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WHAT DO ALL THESE HAVE IN COMMON?
¿Que tienen en comun?
QUALITY CONTENT
HUGE AUDIENCES
SUBSTANTIAL DATA
THIS MAKES THEM…
Contenido de calidad
Audiencias enormes
Data!!!
A GREAT POTENTIAL SALES
AGENT FOR QUALITY BRANDS
VIA AFFILIATED LINKS
Agente de ventas
COMMERCIAL AGREEMENT WHERE A MERCHANT SHARES
PART OF THE SALE WITH THE PLATFORM THAT SENDS THEIR
POTENTIAL CLIENT TO PURCHASE A PRODUCT OR SERVICE
AN AFFILIATE LINK IS
A GOOD EXAMPLE
Acuerdo comercial entre marca y canal o plataforma para compartir %
de ventas de productos
CONTENT
ADS
FINDING THE AUDIENCE
INSTEAD OF INVESTING HEAVILY IN
BIG AREA OF
OPPORTUNITY
GLOBALLY
BUT
ESPECIALLY
LATAM
POWERFUL
DATA
■ Products sold in a unique & attractive form to an already engaged audience
■ Immediately accessible for purchase vs. traditional adverts
■ Elegant, less aggressive sales method made by content experts
A BRAND SHOULD PARTNER WITH A MEDIA PARTNER
HIGHER ROI
ACTIONABLE CONTENT
CLARITY ON CONVERGENCE
BENEFITS
GENERATE
ADDITIONAL
DATA
TARGETED &
DIVERSIFIED
AUDIENCE
EFFICIENT
PRODUCT
MANAGEMEN
T

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Presentación Uri Magen David / MD Partners - eRetail Day México 2017

  • 1. WHAT DO ALL THESE HAVE IN COMMON? ¿Que tienen en comun?
  • 2. QUALITY CONTENT HUGE AUDIENCES SUBSTANTIAL DATA THIS MAKES THEM… Contenido de calidad Audiencias enormes Data!!!
  • 3. A GREAT POTENTIAL SALES AGENT FOR QUALITY BRANDS VIA AFFILIATED LINKS Agente de ventas
  • 4. COMMERCIAL AGREEMENT WHERE A MERCHANT SHARES PART OF THE SALE WITH THE PLATFORM THAT SENDS THEIR POTENTIAL CLIENT TO PURCHASE A PRODUCT OR SERVICE AN AFFILIATE LINK IS A GOOD EXAMPLE Acuerdo comercial entre marca y canal o plataforma para compartir % de ventas de productos
  • 5.
  • 6. CONTENT ADS FINDING THE AUDIENCE INSTEAD OF INVESTING HEAVILY IN BIG AREA OF OPPORTUNITY GLOBALLY BUT ESPECIALLY LATAM POWERFUL DATA ■ Products sold in a unique & attractive form to an already engaged audience ■ Immediately accessible for purchase vs. traditional adverts ■ Elegant, less aggressive sales method made by content experts A BRAND SHOULD PARTNER WITH A MEDIA PARTNER
  • 7. HIGHER ROI ACTIONABLE CONTENT CLARITY ON CONVERGENCE BENEFITS GENERATE ADDITIONAL DATA TARGETED & DIVERSIFIED AUDIENCE EFFICIENT PRODUCT MANAGEMEN T