Presenter: Richard Irving, Hulu, Vice President, Product Management TV used to be a medium of one-to-the-masses as defined by the limitations of technology. Today, technology has afforded us the ability to watch the content we want, when we want on the device of our choice. Despite the changes in viewer consumer behavior thanks to the proliferation of over-the-top devices, the TV viewing experience has remained largely unchanged for years. In a hyper-personal, one-to-one world the TV for the masses no longer applies. Join Richard Irving, Hulu’s VP of Product, as he takes you on the journey of the evolution of the television experience. In this session Richard will provide a glimpse into what it took to develop an entirely new viewing experience from ideation to design to product execution.

1. Richard Irving
VP of Product

2. The Rise of Demand
Culture
I WANT IT NOW!
The Rise of Demand
Culture

5. VISION
Revolutionize and Revitalize TV
as we’ve known it for the last decade

6. MISSION
Get our viewers all their TV – live, news,
sports and on-demand – all in one place

7. OUR CHALLENGE
Seamlessly Marry Live and On-Demand

8. OUR APPROACH
Create an Entirely New User Experience

10. An Experience That’s
DEEPLY PERSONAL
GENRES

11. An Experience That’s
DEEPLY PERSONAL
GENRES
SHOWS

12. An Experience That’s
DEEPLY PERSONAL
GENRES
SHOWS
TEAMS

13. An Experience That’s
DEEPLY PERSONAL
GENRES
SHOWS
TEAMS
LINEUP

14. An Experience with
EVERYTHING ON DEMAND

15. An Experience with
EVERYTHING ON DEMAND

16. An Experience with a
SINGULAR EXPERIENCE
ON ALL DEVICES

17. An Experience with the
BROADEST SELECTION OF
CONTENT, LIVE AND ON-DEMAND

18. 98% Increase in Sign-Ups
5% Increase in Engagement
70% Increase in Live viewing in 2 months

19. So we think we’ve delivered,
TV built around you

20. Q&A