Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Inclusion in Emerging Technology | Seattle Interactive 2017

673 views

Published on

Presenters:
Di Dang, POP, Emerging Tech Lead

Julia Copley, POP
Connections Strategist

To design, develop, and market inclusively is not just the right thing to do, it's the smartest business decision you can make. We'll discuss case studies and actionable takeaways for how you can be inclusive in your emerging tech focus. See how first movers are already owning market share, and learn how you can build your brand to thrive in this brave new world.

Published in: Technology
  • Login to see the comments

  • Be the first to like this

Inclusion in Emerging Technology | Seattle Interactive 2017

  1. 1. INCLUSION IN EMERGING TECHJulia Copley Connections Strategist, POP @copleyj Di Dang Emerging Tech Lead, POP @dqpdang
  2. 2. Agenda What is inclusion POV on inclusion in Emerging Tech Why it matters Examples in the wild Business case studies for IiET Recap and takeaways Q&A
  3. 3. WHAT IS IT
  4. 4. Diversity is being invited to the party. Inclusion is being asked to dance. “Vernā Myers, diversity and inclusion specialist
  5. 5. TARGET DEMOGRAPHICS Moms Early adopters
  6. 6. TARGET DEMOGRAPHICS Moms 85m Early adopters 52m
  7. 7. TARGET DEMOGRAPHICS Early adopters 52m Moms 85m
  8. 8. TARGET DEMOGRAPHICS Early adopters 52m Moms 85m
  9. 9. TARGET DEMOGRAPHICS ESL 62m Early adopters 52m Low income 41m Seniors 37m Moms 85m
  10. 10. Source: Microsoft Inclusive Design Manual
  11. 11. Emerging platforms that engage, make welcome, and are made for underserved groups, not just early adopters WHAT WE MEAN WHEN WE SAY INCLUSION IN EMERGING TECH
  12. 12. WHY IT MATTERS
  13. 13. •Emerging technologies, if successful, will one day have fully emerged to be as mainstream as say smartphones
  14. 14. •Emerging technologies, if successful, will one day have fully emerged to be as mainstream as say smartphones
  15. 15. •Emerging technologies, if successful, will one day have fully emerged to be as mainstream as say smartphones
  16. 16. WHY IT MATTERS TO YOU AND YOUR BUSINESS
  17. 17. BUILT FOR LONG TERM = INCLUSIVELY • Rising demographic trends
  18. 18. BUILT FOR LONG TERM = INCLUSIVELY • Rising demographic trends • Mission-minded businesses do better
  19. 19. BUILT FOR LONG TERM = INCLUSIVELY • Rising demographic trends • Mission-minded businesses do better • Your competitors will be
  20. 20. BUILT FOR LONG TERM = INCLUSIVELY • Rising demographic trends • Mission-minded businesses do better • Your competitors will be • Final product will be better
  21. 21. What’s in it for you What is inclusion POV on inclusion in Emerging Tech Why it matters Examples in the wild Business case studies for IiET Recap and takeaways Q&A
  22. 22. MAKING THE BUSINESS CASE FOR INCLUSION IN EMERGING TEC
  23. 23. Need image: Google Expeditions/Echo/Sidra Google Expeditions image Overlay text: Building long-term loyalty Echo image Overlay text: Claiming market dominance Sidra Overlay text: Doubling conversion rates
  24. 24. GOOGLE EXPEDITIONS
  25. 25. this came to my school in new jersey today and we went to different collages and we went to space and underwater and in Athens Greece it was awesome “YouTube reviewer This has to be the best day I’ve had teaching in a long time. I’ve enjoyed this so much, and I know my students did too.Marty Sharpe, CTO, Catawba County Schools, quoting a school facilit“ Rusty – I just slapped these onto the page, can you make them look less crappy?
