. ‒  Use tools such as color, iconography and typography to display critical information. •  Create and Iterate ‒  Sketch out early ideas. ‒  Get feedback early and often. ‒  Keep your purpose and user in mind. ‒  Maintain the integrity of the data through scales, legends, and display. ‒  Simplify! Process Summary 22
  23. 23. 23 Data Visualization Tools and Resources* Books •  Few, Stephen. (2009) Now You See It. Oakland, CA: Analytics Press. •  Tufte, Edward. (1983). The Visual Display of Quantitative Information. Cheshire, CT: Graphics Press. Background Information •  Duke University Libraries. Introduction to Data Visualization. •  Anne K. Emery. The Dataviz Design Process: 7 Steps for Beginners. Tools •  Fast Company Magazine. 30 Simple Tools for Data Visualization. tools-for-data-visualization •  Google Fusion Tables. •  Tableu Public. •  Many Eyes. *This is by no means an exhaustive list. It contains information we came across while developing this presentation that may be useful to you.
  24. 24. 24 Data Visualization Tools and Resources (pg 2)* *This is by no means an exhaustive list. It contains information we came across while developing this presentation that may be useful to you. Inspiration •  The Guardian. •  Information is Beautiful. •  Flowing Data. •  GE Data Visualization. •  NEWSVIS. •  Visual Complexity. •  Reddit Data is Beautiful.
  25. 25. Q & A for Sheila and Leslie • Send  a  ques:on  or  comment  using  the  chat   box  func:on   • Click  “raise  hand”  buQon  to  be  taken  off   mute  and  ask  a  ques:on  verbally         Leslie  Safier   Director  of  Research   Healthy  Communi:es  Ins:tute   Sheila  Baxter   Director  of  Business  Development   Healthy  Communi:es  Ins:tute  
  26. 26. Awasu Design Leslie  Yang   Associate  Experience  Designer   Awasu  Design  
  27. 27. Q & A for Leslie • Send  a  ques:on  or  comment  using  the  chat   box  func:on   • Click  “raise  hand”  buQon  to  be  taken  off   mute  and  ask  a  ques:on  verbally       Leslie  Yang   Associate  Experience  Designer   Awasu  Design  
  28. 28. Speaker Contact Information Sheila  Baxter     Leslie  Safier     Leslie  Yang        
  29. 29. What action step will you take after the webinar? •  What do you think you can do in the next month to further your goals with infographics & data visualization? •  Let us know ~ we’d love to check back with you and hear how it’s going! •  We appreciate your feedback!          
  30. 30. Thank you! Questions? Contact us at Learn more about other trainings: