Nielsen is a global marketing research company that monitors consumer purchasing behavior and media consumption habits. It collects data from over 250,000 households worldwide using handheld scanners and point-of-sale technology. Nielsen uses this data to provide analytics to clients on topics like marketing performance, advertising effectiveness, pricing strategies, retail and shopper behavior, brand and product management, and social media intelligence.
Nielsen is a global information and media company that provides marketing and media information services to clients in over 100 countries. It collects television audience measurement data, online intelligence, and analyzes consumer purchasing behavior. In 2011, Nielsen went public in an IPO that raised $1.6 billion. The company's mission is to provide clients with a complete understanding of global consumers and markets.
Anchor pricing and reference pricing are strategies used by online retailers to influence customers' perceptions of value. Anchor pricing involves setting a high initial "anchor" price to make subsequent discounted prices seem like a good deal. Reference pricing compares a product's price to competitors' or a previously advertised higher price to seem lower. Online retailers can use tiered pricing, display competitors' prices, or set artificially high reference prices followed by discounts to take advantage of these effects and guide customers toward desired purchase choices and prices.
The document discusses brand communications and integrated marketing communications (IMC). It notes that communication is key when consumers interact with a brand and must build the brand. IMC is introduced as a concept that evaluates various communication disciplines to provide consistency, clarity and maximum impact. IMC forces companies to consider how customers interact with the brand across thousands of touchpoints and improves the ability to reach customers with the right messages. An effective communication plan sets goals, considers alternative strategies, and aids in priority setting and evaluation.
Customizing the In-Store Experience to Meet Shopper PreferenceMichael La Kier
The document discusses customizing the in-store experience to meet shopper preferences. It covers understanding shoppers and their behaviors, such as trip missions and shopping pace, to inform store design and merchandising strategies. Placement of product categories and elements can be tailored to fulfill different roles in driving traffic, loyalty, and basket size based on a brand's promise. Understanding navigation patterns and trip missions helps determine optimal product placement to engage shoppers.
This is the summary of Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3rd ed.), chapter 8 (Developing a Brand Equity Measurement and Management System) by Keller, K. L. (2008, Prentice Hall.)
I designed this powerpoint for an HTM631 class (Strategic Marketing in Hospitality and Tourism) in spring 2009.
Drug market structure (Pharma in Indian Scenario)hemant vyas
This document provides an overview of the pharmaceutical industry in India. It discusses the growth and structure of the industry, both globally and within India. It notes that while India is a major producer of generic drugs, its research and development spending and capabilities remain relatively low. The industry in India is characterized by high profitability and concentration among the largest companies.
Brand positioning refers to differentiating a product or service from competitors by fitting it to a specific market segment based on benefits. An effective brand position is unique, credible, and sustainable in the consumer's mind. It clearly communicates the key benefit the brand provides. Developing a strong position requires relevance, clarity, distinctiveness, coherence, commitment, patience, and courage from management over time. Successful positioning strategies can target attributes like size, shape, price, quality, intended user demographic, or cultural symbols.
Finolex Cables Ltd is an Indian company that manufactures electrical and telecommunication wires. It started by making wires for the automobile industry and has since expanded its product range. The document discusses Finolex's business practices, clients, best practices, missing practices, and flawed practices. It also provides solutions to improve in areas like corporate governance, after sales service, product range, compensation, digital presence, advertising spend, and inaccurate claims.
Nielsen is a global information and media company that provides marketing and media information services to clients in over 100 countries. It collects television audience measurement data, online intelligence, and analyzes consumer purchasing behavior. In 2011, Nielsen went public in an IPO that raised $1.6 billion. The company's mission is to provide clients with a complete understanding of global consumers and markets.
Anchor pricing and reference pricing are strategies used by online retailers to influence customers' perceptions of value. Anchor pricing involves setting a high initial "anchor" price to make subsequent discounted prices seem like a good deal. Reference pricing compares a product's price to competitors' or a previously advertised higher price to seem lower. Online retailers can use tiered pricing, display competitors' prices, or set artificially high reference prices followed by discounts to take advantage of these effects and guide customers toward desired purchase choices and prices.
The document discusses brand communications and integrated marketing communications (IMC). It notes that communication is key when consumers interact with a brand and must build the brand. IMC is introduced as a concept that evaluates various communication disciplines to provide consistency, clarity and maximum impact. IMC forces companies to consider how customers interact with the brand across thousands of touchpoints and improves the ability to reach customers with the right messages. An effective communication plan sets goals, considers alternative strategies, and aids in priority setting and evaluation.
Customizing the In-Store Experience to Meet Shopper PreferenceMichael La Kier
The document discusses customizing the in-store experience to meet shopper preferences. It covers understanding shoppers and their behaviors, such as trip missions and shopping pace, to inform store design and merchandising strategies. Placement of product categories and elements can be tailored to fulfill different roles in driving traffic, loyalty, and basket size based on a brand's promise. Understanding navigation patterns and trip missions helps determine optimal product placement to engage shoppers.
This is the summary of Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3rd ed.), chapter 8 (Developing a Brand Equity Measurement and Management System) by Keller, K. L. (2008, Prentice Hall.)
I designed this powerpoint for an HTM631 class (Strategic Marketing in Hospitality and Tourism) in spring 2009.
Drug market structure (Pharma in Indian Scenario)hemant vyas
This document provides an overview of the pharmaceutical industry in India. It discusses the growth and structure of the industry, both globally and within India. It notes that while India is a major producer of generic drugs, its research and development spending and capabilities remain relatively low. The industry in India is characterized by high profitability and concentration among the largest companies.
Brand positioning refers to differentiating a product or service from competitors by fitting it to a specific market segment based on benefits. An effective brand position is unique, credible, and sustainable in the consumer's mind. It clearly communicates the key benefit the brand provides. Developing a strong position requires relevance, clarity, distinctiveness, coherence, commitment, patience, and courage from management over time. Successful positioning strategies can target attributes like size, shape, price, quality, intended user demographic, or cultural symbols.
Finolex Cables Ltd is an Indian company that manufactures electrical and telecommunication wires. It started by making wires for the automobile industry and has since expanded its product range. The document discusses Finolex's business practices, clients, best practices, missing practices, and flawed practices. It also provides solutions to improve in areas like corporate governance, after sales service, product range, compensation, digital presence, advertising spend, and inaccurate claims.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
IKEA was founded in 1943 in Sweden and initially sold basic household goods at discount prices. It now has over 300 stores in 35+ countries and employs over 130,000 people. The IKEA concept focuses on offering well-designed, functional home furnishings at very low prices so they are affordable to as many people as possible. Visitors to IKEA stores are encouraged to explore realistic room settings to see and test products. Customers then assemble products themselves, keeping costs and prices low. Entering the Indian market, IKEA will face opportunities such as a large middle class but also challenges like low-price competition, infrastructure issues, and cultural differences from its home market in Sweden.
