Video Trends F09


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  • "Unlike television consumption, which mostly happens during the prime-time hours of 8 p.m. to 11 p.m., people across all demographics are watching online videos consistently throughout the day and night, with the exception of dinnertime, 40% of young adult US households view Internet video on the TV at least once per month. 57% users at least once a month (Nielsen ‘09) Cell phone users are more likely to record video on their cell phones than they are to watch it; 19% of cell phone users now say they have recorded video with their phone.
  • Dish of new videos to highlight videos. Graphics team developed it to merchandise video content better. Dynamic experience
  • Forrester projects that 31 percent of U.S. homes will have DVRs by the end of this year. To deal with DVRs, Cablevision announced today that it will begin rolling out interactive TV ads, allowing viewers to use their remotes to “click” on a commercial in order to get more information.
  • Co-watching tv Just announced. Ap you get via FB. MySpace has something like this IBM is developing a remote control that will automatically blog and/or microblog what you’re watching.
  • Which lead to small recording devices
  • Nano just released this week with Video. Stores 8 hours. Small $150
  • Serious competitor to Flip. Possibility for HD
  • Encouraging sharing
  • At least a dozen markets. Cuts in staff Press conference, ribbon cuttings KARE 2-3 times a week
  • Push for video in 2006 is changing. However, video takes time and people are not so a return on their investment.
  • Said some very harsh things such treating sources with little respect, need to sensationalize, teases, negativity
  • Video Trends F09

    1. 1. Online video trends and visual communication By Serena Carpenter 2009
    2. 2. TV watching intertwined with Net <ul><li>#1 Source of News (Harris Interactive Poll) </li></ul><ul><ul><li>Nielsen finds that 31% of online activity occurs while the user is watching television (Reuters ‘08). </li></ul></ul><ul><li>54%-62% have watched online videos </li></ul><ul><ul><li>89% 18-29 (PEW and Nielson ‘09) </li></ul></ul><ul><ul><li>1/3 of online videos shared (Yahoo ‘09) </li></ul></ul><ul><li>14% of cell phone users </li></ul>
    3. 3. Lean-forward vs. Lean-back
    4. 4. Parkersburg, IA tornado Adding Video to Maps
    5. 5. Clickable Ads
    6. 6. Social TV <ul><li>Watch programming with online friends </li></ul><ul><li>Hulu – “Fall Premiere Ap” </li></ul><ul><ul><li>Video plays next to a widget for updating your Facebook status </li></ul></ul><ul><ul><li>Upcoming: scheduled Facebook events for the show premieres with other friends </li></ul></ul>
    7. 7. Live Shots <ul><li>Skype - Web cam, mic, computer </li></ul><ul><li>Save money </li></ul><ul><ul><li>Ask sources talk by phone or Skype. </li></ul></ul><ul><ul><ul><li>free on both ends to calls around the world </li></ul></ul></ul><ul><ul><ul><li>SkypeOut - make calls from Skype to landline or cell numbers. Costs 2.1 cents/minute, with no limit on minutes </li></ul></ul></ul><ul><li>Using it for Live Shots instead of expensive live trucks </li></ul>
    8. 8. Record Skype calls <ul><li>Ecamm Call Recorder (Mac, $15) </li></ul><ul><ul><li>Records video and audio </li></ul></ul><ul><li>Audio Hijack Pro for Mac ($32) </li></ul><ul><li>Pamela for the PC (free version 15-min, $15) </li></ul>
    9. 9. Streaming live video <ul><li>YouTube </li></ul><ul><li>Mogolus (2008) </li></ul><ul><ul><li>Chat and web cam </li></ul></ul><ul><ul><li>Peter Abraham is the Yankees beat writer for the Journal News in Westchester county (a NYC suburb) </li></ul></ul><ul><ul><ul><li>chats with readers </li></ul></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Qik </li></ul><ul><ul><li>Stream video live from “supported” phone, embed and chat </li></ul></ul>
    10. 10. Monitor and Increase Reach <ul><li>(Insight) View detailed statistics about uploaded videos </li></ul><ul><ul><li>Views, popularity peaks, demographics </li></ul></ul><ul><li>My account > Insight (right) </li></ul><ul><li>My account > Sharing > Select options </li></ul>
    11. 11. MoJos or Backpack journalists <ul><li>Rise of freelance journalists </li></ul><ul><li>Flexibility and diversity </li></ul><ul><li>Post gives every reporter a camera – 185 people, expects 300 or more </li></ul><ul><li>CNN adds 10 news bureaus for all-platform journalists </li></ul>
    12. 12.
