Video Trends, Tips and Communication


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  • "Unlike television consumption, which mostly happens during the prime-time hours of 8 p.m. to 11 p.m., people across all demographics are watching online videos consistently throughout the day and night, with the exception of dinnertime, 40% of young adult US households view Internet video on the TV at least once per month. 57% users at least once a month (Nielsen ‘09) Cell phone users are more likely to record video on their cell phones than they are to watch it; 19% of cell phone users now say they have recorded video with their phone.
  • Time per Viewer (min) 195.2 24.8% 25 percent growths in total streams and time per viewer 2009 There were some other eye-popping numbers (84.4% of U.S. Internet users watched at least one online video in October and the average person watched 10.8 hours of video), More people are watching video on FB Fewer people turning into primetime tv. Niche tv doing a little better
  • Co-watching tv Just announced. Ap you get via FB. MySpace has something like this IBM is developing a remote control that will automatically blog and/or microblog what you’re watching.
  • Dish of new videos to highlight videos. Graphics team developed it to merchandise video content better. Dynamic experience News video is all about letting the viewer EXPERIENCE the elements of the story for themselves. In writing we do this through narrative writing, but video lets viewers see and hear the elements for themselves.
  • Forrester projects that 31 percent of U.S. homes will have DVRs by the end of this year. To deal with DVRs, Cablevision announced today that it will begin rolling out interactive TV ads, allowing viewers to use their remotes to “click” on a commercial in order to get more information.
  • SpeakerText (YouTube) is free Visitors can select a chunk of the transcript, copy it, and paste it in their own blog or website as a link to the exact moment in the video where the quote appears. The link goes to the publisher’s site, not YouTube’s. Right now SpeakerText only works with YouTube, but the company says it plans to provide the service for other platforms in the future.
  • Which lead to small recording devices
  • Nano just released this week with Video. Stores 8 hours. Small $150
  • Serious competitor to Flip. Possibility for HD
  • Encouraging sharing
  • At least a dozen markets. Cuts in staff Press conference, ribbon cuttings KARE 2-3 times a week
  • Push for video in 2006 is changing. However, video takes time and people are not so a return on their investment. 't the norm and video is a secondary storytelling device, the trend is worse: nearly 25% click away from ads
  • Said some very harsh things such treating sources with little respect, need to sensationalize, teases, negativity
  • Video Trends, Tips and Communication

    1. 1. Online video trends and visual communication By Serena Carpenter 2010
    2. 2. Framed Campus Shot 1
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    8. 8. Close-up
    9. 10. Portfolio
    10. 11. Reflection <ul><li>What are your thoughts about blogging and social media? </li></ul><ul><li>How do you perceive it will/has influenced your future? </li></ul><ul><li>Anything else you would like to add? </li></ul><ul><li>@cronkite_asu </li></ul>
    11. 12. TV watching intertwined with Net <ul><li>#1 Source of News (Harris Interactive Poll) </li></ul><ul><ul><li>Nielsen - 31% of online activity occurs while the user is watching television (Reuters ‘08). </li></ul></ul><ul><li>54%-62% have watched online videos </li></ul><ul><ul><li>89% 18-29 (PEW and Nielson ‘09) </li></ul></ul><ul><ul><li>1/3 of online videos shared (Yahoo ‘09) </li></ul></ul><ul><li>14% of cell phone users </li></ul>
