Presenter: Rahmin Eslami, Hornall Anderson
Executive Creative Director
We spend countless hours toiling over our work. But then we do something strange, even stupid. We take all that hard work, passion and our shiny creative alchemy, and march it into its debut with little-to-no preparation. We say, “The work should stand on its own…”, as though Darwin is suddenly in the conference room. Then it happens — you have a terrible presentation, the work dies, and you have to start over. This outcome is avoidable, and Rahmin Eslami, executive creative director at Hornall Anderson and SVC instructor, will advise you on how steer clear of creative presentation misfires with a bit of preparation and practice.
9. How modern business still
behaves and equates value
Despite ideas being the
currency of the new economy
Image credit: Steelcase
10. A good presentation
gives great ideas the
little nudge they need:
01. Builds shared belief and understanding.
02. Builds shared responsibility to keeping it alive.
03. Creates a bridge for what can be.
14. Commerce – Companies,
co-ops, corporations
and the like are incentivised
to create as much success
as possible with taking
on as little risk as possible.
15. The least risk possible
means being the
most comfortable with
the known quantity.
21. You have a seat at the table. They value you,
but, that doesn’t mean they can see things
in the unknown the way you can. It’s scary to
cross the line but it’s your job.
29. No one knows
the work better
than you...
so you’re perfect
for the job.
30. We make decisions on how
we feel.
A presentation is a critical
place where we need
to influence a decision.
So lead with story.
Are you good at
what you do?
31. We make decisions on how
we feel.
A presentation is a critical
place where we need
to influence a decision.
So lead with story.
Are you good at
what you do?
That’s confidence.
Keep that to yourself.
32. We make decisions on how
we feel.
A presentation is a critical
place where we need
to influence a decision.
So lead with story.
What do you love/like
about what you do?
33. We make decisions on how
we feel.
A presentation is a critical
place where we need
to influence a decision.
So lead with story.
What do you love/like
about what you do?
That’s enthusiasm.
Lead with that.
48. “People accept ideas more
readily when their minds are
in story mode as opposed to
an analytical mind-set.
- Dr. Melanie C. Greene
Reference: Virtual Fireplace™
50. For story to succeed
01. It must be a true/authentic story.
02. It must be positive in tone.
03. It must be told in a minimalist fashion.
04. It must contrast the before state and the after.
What has happened because of you / your work?
Resolve with your work.
53. Inspire them to dream
and to have courage:
What if...
We can be...
Just think...
Imagine...
54.
55.
56.
57.
58.
59. Try different approaches as
storytelling takes practice.
Transport them from the
conference room where
rational thinking is prioritized.
Enough facts.
Create balance.
61. Meet as a team:
Who are we presenting to?
What do we want to achieve?
What are our support RTBs?
What is our look, tone, feel?
What should the client do?
62.
63. What is our look, tone, feel?
Team:
The best presenters present.
Zero builds (01).
Presentation:
Storyboard it.
Edit. Distill. Edit. Distill.
74. You’ve done all you can
to do to put your idea’s best
foot forward. Keep it
positive and in perspective.
Believe.
Believe.
Believe.
75. Five tips to help
your ideas make it.
01. Become a risk whisperer.
02. Show your softer side.
03. Build a campfire.
04. Sharpen your point.
05. Finished presenting.
Now, keep presenting.
76. Thank you.
Go make something rad
and then go present it.
r_eslami@
hornallanderson.com