    13. 13. IPOD NANO <ul><li>8 hours of video </li></ul><ul><li>$150 </li></ul><ul><li>Light-weight </li></ul>
    14. 14. iPhone <ul><li>No HD </li></ul><ul><li>Simple YouTube upload </li></ul><ul><li>Livestream with Qik or Ustream </li></ul><ul><li>Trim your footage right on iPhone. </li></ul><ul><ul><li>Just drag to select start and end points on a filmstrip. </li></ul></ul>
    15. 15. Encourage sharing <ul><li>Teases that push social benefit of listening </li></ul><ul><ul><li>“ Everyone will be talking about the upcoming story.” (Carpentier, ‘09) </li></ul></ul><ul><li>Embeddable Video </li></ul><ul><ul><li>MSNBC , CNN, CBS, FoxNews, Post </li></ul></ul><ul><ul><li><div><iframe height=&quot;339&quot; width=&quot;425&quot; src=&quot;; frameborder=&quot;0&quot; scrolling=&quot;no&quot;></iframe><style type=&quot;text/css&quot;>.msnbcLinks {font-size:11px; font-family:Arial, Helvetica, sans-serif; color: #999; margin-top: 5px; background: transparent; text-align: center; width: 425px;} .msnbcLinks a {text-decoration:none !important; border-bottom: 1px dotted #999 !important; font-weight:normal !important; height: 13px;} .msnbcLinks a:link, .msnbcLinks a:visited {color: #5799db !important;} .msnbcLinks a:hover, .msnbcLinks a:active {color:#CC0000 !important;} </style><p class=&quot;msnbcLinks&quot;>Visit for <a href=&quot;;>Breaking News</a>, <a href=&quot;;>World News</a>, and <a href=&quot;;>News about the Economy</a></p></div> </li></ul></ul>
    16. 16. Television <ul><li>ABC World Mini-News Webcast </li></ul><ul><ul><li> </li></ul></ul><ul><li>More repurposing of video content </li></ul><ul><ul><li>People who missed the news </li></ul></ul><ul><li>Two Cleveland stations share video footage </li></ul><ul><ul><li>At least dozen markets </li></ul></ul><ul><ul><li>Cover more enterprise stories </li></ul></ul><ul><li>Breaking news </li></ul>
    17. 17. Anatomy of local breaking story <ul><li>Las Vegas resort on fire </li></ul><ul><ul><li>Live blog </li></ul></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Text - overview of the Monte Carlo and history </li></ul></ul><ul><ul><li>Videos </li></ul></ul>
    18. 18. Newspapers <ul><li>Photographers (75%) and reporters (45%) are responsible for gathering video </li></ul><ul><ul><li>Few teams (Russial, ‘09) </li></ul></ul><ul><ul><li>Online editors </li></ul></ul><ul><li>Dailies (4-8 videos per week) </li></ul><ul><li>Weeklies (1-4 videos per week) </li></ul><ul><li>2-3 minutes average length </li></ul><ul><li>Final Cut Pro most common </li></ul><ul><li>4 hours to produce 1 minute of video </li></ul><ul><ul><ul><li>IFRA Executive News Service and </li></ul></ul></ul><ul><li>Few stand-ups or live shots </li></ul><ul><li>Edit for pacing </li></ul><ul><ul><li>Wander around, never get to the point </li></ul></ul>
    19. 19. AZ Republic <ul><li>Event </li></ul><ul><ul><li>One time, ongoing or recurring </li></ul></ul><ul><li>Guide </li></ul><ul><ul><li>Tour or how-to </li></ul></ul><ul><li>Profile </li></ul><ul><ul><li>Person, place or organization </li></ul></ul><ul><li>Slice of life </li></ul><ul><ul><li>Sights and sounds, often familiar </li></ul></ul><ul><li>Person on the street </li></ul><ul><ul><li>Quotes and views of people </li></ul></ul>
    20. 20. Washington Post <ul><li>Tier 1 – an interview or video of scene </li></ul><ul><li>Tier 2 – VO/SOT </li></ul><ul><li>Tier 3 - Package </li></ul>