This document discusses integrating marketing communications to build brand equity. It describes the new media environment, challenges in designing brand-building communications, and an information processing model of communications. The role of multiple communications options is outlined, including advertising, promotion, interactive marketing, events, mobile marketing, and brand amplifiers. Criteria for developing an integrated marketing communication program are provided.
The document discusses customer-based brand equity (CBBE) and its key components. It outlines an associative network memory model for how brand knowledge is formed in the mind. It then describes the dimensions that make up CBBE, including brand salience, performance, imagery, judgments, and feelings. It presents a CBBE pyramid model showing the relationships between these dimensions and how they contribute to brand resonance.
Nokia was once the largest mobile phone maker but has since lost significant market share. The document analyzes Nokia's marketing mix strategy known as the 4Ps - Product, Price, Place, and Promotion. It describes Nokia's product lineups including smartphones, feature phones, and services. It notes that prices vary widely to target all socioeconomic groups. Nokia relies on distributors to place its products and promotes using television, print media, posters, the internet, and event sponsorships. The goal is to regain leadership in the smartphone market by focusing on high quality products.
This document discusses different types of brands, including product brands, service brands, and other categories such as e-brands, media brands, nation brands, and organization brands. It provides characteristics and examples for each brand type. The key differences between brands relate to factors such as how the product/service is purchased and used, the frequency of purchase, the amount of research involved, and the ability to customize. All brands aim to enhance perceived value. Global brands in particular must think globally but act locally to be successful.
Nielsen was hired to analyze why Pantene's market share fell from 22.5% to 20% when Garnier was launched. Nielsen used various methods like category typology, brand equity modeling, perceptual mapping, and analysis of purchase triggers. They found that while Pantene had strong brand equity and emotive loyalty, Garnier was seen as younger and more fashionable. Many Pantene customers were on "autopilot" while Garnier attracted more through packaging and promotions. Nielsen recommended that Pantene offer more promotions to trigger customers to switch brands, change to an opaque bottle that stands up, and offer more competitive pricing.
Facebook uses several brand elements like logos, slogans, and the "Like" button to identify and differentiate its brand. These elements are memorable, meaningful, protectable, and adaptable. Facebook's marketing mix utilizes the 7 P's of marketing - product, place, promotion, price, people, process, and physical evidence. Through innovative products, partnerships with organizations, and a free basic service, Facebook has created a strong brand and dependency amongst its large user base.
While different people will have different approaches to developing and managing brands, we believe there are some fundamental constructs and truths about brand strategy that need to be considered in any brand strategy process. We\'ve developed a short presentation on some of the fundamentals of brand strategy.
This document provides a PESTLE (Political, Economic, Social, Technological, Legal, Environmental) analysis of Apple Inc. Politically, Apple benefits from stable conditions in the US but faces risks from tensions with China where much of its manufacturing occurs. Economically, Apple relies on low Chinese manufacturing and labor costs but faces risks if those costs rise. Socially, Apple is generally well-regarded but faces challenges penetrating some markets. Technologically, Apple must defend its intellectual property from copying and faces competition from low-cost alternatives. Legally, Apple faces challenges regarding user privacy and regulatory issues. Environmentally, reducing battery waste and meeting emissions standards in China pose risks to costs. Overall, the analysis examines external factors influencing
MOTIVATION FACTORS OR REASONS FOR ENTERING IN INTERNATIONAL MARKETMBAnetbook.co.in
There are numerous reasons why to proceed internationally, however the objective of every company for going international is to expend its business, searching new market and expend its customer base. There are several reasons listing below for entering in international market:
The document discusses key tools for a brand equity management system:
1) A brand equity charter formally defines the company's view of brand equity and provides guidelines for marketing managers.
2) A brand equity report measures brand equity through tracking studies.
3) Brand equity responsibilities outline how marketing programs should develop brands through tactics like ad criteria and trademark usage.
The document provides a brief history of Apple Inc., describing how Steve Jobs and Steve Wozniak started the company in 1976 after Wozniak designed the Apple I computer. It then discusses the success of the Apple II in 1977 and the increased sales from the introduction of the Apple Disk II floppy drive in early 1978. Finally, it notes that as the company grew larger in the 1980s with the Apple III, it began hiring more experienced managers and investors who helped transform Apple into a "real company".
There are several methods discussed for measuring brand equity:
1. Outcome-based approaches that measure outcomes like customer recommendations or price premiums customers are willing to pay.
2. Utility-based approaches that measure the scale and nature of utility the brand delivers to customers.
3. Brand Dynamics measures presence, relevance, performance, advantage, and bond.
4. Keller's CBBE model measures brand salience, performance/imagery, judgments/feelings, and resonance.
5. Equity Builder measures healthy brands' resistance to competitors and responsiveness to own marketing.
The document discusses how various factors in the PESTEL analysis impact the pharmaceutical industry in India. It outlines how the political, economic, sociological, technological, ecological, and legal environments can positively or negatively influence the industry. A stable government, growing economy, educated society, advancing technology, balanced environment, and supportive laws create opportunities for pharmaceutical companies to develop and thrive.
Presentation on digital marketing strategy - furniture startupAtin Rastogi
The marketing strategy layout document outlines the key steps for a startup furniture company to develop an effective marketing plan. These include setting goals and metrics, identifying the target audience through research, educating users with relevant content, designing a responsive website and landing pages, getting found online through search engines and social media, nurturing leads through personalized outreach, and closing sales through collaboration between marketing and sales teams. Competitor research is also emphasized to understand strengths, weaknesses, and opportunities to differentiate in the market.
Chapter 8 (developing a brand equity measurement and management system)Jawad Chaudhry
This document discusses developing a brand equity measurement and management system. It outlines the brand value chain framework which takes a broader perspective than just brand awareness, association, attitude, attachment and activity. The framework examines how marketing investments can create customer mindset changes, lead to market performance impacts, and ultimately shareholder value. It also discusses factors like program quality, marketplace conditions, and investor sentiment that can multiply this value creation at each stage. The document advocates designing brand tracking studies to routinely measure specific issues for a brand over time to provide descriptive and diagnostic information.
Nielsen is a global leader in measurement and information that has a presence in over 100 countries. It provides clients with an understanding of consumer behavior related to what people watch and buy. Nielsen generates most of its revenue from measuring media viewership and consumer purchasing. It faces competition from other companies that also provide measurement and consulting services.
The document discusses how Nielsen's Books & Consumers Survey can help book marketers better target specific audiences. It analyzes the typical consumers of books by Gillian Flynn, John Green, and The Fast Diet non-fiction book to determine their demographics, purchasing habits, media usage, and preferred discovery methods. The goal is to help marketers direct their budgets more effectively by understanding these key buyer profiles.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
IKEA was founded in 1943 in Sweden and initially sold basic household goods at discount prices. It now has over 300 stores in 35+ countries and employs over 130,000 people. The IKEA concept focuses on offering well-designed, functional home furnishings at very low prices so they are affordable to as many people as possible. Visitors to IKEA stores are encouraged to explore realistic room settings to see and test products. Customers then assemble products themselves, keeping costs and prices low. Entering the Indian market, IKEA will face opportunities such as a large middle class but also challenges like low-price competition, infrastructure issues, and cultural differences from its home market in Sweden.
