Sempl 18: Jure Gostiša and Frederik Andersson

4. 140 MEUR turnover
1,200 employees
Operations in 9 countries

5. Summary of key trends in our markets.

7. What do we have to do?

8. 8

10. How are we going to do it?
10

11. 11
Cornerstones.
Relevance Data Analytics Results

12. Advertising value chain – The Ascent
12
- Segmenting broad decision maker
audience to more defined target
groups – Selective reach
- Content marketing campaigns to
drive segmented engagement.
- Leveraging marketing skills on top
to ensure higher delivery of leads.
- Flip the equation! We guarantee
the result and take on a strategic
consultancy role.

13. Climbing the value chain – Future ad model
13
Data
Segment Segment Segment Segment
Branding operations
- banner sales
Lead generation
operations
- Content & Digital
marketing
Own channels

14. Product strategy – Value chain
14

16. MOSS – aim for growth

17. SIOL OGLASI

21. HE
LOVES
US!!!

25. How big is our audience/customer base
FOR REAL

26. NIŠNI PORTALI
20 niche portals
22 newsletters
- 130 – 55.000 subscribers
- 27 – 63 % open rate (avg. 34%)

27. This is the 1st party data slide

28. 28

29. HVALA!
THANK YOU!
fredrik.andersson@bonnier.se
TW: @fredski_a
jure.gostisa@finance.si
TW: @gustlovina