    12. 13. Social viewing conversations
    13. 14. Social TV <ul><li>Watch programming with online friends </li></ul><ul><li>Hulu – “Fall Premiere Ap” </li></ul><ul><ul><li>Video plays next to a widget for updating your Facebook status </li></ul></ul><ul><ul><li>Upcoming: scheduled Facebook events for the show premieres with other friends </li></ul></ul>
    14. 15. Lean-forward vs. Lean-back
    15. 16. Parkersburg, IA tornado Adding Video to Maps
    16. 17. Clickable Ads
    17. 18. Live Shots <ul><li>Skype - Web cam, mic, computer </li></ul><ul><li>Save money </li></ul><ul><ul><li>Ask sources talk by phone or Skype. </li></ul></ul><ul><ul><ul><li>free on both ends to calls around the world </li></ul></ul></ul><ul><ul><ul><li>SkypeOut - make calls from Skype to landline or cell numbers. Costs 2.1 cents/minute, with no limit on minutes </li></ul></ul></ul><ul><li>Using it for Live Shots instead of expensive live trucks </li></ul>
    18. 19. Record Skype calls <ul><li>Ecamm Call Recorder (Mac, $15) </li></ul><ul><ul><li>Records video and audio </li></ul></ul><ul><li>Audio Hijack Pro for Mac ($32) </li></ul><ul><li>Pamela for the PC (free version 15-min, $15) </li></ul>
    19. 20. Streaming live video <ul><li>YouTube </li></ul><ul><li>LIveStream (Mogolus) (2008) </li></ul><ul><ul><li>Chat and web cam </li></ul></ul><ul><ul><li>Peter Abraham is the Yankees beat writer for the Journal News in Westchester county (a NYC suburb)…. Now more live video chats </li></ul></ul><ul><ul><ul><li>chats with readers </li></ul></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Qik </li></ul><ul><ul><li>Stream video live from “supported” phone, embed and chat </li></ul></ul>
    20. 21. SEO <ul><li>YouTube automatic captions </li></ul><ul><ul><li>Allowing users seek to specific portions of YouTube videos by phrase </li></ul></ul><ul><li>SpeakerText </li></ul><ul><ul><li>Basically, once your video has been “speakertexted,” you can embed it on your own website with the transcript attached. </li></ul></ul><ul><li>Name the file descriptively </li></ul>
    21. 22. Monitor and Increase Reach <ul><li>(Insight) View detailed statistics about uploaded videos </li></ul><ul><ul><li>Views, popularity peaks, demographics </li></ul></ul><ul><li>My account > Insight (right) </li></ul><ul><li>My account > Sharing > Select options </li></ul>
    22. 23. MoJos or Backpack journalists <ul><li>Rise of freelance journalists </li></ul><ul><li>Flexibility and diversity </li></ul><ul><li>Post gives every reporter a camera – 185 people, expects 300 or more </li></ul><ul><li>CNN adds 10 news bureaus for all-platform journalists </li></ul>
    23. 24.
    24. 25. IPOD NANO <ul><li>8 hours of video </li></ul><ul><li>$150 </li></ul><ul><li>Light-weight </li></ul>
    25. 26. iPhone <ul><li>No HD </li></ul><ul><li>Simple YouTube upload </li></ul><ul><li>Livestream with Qik or Ustream </li></ul><ul><li>Trim your footage right on iPhone. </li></ul><ul><ul><li>Just drag to select start and end points on a filmstrip. </li></ul></ul>
    26. 27. Encourage sharing <ul><li>Teases that push social benefit of listening </li></ul><ul><ul><li>“ Everyone will be talking about the upcoming story.” (Carpentier, ‘09) </li></ul></ul><ul><li>Embeddable Video </li></ul><ul><ul><li>MSNBC , CNN, CBS, FoxNews, Post </li></ul></ul><ul><ul><li><div><iframe height=&quot;339&quot; width=&quot;425&quot; src=&quot;; frameborder=&quot;0&quot; scrolling=&quot;no&quot;></iframe><style type=&quot;text/css&quot;>.msnbcLinks {font-size:11px; font-family:Arial, Helvetica, sans-serif; color: #999; margin-top: 5px; background: transparent; text-align: center; width: 425px;} .msnbcLinks a {text-decoration:none !important; border-bottom: 1px dotted #999 !important; font-weight:normal !important; height: 13px;} .msnbcLinks a:link, .msnbcLinks a:visited {color: #5799db !important;} .msnbcLinks a:hover, .msnbcLinks a:active {color:#CC0000 !important;} </style><p class=&quot;msnbcLinks&quot;>Visit for <a href=&quot;;>Breaking News</a>, <a href=&quot;;>World News</a>, and <a href=&quot;;>News about the Economy</a></p></div> </li></ul></ul>