This document discusses integrating marketing communications to build brand equity. It describes the new media environment, challenges in designing brand-building communications, and an information processing model of communications. The role of multiple communications options is outlined, including advertising, promotion, interactive marketing, events, mobile marketing, and brand amplifiers. Criteria for developing an integrated marketing communication program are provided.
The document discusses customer-based brand equity (CBBE) and its key components. It outlines an associative network memory model for how brand knowledge is formed in the mind. It then describes the dimensions that make up CBBE, including brand salience, performance, imagery, judgments, and feelings. It presents a CBBE pyramid model showing the relationships between these dimensions and how they contribute to brand resonance.
Nokia was once the largest mobile phone maker but has since lost significant market share. The document analyzes Nokia's marketing mix strategy known as the 4Ps - Product, Price, Place, and Promotion. It describes Nokia's product lineups including smartphones, feature phones, and services. It notes that prices vary widely to target all socioeconomic groups. Nokia relies on distributors to place its products and promotes using television, print media, posters, the internet, and event sponsorships. The goal is to regain leadership in the smartphone market by focusing on high quality products.
This document discusses different types of brands, including product brands, service brands, and other categories such as e-brands, media brands, nation brands, and organization brands. It provides characteristics and examples for each brand type. The key differences between brands relate to factors such as how the product/service is purchased and used, the frequency of purchase, the amount of research involved, and the ability to customize. All brands aim to enhance perceived value. Global brands in particular must think globally but act locally to be successful.
Nielsen was hired to analyze why Pantene's market share fell from 22.5% to 20% when Garnier was launched. Nielsen used various methods like category typology, brand equity modeling, perceptual mapping, and analysis of purchase triggers. They found that while Pantene had strong brand equity and emotive loyalty, Garnier was seen as younger and more fashionable. Many Pantene customers were on "autopilot" while Garnier attracted more through packaging and promotions. Nielsen recommended that Pantene offer more promotions to trigger customers to switch brands, change to an opaque bottle that stands up, and offer more competitive pricing.
Facebook uses several brand elements like logos, slogans, and the "Like" button to identify and differentiate its brand. These elements are memorable, meaningful, protectable, and adaptable. Facebook's marketing mix utilizes the 7 P's of marketing - product, place, promotion, price, people, process, and physical evidence. Through innovative products, partnerships with organizations, and a free basic service, Facebook has created a strong brand and dependency amongst its large user base.
While different people will have different approaches to developing and managing brands, we believe there are some fundamental constructs and truths about brand strategy that need to be considered in any brand strategy process. We\'ve developed a short presentation on some of the fundamentals of brand strategy.
This document provides a PESTLE (Political, Economic, Social, Technological, Legal, Environmental) analysis of Apple Inc. Politically, Apple benefits from stable conditions in the US but faces risks from tensions with China where much of its manufacturing occurs. Economically, Apple relies on low Chinese manufacturing and labor costs but faces risks if those costs rise. Socially, Apple is generally well-regarded but faces challenges penetrating some markets. Technologically, Apple must defend its intellectual property from copying and faces competition from low-cost alternatives. Legally, Apple faces challenges regarding user privacy and regulatory issues. Environmentally, reducing battery waste and meeting emissions standards in China pose risks to costs. Overall, the analysis examines external factors influencing
MOTIVATION FACTORS OR REASONS FOR ENTERING IN INTERNATIONAL MARKETMBAnetbook.co.in
There are numerous reasons why to proceed internationally, however the objective of every company for going international is to expend its business, searching new market and expend its customer base. There are several reasons listing below for entering in international market:
The document discusses key tools for a brand equity management system:
1) A brand equity charter formally defines the company's view of brand equity and provides guidelines for marketing managers.
2) A brand equity report measures brand equity through tracking studies.
3) Brand equity responsibilities outline how marketing programs should develop brands through tactics like ad criteria and trademark usage.
The document provides a brief history of Apple Inc., describing how Steve Jobs and Steve Wozniak started the company in 1976 after Wozniak designed the Apple I computer. It then discusses the success of the Apple II in 1977 and the increased sales from the introduction of the Apple Disk II floppy drive in early 1978. Finally, it notes that as the company grew larger in the 1980s with the Apple III, it began hiring more experienced managers and investors who helped transform Apple into a "real company".
There are several methods discussed for measuring brand equity:
1. Outcome-based approaches that measure outcomes like customer recommendations or price premiums customers are willing to pay.
2. Utility-based approaches that measure the scale and nature of utility the brand delivers to customers.
3. Brand Dynamics measures presence, relevance, performance, advantage, and bond.
4. Keller's CBBE model measures brand salience, performance/imagery, judgments/feelings, and resonance.
5. Equity Builder measures healthy brands' resistance to competitors and responsiveness to own marketing.
The document discusses how various factors in the PESTEL analysis impact the pharmaceutical industry in India. It outlines how the political, economic, sociological, technological, ecological, and legal environments can positively or negatively influence the industry. A stable government, growing economy, educated society, advancing technology, balanced environment, and supportive laws create opportunities for pharmaceutical companies to develop and thrive.
Presentation on digital marketing strategy - furniture startupAtin Rastogi
The marketing strategy layout document outlines the key steps for a startup furniture company to develop an effective marketing plan. These include setting goals and metrics, identifying the target audience through research, educating users with relevant content, designing a responsive website and landing pages, getting found online through search engines and social media, nurturing leads through personalized outreach, and closing sales through collaboration between marketing and sales teams. Competitor research is also emphasized to understand strengths, weaknesses, and opportunities to differentiate in the market.
Chapter 8 (developing a brand equity measurement and management system)Jawad Chaudhry
This document discusses developing a brand equity measurement and management system. It outlines the brand value chain framework which takes a broader perspective than just brand awareness, association, attitude, attachment and activity. The framework examines how marketing investments can create customer mindset changes, lead to market performance impacts, and ultimately shareholder value. It also discusses factors like program quality, marketplace conditions, and investor sentiment that can multiply this value creation at each stage. The document advocates designing brand tracking studies to routinely measure specific issues for a brand over time to provide descriptive and diagnostic information.
Nielsen is a global leader in measurement and information that has a presence in over 100 countries. It provides clients with an understanding of consumer behavior related to what people watch and buy. Nielsen generates most of its revenue from measuring media viewership and consumer purchasing. It faces competition from other companies that also provide measurement and consulting services.
The document discusses how Nielsen's Books & Consumers Survey can help book marketers better target specific audiences. It analyzes the typical consumers of books by Gillian Flynn, John Green, and The Fast Diet non-fiction book to determine their demographics, purchasing habits, media usage, and preferred discovery methods. The goal is to help marketers direct their budgets more effectively by understanding these key buyer profiles.
The Nielsen Company is the world's leading provider of marketing information and audience measurement services. It has over 34,000 employees operating in over 100 countries. Nielsen measures consumer behavior, markets and media to provide clients with strategic insights. It collects and analyzes data on television audiences, online activity, consumer purchases and business media to advise clients on sales and marketing.
