Podcasts are the best marketing tool to build better relationships with your customers. Share engaging stories, build trust, and give your business a voice with podcasts. Talk to us at hello@podcast.co.
3. Super Engaged
…NEWS FLASH💥
80% of listeners tune in for the
entire episode!
Average YouTube watch time is 4 mins
Facebook is only 60-90 seconds
Podcast episodes on average are 20 minutes long 😍
4. Far Less Competition
But…
Only 500,000 Active Podcasts ✅
& 50% of American’s listening!
20 million active blogs
1 billion YouTube accounts
100 million Instagram users
42 million Facebook pages
5. No Rules or Limits
Psst…You’ll own your media.
Not Facebook.
Podcasts are platform agnostic and not tied into one single ecosystem.
The opportunity in podcasting is where online video
was 10 years ago.
Welcome to the wild west 🤠
6. Better Results for Your Clients
A shifting landscape
means only one thing:
opportunity.
Add branded podcasts to your service offering
Audio takes you deeper for longer - podcasts are a highly engaged medium
when compared to online video or newsfeeds & you’re in control.
8. Concept
Pre-Production
Recording
Editing
Distribution
We work with you to
build a concept for
you. Plus develop a
format that will get
listeners’ attention.
From booking
guests to arranging
studio time. Our
production team
will plan the whole
process.
Using our global
network of
producers and
studio’s we can
record in HD almost
anywhere in the
world!
Final episodes are
then edited,
amended and then
mastered ready for
scheduling. Plus any
additional assets
(eg. audiograms) are
created.
We schedule
episodes for
publishing. Our
scalable platform
makes it easy to listen
and distributes to all
major outlets.
Full Service Production: The Process
9. Mission Control 🚀
We offer an brand friendly platform allowing you to control and manage
multiple podcasts for your estate and set permissions easily.
10. Distribution
Reach further. We’ll push your clients’ show to multiple outlets each time a new
episode is released. No tech knowledge needed. No downtime. Guaranteed.
• Apple Podcasts
• Google
• Spotify
• PocketCasts
• TuneIn
• & More
11. Solid Analytics
Take the stress and time out of KPI’s & reporting. Leverage our data to
show your clients exactly how their episodes are performing.
• Episode Performance
• Total Downloads
• Location Information
• Device
• Platform
12. Some examples…
We’ve worked with some incredible customers to create awesome
audio experiences across different platforms.
13. One of the world’s top online boxing channels approached Podcast.co
to help expand their audience. With over 400,000 Youtube subscribers
and Facebook and Twitter reach over 200,000 and regular access to key
boxing talent such as Anthony Joshua, Eddie Hearn, Tyson Fury and
Frank Warren, they felt podcasting was a natural step for their platform.
Podcast.co has helped them produce a content and distribution
strategy, alongside production support with the view of building on their
initial monetisation with brands such as William Hill and Lonsdale to
help drive revenue.
400,000+
Youtube subscribers
250,000+
Facebook
14. In order to support his worldwide campaign for his live album and
documentary, DJ Shadow’s management approached us to
produce and host an 8 episode podcast series based on his KCRW
radio show. We worked with TAP Management and Fame House
to coordinate a worldwide campaign.
‘DJ Shadow Presents Find, Share, Rewind’ launched in June 2018
A second series with original content is currently in
the pipeline to go out this year.
DJ Shadow Podcast
60K+
Podcast
downloads
in the Apple
Music Podcast
charts
No.1
15. Primavera Sound in Barcelona wanted to create an audio experience to
promote their festival and create an ongoing relationship with their
audience.
We’ve worked with them to create a 24/7 live music stream and exclusive
on-demand content, such as interviews and artist sessions that helps to
keep the Primavera brand relevant all year round. Our solution allows them
to activate and engage thousands of listeners online simultaneously.
70,000
listeners
Reached during
the launch event
15K
listeners
Reached on a weekly
basis
16. British magazine aimed at young creatives, Intern Magazine,
came to us wanting to produce a podcast with the aim of
driving brand engagement and telling the stories of young
creatives starting out their careers.
Podcast.co helped produce the podcast and created a
distribution strategy. The podcast success has led to a
sponsorship from Squarespace and interest from brands
such as Facebook.
10,000
downloads
Per episode
17. Music festival meets streaming tech.
Vice and KPN teamed up to deliver an
exciting brand activation via a series of
mobile ‘silent’ disco popup’s across
music festivals in Amsterdam.
Listeners could tune in to a live stream
using their phones to listen whilst the
DJ was broadcasting live from the
decks.
We worked on an implementation
which allowed the DJ to broadcast
across the internet, including delivering
app based ‘silent disco’ receivers for
iOS and Android.
18. We teamed up with Jeremy Pritchard from British alternative band
Everything Everything to create a branded radio show to tie in with
the release of their award-winning album ‘A Fever Dream’.
The show helped drive content around the album launch as well as
tapping into their 200,000+ worldwide audience. We worked with
Red Light Management to drive the campaign worldwide with a
coordinated strategy.
Everything Everything
Radio Show
1 Million + listeners
The show and related content has achieved a global
reach across social media and partner platforms.
19. …,staat
These & many more who have earned
their place on our client wall of awesome…
20.
David Wilkinson
Head of Partnerships
david@podcast.co
Let’s Talk…
Mike Cunsolo
CMO/Co-Founder
mike@podcast.co
Spread your message further using
the power of audio.