    27. 28. Television <ul><li>ABC World Mini-News Webcast </li></ul><ul><ul><li> </li></ul></ul><ul><li>More repurposing of video content </li></ul><ul><ul><li>People who missed the news </li></ul></ul><ul><li>Two Cleveland stations share video footage </li></ul><ul><ul><li>At least dozen markets </li></ul></ul><ul><ul><li>Cover more enterprise stories </li></ul></ul><ul><li>Breaking news </li></ul>
    28. 29. Newspapers <ul><li>Photographers (75%) and reporters (45%) are responsible for gathering video </li></ul><ul><ul><li>Few teams (Russial, ‘09) </li></ul></ul><ul><ul><li>Online editors </li></ul></ul><ul><li>Dailies (4-8 videos per week) </li></ul><ul><li>Weeklies (1-4 videos per week) </li></ul><ul><li>2-3 minutes average length </li></ul><ul><li>Final Cut Pro most common </li></ul><ul><li>4 hours to produce 1 minute of video </li></ul><ul><ul><ul><li>IFRA Executive News Service and </li></ul></ul></ul><ul><li>Few stand-ups or live shots </li></ul><ul><li>Edit for pacing </li></ul><ul><ul><li>Wander around, never get to the point </li></ul></ul>
    29. 30. AZ Republic <ul><li>Event </li></ul><ul><ul><li>One time, ongoing or recurring </li></ul></ul><ul><li>Guide </li></ul><ul><ul><li>Tour or how-to </li></ul></ul><ul><li>Profile </li></ul><ul><ul><li>Person, place or organization </li></ul></ul><ul><li>Slice of life </li></ul><ul><ul><li>Sights and sounds, often familiar </li></ul></ul><ul><li>Person on the street </li></ul><ul><ul><li>Quotes and views of people </li></ul></ul>
    30. 31. Washington Post <ul><li>Tier 1 – an interview or video of scene </li></ul><ul><li>Tier 2 – VO/SOT </li></ul><ul><li>Tier 3 - Package </li></ul>
    31. 32. PR and Video <ul><li>Communicate, service, viral </li></ul><ul><li>YouTube channel </li></ul><ul><ul><li>Cisco uses video to share ideas, insights </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li> </li></ul><ul><ul><li>Build and Share Press Releases </li></ul></ul>
    32. 33. Foster system in Detroit
    33. 34. Broadcast v. Online <ul><li>VO (:15 - :25) </li></ul><ul><li>VO/SOT (:25-:45) </li></ul><ul><ul><li>Narration with one sound bite </li></ul></ul><ul><li>“ Reporter” Package (1:00-2:00) </li></ul><ul><ul><li>Narration with multiple sound bites </li></ul></ul><ul><li>B-roll (1:00-2:00) </li></ul><ul><li>Interview Chunks </li></ul><ul><li>(:30-1:00) </li></ul><ul><li>Raw package or Chapters (can use text) </li></ul>
    34. 35. Storytelling with Video <ul><li> </li></ul>
    35. 36. Bring viewer closer means less narration <ul><li>Raw – Hurricane Gustav </li></ul><ul><ul><li> </li></ul></ul><ul><li>Broadcast can be passive – Hurricane Ike </li></ul>
    36. 37. Charlie Brooker
    37. 38. TV News Big Macs Mark Anderson, 1993 NPPA Ernie Crisp TV News POY TV News Packages Often Become “Big Macs.” Why? Time, Ease, Habit, Emulating Others, Personality-Driven Nature of TV News
    38. 39. Avoid reporter-centric, word-driven stories <ul><li>Visual </li></ul><ul><ul><li>Action </li></ul></ul><ul><ul><li>Write the story around visuals and sound!!!!! </li></ul></ul><ul><li>Character </li></ul><ul><ul><li>the mechanism to tell the story </li></ul></ul><ul><li>Emotion </li></ul><ul><ul><li>Location - No adjectives </li></ul></ul><ul><ul><li>A place or event is not a story </li></ul></ul>
    39. 40. Video lead <ul><li>You have :15 seconds </li></ul><ul><ul><li>:10 - :30 ads </li></ul></ul><ul><li>Drop the “talking head” </li></ul><ul><ul><li>Except: quick pops </li></ul></ul><ul><li>Use strongest or second strongest video first </li></ul><ul><li>Always use nats , especially in the beginning </li></ul>