ACNielsen is a global marketing research firm founded in 1923 in Chicago. It operates in over 100 countries and provides reliable market information to help companies evaluate the impact of their marketing programs. ACNielsen is best known for creating the Nielsen Ratings which measure television, radio, and newspaper audiences. It also operates consumer panel programs to track purchasing patterns. In 2001, ACNielsen was acquired by VNU and is now part of The Nielsen Company.
Nielsen Ratings measures television viewership by collecting data from a panel of households to determine ratings. It is important for television networks to understand viewership for programming and advertising. While Nielsen remains the industry standard, new technologies like mobile devices, streaming, and retail sales data provide alternative ways to measure audiences that may complement Nielsen in the future.
This document provides an overview and agenda for a Nielsen presentation. It discusses Nielsen's measurement methodology updates, including changes to HUT/PUT definitions to include all time-shifted viewing, the expansion of hybrid measurement using code readers and current Nielsen panels, and new markets for hybrid measurement. It also covers Nielsen's television, cross-platform, and online digital measurement products and emerging areas like over-the-top video and social media integration.
This document discusses branding from a perspective but provides no additional information. It contains only a title stating "BRANDING – A PERSPECTIVE!" and contact information for the author without any body text explaining the intended perspective on branding.
Global trust in advertising report, Nielsen 2013IAB México
The document summarizes the results of Nielsen's 2013 Global Survey of Trust in Advertising. Some key findings:
- Recommendations from friends and family remain the most trusted form of advertising at 84%. Owned media such as branded websites is the second most trusted at 69%.
- Trust in online and mobile advertising is increasing, with growth in trust for banners ads, online video, social media ads and mobile ads.
- Latin America reports the highest levels of trust and willingness to take action across most advertising formats.
- Humorous ads resonate most globally at 47% while real-life situations resonate more in Latin America and Asia-Pacific at 57%.
ACNielsen is a global market research firm that collects retail sales data from store scanners and audits in about 100 countries. It provides clients information on market share, pricing, promotions, and brand loyalty based on data from over 300,000 households in more than 25 countries. ACNielsen offers custom research services and software to help clients analyze and use the sales data. It has over 21,000 employees and annual sales of $679.5 million.
The document analyzes consumer attitudes and purchasing trends related to e-books based on surveys conducted by the Book Industry Study Group. It finds that the percentage of book buyers purchasing e-books has grown significantly in recent years, reaching 17% in 2011, with certain genres like science fiction and Christian fiction seeing even higher e-book adoption rates. However, growth in e-book purchasing slowed in 2011. Heavy book buyers, referred to as "power buyers", demonstrate loyalty to both print and e-books, but e-books now account for over half of their book spending. Barriers to e-book adoption include not owning an e-reading device and preferences for print formats. The report considers various scenarios for how e-book
This document summarizes the results of a market research study about children's book consumers in the digital age. Some key findings include:
1) Children have significant influence over book purchases, with local influencers like parents, teachers and librarians being more effective than outside influencers.
2) While ebooks are growing, most children's book purchases are still made in physical bookstores and libraries.
3) Parents and children both engage with a variety of digital technologies but reading books, both print and ebooks, remains important especially for young children.
4) Factors like reading level, illustrations and recommendations strongly influence children's book purchasing decisions.
The document discusses using Nielsen survey data to analyze the typical consumers of books by various authors in order to better target marketing campaigns. It provides details on the consumers who buy books by James Patterson, John Green, and Todd Burpo based on demographics, media usage, purchasing behaviors, and discovery methods. The goal is to help marketers understand these audiences and how to effectively promote books to them.
DOLLARS, EUROS, YEN AND TRUST: VALUABLE CURRENCIES IN THE SHARE ECONOMY: Trust is the cornerstone of any successful relationship, be it personal or professional. But what happens when the lines between public and private get blurred in a sharing economy? Trust transitions from expected to essential.
Get more here: http://goo.gl/3GUwbK
Promotion Analytics - Module 2: Model and EstimationMinha Hwang
This document provides an overview of promotion analytics using scanner data. It discusses estimating baseline and incremental sales from promotions through econometric modeling. Key aspects covered include model specification, interpretation of coefficients, and limitations. The modeling approach involves log-transforming a multiplicative sales model to make it linear and estimating it using ordinary least squares regression. Baseline sales are estimated by turning off promotions, and incremental sales are calculated as the difference between actual and baseline sales.
Ron Rhodes is completing an internship at B&B Contractors and Developers in Youngstown, Ohio, where he works under project manager Paul Mirage on various tasks like take-offs, schedules, phone calls, and attending job site meetings. Through this internship, Rhodes hopes to gain experience in the construction field and improve his communication skills by interacting with industry professionals, which he has done by running project meetings and calling subcontractors. To fulfill his 400-hour internship requirement, Rhodes worked last summer and is continuing this summer, with plans to finish on July 26th, 2013 after completing the remaining hours.
Analyzing the impact of sales promotionAtanas Luizov
This document analyzes the impact of sales promotions. It discusses the importance of evaluating sales promotion effects but notes that managers often do not have the time, skills or data to properly measure these effects. It then provides empirical generalizations about how various types of sales promotions impact sales. It defines key concepts like baseline sales and incremental sales. It also outlines various effects that can result from sales promotions and discusses approaches for analyzing promotion impact, including time series analysis and regression analysis.
Nielsen Advertising Effectiveness Understanding The Value Of A Social Media I...Julie Benlolo
1) A study by Nielsen and Facebook analyzed the effectiveness of different types of impressions on Facebook, including paid impressions, paid impressions with social context, and organic impressions.
2) The study found that while organic impressions were highly effective at increasing brand recall, awareness, and purchase intent, their reach was limited since they depend on user engagement with ads.
3) Paid impressions with social context, like displaying the names of a user's friends who "liked" a brand, were also very effective and achieved greater reach than organic impressions alone. The optimal strategy combines paid, social, and organic impressions.
The document discusses the results of Nielsen's 2013 Global Survey of Trust in Advertising, which polled over 29,000 people across 58 countries about their trust in various forms of paid, earned, and owned advertising. It finds that recommendations from friends and family remain the most trusted form of advertising, followed by owned advertising on branded websites. While trust in traditional media like television, magazines, and newspapers remains strong, trust in online and mobile advertising is growing significantly. Regions with the highest levels of trust in advertising are also most likely to take action based on ads.
2020 Foresight and Strategic Guidance for Retail InnovationAnup Deshmukh
RPL provided strategic guidance and market research to a large US specialty retail chain facing challenges from declining spending, changing consumer trends, and increased competition. Through discovery research, opportunity assessment, and impact planning, RPL helped the client strengthen its strategy, target market, and brand positioning. This included developing a new strategic direction, segmentation analysis, and media plan to reach target consumers. The outcome empowered the client to drive innovative changes to optimize the customer experience both in-store and digitally, shaping its strategy for the next year and beyond.