  26. 26. POSITIVE BUSINESS IMPACT https://marketbrief.edweek.org/special-report/amazon-apple-google-and-microsoft-battle-for-k-12-market-and-loyalties-of-educators/
  27. 27. POSITIVE BUSINESS IMPACT https://marketbrief.edweek.org/special-report/amazon-apple-google-and-microsoft-battle-for-k-12-market-and-loyalties-of-educators/
  28. 28. FUTURE BUSINESS IMPACT http://www.tomorrow.org/speakup/speak-up-2016-augmented-and-virtual-reality-in-k12-education-april-2017.html OF MIDDLE SCHOOLERS HAVE EXPERIENCED AR/VR IN A CLASSROOM SETTING 9%
  29. 29. FUTURE BUSINESS IMPACT http://www.tomorrow.org/speakup/speak-up-2016-augmented-and-virtual-reality-in-k12-education-april-2017.html OF MIDDLE SCHOOLERS HAVE EXPERIENCED AR/VR IN A CLASSROOM SETTING 9% OF MIDDLE SCHOOLERS WANT AR/VR IN THEIR ULTIMATE SCHOOL 47%
  30. 30. FUTURE BUSINESS IMPACT http://www.tomorrow.org/speakup/speak-up-2016-augmented-and-virtual-reality-in-k12-education-april-2017.html GOOGLE 9%
  31. 31. FUTURE BUSINESS IMPACT http://www.tomorrow.org/speakup/speak-up-2016-augmented-and-virtual-reality-in-k12-education-april-2017.html TAKEAWAY BUILDING LONG-TERM LOYALTY AND EXPANDING ACCESS TO GREAT EDUCATION
  32. 32. AMAZON ECHO
  33. 33. AMAZON ECHO My husband is wheelchair-bound. With Alexa he has a great deal of control of his environment in ways that make him much more independent. Others might enjoy Echo for fun and convenience, but for him it is a lifeline! “Amazon Echo user review, June 2015 I can get out of bed and say quietly, ‘Alexa, turn on the kitchen light.’ And then I can see where I’m going so I don’t fall down the stairs. “Bev Weiler, visually-impaired Amazon Echo owner, 2017
  34. 34. POSITIVE BUSINESS IMPACT All US households 118m 2017 Amazon Echo sales 16.1m https://www.voicebot.ai/2017/06/19/survey-says-18-8-million-amazon-echo-devices-sold/ Smart speaker homes 23m
  35. 35. POSITIVE BUSINESS IMPACT All US households 118m 2017 Amazon Echo sales 16.1m 2020 https://www.voicebot.ai/2017/06/19/survey-says-18-8-million-amazon-echo-devices-sold/ Smart speaker homes 23m Smart speaker homes 94m Amazon Echo sales 65.8m All US households 124m
  36. 36. TAKEAWAYS TAKEAWAY MARKET OWNERSHIP OPEN TO ALL
  37. 37. UNITED NATIONS + UNICEF + SAMSUNG
  38. 38. When Sidra took me outside, I turned in a circle, seeing the landscape of tents and dirt, searching for where they ended. But no, the tents went on forever. Eighty-four thousand people. “And this is just one camp,” I thought. “Erica Swallow, MIT’s The Tech
  39. 39. POSITIVE BUSINESS IMPACT 2014 2015 $204M UNICEF Funds for Humanitarian Action 200 175 150 125 $139 M Millions$ US https://www.unicef.org/publications/files/UNICEF_Annual_Report_2015_En.pdf
  40. 40. POSITIVE BUSINESS IMPACT 2014 2015 $204M UNICEF Funds for Humanitarian Action 200 175 150 125 $139 M Millions$ US Millionsof Devices https://www.unicef.org/publications/files/UNICEF_Annual_Report_2015_En.pdf Total predicted devices shipped by EOY 2017 2.5 1.0 .5 0 2.23 M Samsun g Gear VR Oculus Rift HTC Vive PlayStation VR Google Daydrea m 6.8 M 1.0 M .4 M .75 M 1.5 2.0
  41. 41. TAKEAWAYS FLAGSHIP AWARENESS POSITIVE IMPACT ON PEOPLE IN NEED
  42. 42. RECAP • Rapid change • Early market share • Rising demographic trends • You can assist (or lead!) now Landing slide for each section.
  43. 43. NEXT STEPS • Have diverse and inclusive stakeholders • Test early, test often, with diverse and inclusive audience • Think long-term loyalty as well as short-term acquisition • Join the conversation Maybe hide?
  44. 44. THANK YOU Q & A

×