    40. 41. And don’t forget to understand users!!!!!!! <ul><li>RTNDA - Kansas City focus group – Sept 09 </li></ul><ul><ul><li>“ Teach me something” </li></ul></ul><ul><ul><li>“ Find out what is going on.” </li></ul></ul><ul><ul><li>“ No to little investigative reporting.” </li></ul></ul>
    41. 42. BRIAN STORM <ul><li>1994 – started MediaStorm while a photoj. grad student at Mizzou </li></ul><ul><ul><li>Frustrated by nps bc only one photo and one caption </li></ul></ul><ul><ul><li> – multimedia director </li></ul></ul><ul><ul><li>Launched MediaStorm 2005 </li></ul></ul>
    42. 43. MediaStorm <ul><li>Rich detail </li></ul><ul><li>Engage people emotionally </li></ul><ul><li>Timeless, relevant </li></ul><ul><li>In-depth, high-quality visual storytelling </li></ul><ul><li>Innovation – mashing photoj, interactivity, animation, audio and video </li></ul><ul><li>Audience of one </li></ul>
    43. 44. Tips <ul><li>Figure out the best way to tell story </li></ul><ul><ul><li>Traditional definition of news </li></ul></ul><ul><li>Let subject tell instead of “a beautiful TV person” </li></ul><ul><li>Let images breath </li></ul><ul><ul><li>Leave on screen 2.5 – 4 seconds ( Rape of a Nation) </li></ul></ul><ul><li>Look at every single picture and video </li></ul><ul><ul><li>Get rid of elements you don’t need </li></ul></ul><ul><ul><li>Let with a human story </li></ul></ul><ul><ul><li> </li></ul></ul>
    44. 45. Story structure <ul><li>Flip-style animation </li></ul><ul><ul><li>Gradual changes between still images to simulate motion </li></ul></ul><ul><ul><li>Treating images like video </li></ul></ul><ul><ul><li> </li></ul></ul>
    45. 46. Story structure <ul><li>Add animation </li></ul><ul><li>Map in Ivory Wars 5:15 </li></ul><ul><li> </li></ul>
    46. 47. Reaching your users <ul><li>In 1 year, 500% increase in traffic to MediaStorm </li></ul><ul><ul><li>Rely on bloggers </li></ul></ul><ul><ul><li>eBay style marketplace </li></ul></ul><ul><ul><ul><li>News orgs bid rights to run content on their sites </li></ul></ul></ul>
    47. 48. Guide Users
    48. 49. Do not overwhelm user
    49. 50. Next Class <ul><li>Interviews </li></ul><ul><li>Teams check out </li></ul><ul><ul><li>Sony Handicam </li></ul></ul><ul><ul><li>Cable (to bring video into computer) </li></ul></ul><ul><ul><li>Tripod </li></ul></ul><ul><ul><li>XLR to mini cable </li></ul></ul><ul><ul><li>Handheld Mic </li></ul></ul><ul><ul><li>Wireless Mic </li></ul></ul><ul><ul><li>Battery </li></ul></ul><ul><ul><li>YOUR OWN HEADPHONES and EXTERNAL DRIVES </li></ul></ul>
    50. 51. Groups <ul><li>Eric / Emily </li></ul><ul><li>Noreen / Stephanie </li></ul><ul><li>Dustin / William </li></ul><ul><li>Victoria / McKenzie </li></ul><ul><li>Sebastien / Chevas </li></ul><ul><li>Shawndrea / Saman </li></ul><ul><li>Caroline/Sal </li></ul>
    51. 52. Groups <ul><li>Ekta/Celeste </li></ul><ul><li>Kate/Harper </li></ul><ul><li>Alex/Monica </li></ul><ul><li>Nick/Kati </li></ul><ul><li>David/Erica </li></ul><ul><li>Jeremy/Shanna </li></ul><ul><li>LeeAnn/Paige/Tommy </li></ul><ul><li>Cecelia/Derrick </li></ul><ul><li>Desiree/Kyle </li></ul>
    52. 53. Exercise <ul><li>6-way Kidney Transplant Involves 3 States </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>What “specifically” can they do to improve this story? </li></ul></ul><ul><ul><li>What visuals would have been better? </li></ul></ul><ul><ul><li>What audio would have been better? </li></ul></ul><ul><ul><li>What sidebars elements would you add if this were an online story? </li></ul></ul>
    53. 54. Campus Life 1
    54. 55. 2
    55. 56. 3
    56. 57. 4
    57. 58. 5
    58. 59. CU 1
    59. 60. 2
    60. 61. 3
    61. 62. 4
    62. 63. 5