Value Direct has emerged as the foremost lead generation and targeted marketing agency in India over the past 6 years. They have generated over 1 million leads, 1 billion SMS communications, and 25 million emails for their clients. Their team comprises key account managers, software engineers, research analysts, campaign managers, and support staff. They have helped over 100 companies acquire thousands of new customers across many industries such as retail, education, banking, and more through innovative lead generation and targeted marketing models.
Sherri Sklar Strategies provides expertise in growing revenue through optimizing all aspects of an organization that contribute to revenue generation. They have extensive knowledge of sales, marketing, and business development. Their strategies focus on opening new profitable demand sources, creating a customer-centric sales culture, and tapping into new revenue sources across an organization. Their services cover various areas including analysis and strategy, marketing innovation, sales enablement, lead generation, and social selling. They help companies analyze their revenue-generating operations, develop metrics-driven strategies, and create high-performance sales environments.
In the era of the technologically
driven marketing ecosystem, every
customer engagement is an
opportunity to deliver an enhancing
experience and drive value. Knowing
our customer’s need, what they value
and their spending habits are critical
for successful marketing. Imagine the
effectiveness of your marketing
activities, if you could understand
your customers better. Marketing
analytics offers a unique opportunity
to do so by delivering compelling,
personalized experiences that drives
higher customer satisfaction and
better yield.
Exis Insights: A Market Research ConsultancyBrian Oji
Exis is a market research consultancy. We provide brands and business managers with accurate data on key market realities that facilitates the formation of effective business growth strategies.
We deliver insight on customer preferences in various geographical areas. We also measure the effectiveness of your marketing campaigns, your brand value; brand perception and your actual differentiation strategy from the perspective of your customers.
This document outlines a hotel sales plan with the following key elements:
Increase the rate of revenue growth each year through greater marketing effectiveness. Set the revenue growth target higher each year, such as from 5% to 8%. Expand the market share by growing in size each year. Enter new markets through additional distribution channels like a company website. Increase sales from existing customers by maintaining a positive brand image and excellent customer service.
Loyalytics is a boutique analytics consulting company helping businesses improve their customer loyalty across industries through the use of data and analytics. We help businesses convert data into an enterprise asset and leverage it to shape their customer strategy. Our mission is to be the “Voice of customers” for all our business partners.
Our capabilities span across the entire gamut of Analytics service offerings from Enterprise BI solutions for tracking and monitoring KPI’s to advanced data science solutions like Price optimization, Customer segmentations etc. Our Solutions can be clubbed into the following 5 verticals:
• Business Dashboards
• Customer Analytics
• Digital Analytics
• Merchandising Analytics
• Market Research
Our engagement model is very flexible and can be customized to the specific needs of the organization. From pure consulting assignment (Analytics Maturity assessment for business) to E2E deployment of specific analytics solutions, we do it all. For more information regarding our solutions/offerings please visit our website at www.loyalytics.in
TargetOne is a customer analytics solution that allows companies to personalize interactions and campaigns for individual customers. It uses customer data on demographics, behavior and purchase history to predict customer intent and create targeted promotions. TargetOne enables segmentation of customers into micro-groups and sending personalized offers through preferred channels, such as email, mobile apps or social media, at optimal times. This increases customer spending and loyalty through more relevant promotions.
Sherri Sklar Strategies provides expertise in growing revenue through optimizing sales, marketing, and business development. They have extensive knowledge and experience developing strategies to open new revenue sources, create customer-centric sales cultures, and tap into revenue from all parts of an organization. Their expertise is focused on game-changing strategies that can disrupt markets and help companies outpace competitors.
The document discusses retail marketing strategies and success factors. It covers determining competitors, positioning, promotion, developing a marketing plan through market research, setting goals and strategies. Key aspects are product, price, place, promotion. The document recommends specializing in one of five areas: being the cheapest, having the biggest assortment, being the most fashionable, having the most solution-oriented service, or having the fastest service. Retailers must ensure their entire company focuses on their chosen area of specialization.
Advertising Class Baruch College Week 6 PresebntationEthan Chazin MBA
1) Account planning and research involves understanding the target industry, market, consumers, and competitors intimately.
2) Research is needed to identify consumer needs and preferences in order to develop effective advertising strategies and messages. This includes understanding how consumers feel about products, brands, and competitors.
3) Effective advertising research considers the product concept, target audience, potential media alternatives, and testing various message elements to determine what will be most appealing and persuasive. Both qualitative and quantitative research methods are used.
Savage Consulting is a boutique consulting firm that specializes in retail, tourism, and consumer markets. They help clients understand customer behaviors in order to improve business strategies, commercial operations, and the customer experience. Savage Consulting provides services such as developing retail and operational strategies, enhancing the in-store customer experience, improving business performance metrics, and assessing and improving business models. Their goal is to increase client profits and provide actionable strategies and support for implementation.
Acting on a global basis to help our clients deliver winning marketing strategies through rigorous analytics, in-depth understanding and powerful insights. Making a difference - together.
With customers facing greater choice than ever before, pricing is a vital lever in the struggle for market share, stronger revenues and greater penetration. From optimising the price of a new product, to assessing your value proposition in the market, our research provides the foundation for commercial success.
This document provides an overview of an agency called XXL that offers customer relationship marketing (CRM) services. It describes XXL's areas of expertise which include strategic consulting, database marketing, creative and communications services, and digital media services. It also outlines their approach to CRM, which involves developing a 360-degree view of customers, generating insights from data, targeting customers personalized messaging, measuring marketing performance, and optimizing efforts. The agency aims to help clients enhance customer value, return on marketing investment, and media effectiveness through an integrated, customer-centric approach.
Marketing Plan Of Energypac Engineering Limitedsample_m2000
This document provides a strategic marketing plan for a company called Energypac Engineering Limited. It includes sections on objectives, target markets, SWOT analysis, messaging, promotional strategies, sales plans, effectiveness evaluations, and more. The plan outlines strategies for the upcoming year including focusing on ideal customers, defining personal value propositions, and turning clients into a sales force.
The document compares the positioning strategies of Micromax and Nokia across different market segments. Micromax targets younger urban audiences with affordable yet stylish phones, while Nokia focuses on rural customers with durable phones featuring long battery life and loud speakers. In the middle segment, Micromax emphasizes dual reception and intelligent features, whereas Nokia offers specific music and keyboard phone models. For high-end users, Micromax positions itself as an "I can afford this" brand using Android, while Nokia divides this segment between its N-series for youth and E-series for business customers.
The document outlines an IMC presentation assignment for students to analyze communication strategies of competing brands. It divides students into 5 groups and tasks each group to: 1) observe advertisements of 2 competing brands in their assigned category, 2) identify the target audience, brand positioning, and main message of each, and 3) analyze elements that make people like or dislike the communication. Students are to prepare a presentation on their findings for September 20, 2011. The document also lists brand categories and group members.
