This document provides an overview of Xaxis, a global audience buying company. In 3 sentences: Xaxis is a global audience buying company with 330 employees across 26 markets that delivers 320 billion impressions annually across over 1,250 clients. As the #1 global audience buying company, Xaxis uses data and technology to help advertisers reach and better understand audiences through its integrated and universal platform. Xaxis has over 500 engineers developing technology to deliver the right message to the right user and reduce waste and improve return on investment for advertisers.

1. RTB update #3

2. 17 års erfaring med digital markedsføring
2

3. The #1 Global Audience Buying Company
GLOBAL
330 employees
in 26 markets
EXPERIENCED
INTEGRATED
320 billion impressions
annually across
1,250+
clients
A complete data
warehousing
solution for marketers
UNIVERSAL
The most access to data
and media sources
North America
EMEA
London
Canada
New York
Latin America
Miami
Mexico
Norway
Sweden
Netherlands
New York
United Kingdom
Miami
Denmark
Austria
APAC
Singapore
China
Hong Kong
India
Vietnam
Thailand
Malaysia
Singapore
Australia
Taiwan
Belgium
Germany
Italy
France
Spain
Turkey
Poland
Portugal
Czech Republic
Headquarters
3
Regional Offices

4. Xaxis uses data and
technology to help
advertisers reach and
better understand
audiences

5. 5
Deliver the right message to the right user
Reduced Waste and Better ROI

7. Xaxis
More than 500 engineers
to develop
technology
7

9. Case
9

10. Indkøbsflow på bureauerne
TD
Advertiser
A
G
E
N
C
Y
XAXIS
I/O
10
Publishers
Audiences

11. Indkøbsflow: 1. 2. & 3. party data
11

12. Generelle udfordringer I markedet
•
Internationalt
– Stigende potentiale for internationale sites
– Billlig trafik
– En udfordring for lokalmarkedet
•
Nationalt
– Prisdannelsen
– For mange fordyrende led
– Kommer ikke annoncørerne til gode

13. Fremtiden for Data og Agency Trading Desk
13

14. Thanks!
Henrik.lowe@xaxis.com