Leverage Basics to Market Your Cannabis Brand
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Mainstream but Muted discusses how cannabis brands can market themselves using basic strategies like compelling content, influencers, experiences, and advocacy given advertising restrictions. It recommends focusing content for both B2C and B2B audiences on specific platforms like a strain explorer. It also suggests using influencers and live events to engage audiences offline and capture emails while creating advocacy through shareable content.
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Leverage Basics to Market Your Cannabis Brand
- 1. Mainstream but Muted: How to Leverage the Basics to Market Your Brand
- 2. Who We Are
- 11. CANNABIS TODAYBeautiful Content Polished Products Established Brands Cannabis Today
- 13. Platforms & Paid Media Policies Not Permitted Not Permitted Not Permitted Not Permitted
- 15. B2C Audiences
- 16. Strain Explorer Dispensary Finder Strain Database News & Entertainment Consumer Audience Offerings
- 17. Compelling Content that Reaches Audiences Where They Are
- 18. B2B Audiences
- 19. B2B Audience Offerings Brand Visibility Menu Management Insights & Analytics
- 21. To the Audience You Want
- 22. Create a Space for All Audience Types
- 23. Choose the Right Platform, Not all of Them
- 24. INLFLUENCERS
- 25. Influencers Become Paid Media
- 26. Leverage the Power of Micro Influencers
- 27. EXPERIENCES
- 28. Creative Events & Opportunities to Engage Offline
- 30. Leverage Events to Capture Email
- 31. ADVOCACY
- 33. Create Shareable Content in Lieu of Paid
- 34. Leveraging Advocacy to Create Engagement
Editor's Notes
- The most interesting aspect of the cannabis industry, is that it has an incredibly diverse audience. What we like to say at Leafly is that cannabis is a mainstream product for mainstream people. And we’ve seen that to be true in every new market that opens. You can go into a dispensary and find a grandma picking up flower for her arthritis, a dad picking up a cartridge to just relax after work, maybe a mom checking out CBD oils. The point is, cannabis spans every demographic. Whether medicinal or recreational, consumers come in all forms and they all have one thing in common: they need information on this plant.