The document describes a new health food product called Nut'Chok, which is a toffee made from almonds, cashews, cocoa beans, honey, cinnamon, salt, butter, and grapefruit seed extract. It provides benefits like energy, dental health, brain development, and gum/teeth health. The target customers are health conscious individuals. Potential competitors include sweets, gifts, chocolates and regular toffees. Nut'Chok positions itself as a premium toffee made with natural and healthy ingredients without chemicals. It will be promoted at gyms, yoga studios, and distributed in 100g to 1kg packaging. The brand may be extended to biscuits, drinks, jelly, and bars,
The Brand Resonance Pyramid model views brand building as a step-by-step process moving from awareness to resonance, requiring brands to progress through levels of salience, performance, imagery, judgments, and feelings. Secondary brand associations can help build equity by linking a brand to other established entities through relationships with companies, countries, distribution channels, co-branding, ingredients, licensing, endorsements, events, and third-party resources. Leveraging secondary associations is particularly helpful for introducing new products or services by allowing consumers to infer value from other informational sources.
This document outlines an exercise for 5 groups to develop brand strategies for various products. The groups are assigned the following products: [1] a toffee made of natural ingredients, [2] a smoke-free cigarette, [3] a mobile beauty parlour, [4] a business school for women, and [5] a washing machine with a built-in music player. For each product, the groups must identify the target customer, competition, develop a name/logo/slogan, justify the brand elements, state the brand promise, suggest extensions, and propose marketing activities. The deadline for submissions is September 2nd and presentations will be held on September 6th.
The document discusses product pricing strategies used by Bharti Airtel. It outlines Bharti Airtel's background and size. It then describes six pricing strategies used in Airtel's product mix: product-line pricing, optional-feature pricing, captive-product pricing, two-part pricing, by-product pricing, and product-bundling pricing. Each strategy is explained with examples from Airtel's mobile phone plans and add-on features.
New microsoft office power point presentationYogesh Garg
The document summarizes a large marketing research company. It has its headquarters in New York and operates in over 100 countries, employing 32,000 people. It tracks retail chains, online users, and has 500,000 panelists worldwide. It measures marketing information, TV ratings, online intelligence, and consumer behavior. It provides services in areas like growth strategies, advertising effectiveness, marketing performance, brand management, pricing, cross-platform behavior analysis, and serves industries like media, CPG, retail, telecom, travel and sports. It uses technologies like people meters, book/music/video scans, and neurometrics to gather insights.
The document summarizes research on the traditional sweets market in India and consumers' potential receptiveness to Amul entering the market. Key findings include: 1) Most consumers purchase sweets 1-2 times per month and spend around Rs. 410 per kg, usually for family consumption or gifting; 2) Health consciousness and quality issues are reducing consumption while availability and variety are increasing it; 3) Consumers believe Amul's entry could improve quality, packaging, and hygiene. Nearly all respondents were aware of Amul and most trust the brand, with 81% willing to purchase Amul sweets.
Research Methodology, Questionnaire(Beta version)Yogesh Garg
This document contains a survey about personal details, sweet eating habits, and opinions on traditional sweet brands. Questions include frequency of eating sweets, who purchases sweets in the home, how much is usually spent, and ratings of various sweet brands on quality, packaging, and customer experience. The respondent is also asked to rate Amul as a player in the traditional sweet market and their experiences with Amul products.
This document summarizes research on entering the traditional Indian sweets market. It discusses the large size of the traditional sweets market in India and lack of organized players. The feasibility of Amul, an established dairy brand, entering this market is examined. Research objectives are outlined to understand consumer perceptions and willingness to purchase Amul sweets. Both qualitative and quantitative research methods are proposed, including interviews, focus groups and a questionnaire distributed to various age groups to get feedback and insights.
The document discusses the viral marketing campaign for the Mahindra XUV 500 SUV launched in India in 2012. It describes the teaser ad that portrayed the vehicle as being "inspired by cheetahs" but says the actual launch campaign, featuring a man escaping cannibal women in the jungle with help from the XUV 500, was one of the worst ads in recent times. It had no coherent message or connection to the original cheetah theme. While the product may still sell well, the brand missed an opportunity to build its image through clever advertising.
The document summarizes The Hire, a series of 8 short films produced by BMW between 2001-2002. Each film was directed by a notable director and starred Clive Owen as "The Driver" who is hired for various driving jobs. Though the plots vary, Owen's character remains constant. The films received positive reviews and boosted BMW sales. A second season and comic book adaptation were later produced before the series ended in 2005. The films helped change branded content strategies.
Cadbury-Kraft's integration in India has faced challenges as the cultures clash. Cadbury managers find the new parent company Kraft to be officious and overbearing, with decisions now taking longer due to additional layers of approval. Several senior Cadbury executives have resigned citing cultural differences. Meanwhile, Kraft has invested disproportionately in promoting its own brands like Oreo and Tang in India over Cadbury brands. Oreo has been successful in India, gaining a 6% market share within six months of its launch by leveraging Cadbury's distribution network and using aggressive pricing and marketing strategies. However, this has come at the expense of Cadbury's existing brands and some managers feel Kraft does not understand the Indian confection
The document recommends that Harrington Collection enter the active wear segment under their "Better" product classification in the Vigor division for several reasons. Active wear is estimated to provide double the profit margin of other segments. The break-even point will be reached in the third quarter of the first year, before the estimated sales target. And launching active wear in the existing Vigor division requires no new investment, as the company's revenues and profits have been decreasing.
BMW launched "The Hire" viral marketing campaign in 2001-2002 featuring short films starring Clive Owen promoting BMW cars. It was one of the earliest internet marketing attempts and consisted of 8 films directed by top directors. Season 1 focused on serious themes while Season 2 emphasized flash and fun using only the BMW Z4. The campaign was a major success, receiving over 100 million views and significantly increasing BMW's 2002 sales and dealer traffic.
HRM Term project,Recruitment in bpo & retailYogesh Garg
The document discusses recruitment strategies for a BPO/KPO firm and a retail pharmacy chain. For the BPO firm, the strategy is to first hire internally through employee referrals and then advertise on job portals and partner with English training institutes. Team leaders will be promoted from existing Tele Caller Executives. For the pharmacy chain, the strategy is to hire pharmacists through employee referrals, partner with medical institutes, and advertise on medical journals, magazines, and job portals. Both companies construct recruitment yield pyramids to outline their sourcing and hiring processes.
HRM Term project, Manufacturing industryYogesh Garg
The document discusses trends in the Indian market and their effects on human resource management. It analyzes changes in the economic, demographic, socio-cultural, employment, and legal environments in India. Some key effects mentioned include the rise of wage and salary levels due to globalization, an increased younger and more educated workforce, more nuclear family structures, and increased outsourcing of recruitment and selection processes over time due to technological changes.
HRM Term project #2 Recruitment in bpo & retail Yogesh Garg
The document provides an overview of the pharmaceutical retail industry in India, noting that while most retail is still unorganized, organized retail is growing significantly and pharmacy chains are consolidating. It discusses the size and growth of the pharmaceutical retail market. Specifically, it outlines that Guardian Lifecare is a major pharmacy chain operating in India alongside a few other large chains, with the market having consolidated significantly from over 20 chains 5 years ago.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
1. Nielsen is a global marketing and advertising research company headquartered in Lower Manhattan, New
York City.[1] Nielsen is active in over 100 countries, and employs some 32,000 people worldwide. Total
revenues amounted to $5.1 billion in 2010.