    21. 21. PR and Video <ul><li>Communicate, service, viral </li></ul><ul><li>YouTube channel </li></ul><ul><ul><li>Cisco uses video to share ideas, insights </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li> </li></ul><ul><ul><li>Build and Share Press Releases </li></ul></ul>
    22. 22. Foster system in Detroit
    23. 23. Broadcast v. Online <ul><li>VO (:15 - :25) </li></ul><ul><li>VO/SOT (:25-:45) </li></ul><ul><ul><li>Narration with one sound bite </li></ul></ul><ul><li>“ Reporter” Package (1:00-2:00) </li></ul><ul><ul><li>Narration with multiple sound bites </li></ul></ul><ul><li>B-roll (1:00-2:00) </li></ul><ul><li>Interview Chunks </li></ul><ul><li>(:30-1:00) </li></ul><ul><li>Raw package or Chapters (can use text) </li></ul>
    24. 24. Storytelling with Video <ul><li> </li></ul>
    25. 25. Bring viewer closer means less narration <ul><li>Raw – Hurricane Gustav </li></ul><ul><ul><li> </li></ul></ul><ul><li>Broadcast can be passive – Hurricane Ike </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
    26. 26. TV News Big Macs Mark Anderson, 1993 NPPA Ernie Crisp TV News POY TV News Packages Often Become “Big Macs.” Why? Time, Ease, Habit, Emulating Others, Personality-Driven Nature of TV News
    27. 27. Avoid reporter-centric, word-driven stories <ul><li>Visual </li></ul><ul><ul><li>Action </li></ul></ul><ul><ul><li>Write the story around visuals and sound!!!!! </li></ul></ul><ul><li>Character </li></ul><ul><ul><li>the mechanism to tell the story </li></ul></ul><ul><li>Emotion </li></ul><ul><ul><li>Location - No adjectives </li></ul></ul><ul><ul><li>A place or event is not a story </li></ul></ul>
    28. 28. Video lead <ul><li>You have :15 seconds </li></ul><ul><ul><li>:10 - :30 ads </li></ul></ul><ul><li>Drop the “talking head” </li></ul><ul><ul><li>Except: quick pops </li></ul></ul><ul><li>Use strongest or second strongest video first </li></ul><ul><li>Always use nats , especially in the beginning </li></ul>
    29. 29. And don’t forget to understand users!!!!!!! <ul><li>RTNDA - Kansas City focus group – Sept 09 </li></ul><ul><ul><li>“Teach me something” </li></ul></ul><ul><ul><li>“Find out what is going on.” </li></ul></ul><ul><ul><li>“No to little investigative reporting.” </li></ul></ul>
    30. 30. Guide Users
    31. 31. Do not overwhelm user
    32. 32. Next Class <ul><li>Last blog post and comments </li></ul><ul><li>Interviews </li></ul><ul><li>Teams check out </li></ul><ul><ul><li>Sony Handicam </li></ul></ul><ul><ul><li>Cable (to bring video into computer) </li></ul></ul><ul><ul><li>Tripod </li></ul></ul><ul><ul><li>XLR to mini cable </li></ul></ul><ul><ul><li>Handheld Mic </li></ul></ul><ul><ul><li>Wireless Mic </li></ul></ul><ul><ul><li>Battery </li></ul></ul><ul><ul><li>YOUR OWN HEADPHONES and EXTERNAL DRIVES </li></ul></ul>
    33. 33. Groups <ul><li>Jackie/Caroline </li></ul><ul><li>Shannon/Julia </li></ul><ul><li>Sheila/Danee </li></ul><ul><li>Gardenia/Adam </li></ul><ul><li>Lindsay/Jake </li></ul><ul><li>Zach/April </li></ul><ul><li>Mallory/Patrick </li></ul><ul><li>Dan/Dayne/Monique </li></ul><ul><li>Hyatt/Lacee </li></ul>
    34. 34. Exercise <ul><li>6-way Kidney Transplant Involves 3 States </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>What “specifically” can they do to improve this story? </li></ul></ul><ul><ul><li>What visuals would have been better? </li></ul></ul><ul><ul><li>What audio would have been better? </li></ul></ul><ul><ul><li>What sidebars elements would you add if this were an online story? </li></ul></ul>