Tools: We monitor shopper behavior for more than 250,000 households in 25 countries through our
industry-leading consumer panel. (Home scan(demographic profile) & spectra)
Shopper data is collected via handheld scanners which transmit data directly to us. This data can be used
to identify key shopper behavior across stores, TV, online and social media outlets.
Our point-of-sale (POS) technology for our retail measurement services captures sales and price data from
virtually every major retail chain. For others, we use the industry’s leading sample-based methodology.
Where electronic data is not available, we use detailed field audits.
Kind of Research they do:
1. Marketing Performance:
Research:
Monitor and analyse
consumer purchase behavior,
demographic profiles,
attitudes & usage information and
estimate the sales potential of new product initiatives prior to market entry.
evaluations of the impact of media on actual behavior
provides companies with marketing research demographic data, marketing software and market
segmentation services
Marketing Performance
To succeed in today's market, companies must start with a focus on demand. By first determining
what current, latent and emerging demand exists, companies can then align their supply to best
meet true customer needs. Rather than being forced to compete on price, they can beat the
competition by competing on value — offering the options, features, products, and services that
better meet demand and command price premiums.
Brand and Portfolio Management:Hormel Assortment Case Study
Brand and Portfolio Management:StarKist Assortment Case Study
Growth & Demand:Best Buy Demand Case Study
Pricing & Promotion:Nestle Pricing Case Study
Growth & Demand Strategy:BallPark Case Study
Marketing Performance:Kimberly Clark ROI Case Study
Marketing Performance:Unilever ROI Case Study
Marketing Performance:Hormel ROI Case Study
Retail & Shopper Marketing:Clorox / Glad Case Study
2. Growth & Demand Strategy
For your brand to reach the next level, you need to know where
consumer demand is heading.
Which products and services will consumers be craving next year? In five years? Armed
with reliable forecasts, you can direct your resources more efficiently – and boost success
dramatically.
How We Can Help
Nielsen’s Demand Strategy leverages advanced research from The Cambridge Group, the
pioneering leader in the application of demand principles. Through this proprietary
methodology, our clients can position their supply to capture consumer demand -- often
before competitors even know the demand exists.
How We Do It
Our advanced tools help you:
Determine which consumers and segments represent the highest growth and profit potential
Measure current, latent and emerging trends within consumer segments
Understand the economics of closing gaps vs. demand to maximize opportunity
Quantify various strategic levers
Allocate resources across categories, need states or missions
Create a blueprint for transformational growth
Why Nielsen?
Combined with our decades of consumer and media analytics, Nielsen's alliance with The
Cambridge Group places us at the forefront of analyzing macro-economic factors and
consumer trends to maximize growth.
Market Structure & Segmentation
Knowing where your business fits in and which consumers are
poised to drive revenue is essential to your growth.
How We Can Help
Using our demographic and retail databases, Nielsen provides clients with a precise
understanding of market structures and ways to identify and reach any brand’s most
promising prospects. Combining proprietary data fusion techniques with process expertise,
3. we deliver analysis that enables you to improve relationships with consumers that will drive
profit.
How We Do It
Our proprietary set of measurement tools allow us to:
Identify your most valuable consumers
Optimize your marketing mix and prioritize your spend – limiting waste and increasing efficiency
Integrate your own customer data with our world-class market and media data to move
confidently from insights to marketing action
Why Nielsen?
Our proprietary data provides you with granular insights at all levels: category, market,
channel, store and household. We provide profiles of thousands of consumer behaviors and
gather purchase insights from more than 250,000 households globally. We track over 3,500
retail chains and nearly 450,000 store locations in 8 industry-accepted standard retail
channels in the US and Canada alone.
Our solutions range from sophisticated, custom engagements to do-it-yourself tools. Our
experienced consultants can create customized segmentation profiles based on your data and
business needs. Our modeling expertise is the result of hundreds of completed engagements
over the years, serving Fortune 500 companies as well as government and nonprofit clients.
Retail & Shopper Marketing
A great product is a great place to start, but it's critical to get
the right product in front of the right shopper.
What’s the perfect mix of pricing, packaging and presentation that will drive growth?
How We Can Help
Nielsen provides an in-depth understanding of the shopper experience, giving you insights
that set the perfect mix of pricing, packaging and presentation to drive growth. Our
comprehensive insights into the shopper experience - including influences such as in-store
placement and retail channels - delivers retailers and manufacturers a clear view of the
market through the consumer’s eyes.
How We Do It
Our comprehensive solutions include:
Analyzing shopper mix to identify your most valuable shoppers and their key shopping objectives
Understanding shopper loyalty and retention. We deconstruct the elements that keep customers
coming back
4. Organizing overall category management, price, assortment, in-store placement and promotion to
increase share of shopper basket
Learning what works and what doesn’t through shopper marketing ROI, we evaluate each tactical
element to determine the most effective retail strategy
Why Nielsen?
Our industry-leading analytics offer robust insights about the shopper and retail landscape.
No company knows more about the psychology of the shopper and the logistics of retail.
From “soft” factors such as brand preference to the physical realities of shelf presence and
merchandising display, we can give you a full picture of your brand’s standing in the
marketplace – and how to improve it.
Advertising Effectiveness
We understand advertising in a way that helps clients cut
through clutter, enhance their brand and drive growth.
How We Can Help
Nielsen measures and analyzes ad effectiveness across TV, Web and Mobile platforms,
providing a precise understanding of consumer reach, receptivity, resonance and response.
Our deep and timely insights help advertisers in developing campaigns, and guide media
companies in buying and selling across all media. Nielsen clarifies not only the "who" and
the "when,” but also the “how” and “why” of your campaign’s impact.
How We Do It
Our syndicated and custom cross-media offerings measure and analyze:
Reach: Who did my advertising campaign really reach?
Resonance: How did my advertising impact the desired brand perceptions?
Reaction: How did my advertising impact the desired behaviors?
Why Nielsen?
Nielsen is a leading provider of in-depth analysis and insights across all major advertising
platforms. With access to the world’s largest consumer online panel, Nielsen provides
unique social metrics and audience profiles.
Additionally, through Nielsen Catalina Solutions, our analysis links TV and online panel
data with the world’s largest databases of CPG consumer purchase information.
Through NeuroFocus, the world’s leading neuroscience research company, Nielsen provides
answers to questions that go far beyond statistics.
Pricing & Promotion Strategies
5. Hitting the pricing sweet spot requires a detailed analysis of not
only your competition, but also emerging economic and
consumer trends.
How We Can Help
Nielsen optimizes your pricing and promotion strategy to align with brand and profit goals
for your entire product portfolio. Our simulation models can predict how various pricing and
promotion scenarios will impact sales and profits, and clarify the shopper’s perception of
your brand.
How We Do It
Our comprehensive approach includes:
Review of business issues and context for pricing strategy, along with techniques to capture both
retailer and consumer perspectives
Simulation and testing for proposed pricing and promotions changes. We also assess the impact on
sales and profitability for manufacturers and retail partners
In-market strategy for retail-account specific pricing and promotions initiatives
Post-analysis of your pricing promotions, with clear recommendations for improvement
Why Nielsen?
Analyzing data from 85 million retail transactions a year, in 350,000 stores, in 30 countries,
Nielsen’s pricing expertise offers reach and proven simulations that build winning pricing
strategies.
We offer clients the world’s largest longitudinal consumer panel, measuring purchasing
behavior in more than 250,000 households in 25 countries.
With a foundation of 20,000 global pricing analyses, Nielsen’s team brings decades of
experience in addressing clients' pricing and promotion needs.
Brand & Portfolio Management
Nielsen helps your business satisfy its bottom line while keeping an eye on the evolving
needs of your customers.
How We Can Help
Nielsen knows the best ways to mix and measure your product portfolio while evaluating
your brand equity. To help grow your brand, Nielsen provides the all-important " look
around the corner" by identifying attitudes and behaviors that are not yet mainstream. Our
data and analysis show you where consumer needs are headed so that your brand and
portfolio are aligned with present and future customers. Through insights that go deeper than
numbers and analysis that goes beyond sales trends, we pinpoint specific strategies that help
maximize revenue opportunities.
6. How We Do It
Our comprehensive solutions include:
Strategies based on proven models and global insights
Tools for monitoring and optimizing brand performance
Definitions of evolving consumer needs relative to your current portfolio
Identification of white space for new products or brand extensions
Outlines of where products, assets or services have the highest potential for success – by
geography, audience, channel and location
Reports against established metrics, with ongoing recommendations as market dynamics shift
Recommendations on which products, assets or services deserve proactive investment
Why Nielsen?
For thousands of brands, we have accurately linked our brand equity models with actual in-
market performance. Nielsen’s ability to measure and analyze more than 250,000
households in 25 markets worldwide provides you with a complete view of the consumer --
and how your brand fits in..
Product Innovation & Renovation
With the marketplace and your competition in constant motion,
you can’t afford to have your products stand still.
Which product updates and improvements will yield the best results? And which new
products have the highest chance for success?
How We Can Help
Nielsen delivers an accurate forecast of where the market is headed and where your products
fit in. Backed by 30 years of experience, and supported by the largest consumer panel
worldwide, our solutions help your products break through, compete and succeed.
How We Do It
Our comprehensive solutions include:
Evaluation of your consumer, brand/category assortment and retail environment
Review of product distribution channels, point of sale and market structure
Assessment of external factors to identify their impact on product placement and
positioning
Tracking existing and incremental sales
Testing and evaluating messaging and packaging
Optimization of pricing and promotion plans
Metrics and benchmarks to accurately gauge how your products are performing
Identification of high-performing channels and optimization of in-channel placement
(adjacencies, store locations, shelf space)
7. Why Nielsen?
With a record of thousands of products and marketing plans tested worldwide, Nielsen’s
measurement and predictive analysis of product performance is unmatched. Our view of
consumer behavior and marketplace is derived from our consumer panel of more than
250,000 households across 25 countries. We use additional insights and data from our
consumer, TV, online and mobile panels, along with third-party information, to craft the
most accurate performance forecasts.
Cross-Platform Audience Behavior
Today's consumer has multiple screens and millions of choices.
What you need is a better, simpler way to see all the angles.
Audiences are watching TV, streaming video on the web and doing mobile “check-ins” on
the go. How can you be sure your message is impacting the right audience on the right
platform in the right place at the right time?
How We Can Help
As consumers redefine traditional audience rules, Nielsen’s broad view of the television,
online and mobile landscape provides a broad range of metrics and trusted analytics to
identify the best places to reach any demographic, through any media, at any time of day.
Whether consumers are interacting with reality TV or fantasy sports, Nielsen provides
clarity about consumer reach, engagement and behavior across multiple screens.
How We Do It
Nielsen’s integrated solutions include:
Reporting from the only dataset measuring TV and the Internet in the same household, making
single source a reality
Analysis of media spend on offline sales via comparisons of Gross Ratings Points and POS data
giving a true picture of ROI
Fusion of data obtained from digital set top boxes which augment our existing TV panel
measurement, allowing for more granular analysis
Tracking and analysis of web site performance along with information about audience
consumption of, and engagement with, streaming media making it easier to get a true picture of
campaign effectiveness
Measurement of television viewing in out-of-home locations such as hotels, bars and health clubs,
providing a complete picture of your audience
Why Nielsen?
As the industry leader in measurement science, Nielsen has the broadest analytical reach
across TV, online and mobile. Nielsen’s data and insights are trusted by leading companies
that are innovating in the content space alongside Nielsen’s measurement and analysis
advancements. Since 2008, we have invested more than $1 billion in expanding our research
8. and analytical capabilities to ensure that Nielsen continues to lead the way in media
measurement and analysis.
Social Media Intelligence
Mastering the social media landscape can be the difference
between "like" or "#fail" for your brand.
The fastest growing media are being shaped by the consumers themselves. The opinions they
express in social media are highly trusted, widely shared and can have significant short and
long-term impact on your brand.
How We Can Help
NM Incite – a joint venture between Nielsen and world-class management consultancy
McKinsey & Company – is committed to leveraging social media for improved business
impact. We provide our clients the very best “brand radar” into the billions of social media
conversations. Our expertise and experience – overseeing more than 10 years of social media
coverage across hundreds of brands – is why Forrester Research has put our solutions and
services at the very top of its rankings. Our solutions enable brands to extract value from
social media as it relates to marketing, sales, product development, customer service and
business strategy development across industries. If you want to overlay sales or media data
into your reporting mix - or see value in blending paid, owned, and earned media - that’s our
core strength. If you want a global view, we cover more languages and geographies than any
service in our industry, including fast-growing markets like India and China.
How We Do It
Our solutions focus on the intensity and immediacy of social media as a source of consumer
feedback, trends and information. NM Incite provides industry-leading social media and
online brand metrics, along with consumer insights and real-time market intelligence.
Grounded in billions of conversations across 130MM blogs, forums, social networks and
message boards, across the purchase cycle, and across 15 markets, we offer the industry’s
most reliable view into the consumer mindset through our solutions:
Consumer Understanding
Defensive Branding and Threats
Brand Advocacy and Increasing Customer Value
Customer Service
New Product Innovation
Through NeuroFocus, the world’s leading neuroscience research company, Nielsen provides answers to
questions that go far beyond statistics.
NM Incite : Analyse billions of conversations across 130MM blogs, forums, social networks and message boards,
across the purchase cycle, and across 15 markets
9. People meter
The device resembles a remote control with buttons for each individual family member and extras for
guests. Viewers push a button to signify when they are in the room and push it again when they leave, even
if the TV is still on. This form of measurement was intended to provide a more accurate picture of who was
watching and when