WhatUsersDo Product Tank October 2013

595 views

Published on

Lee Duddell, Founder of WhatUsersDo, shares the perils of relying on statistical data alone.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
595
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Clients spanning multiple sectors
  • WhatUsersDo Product Tank October 2013

    1. 1. Data-Driven Nonsense October 2013 Lee Duddell
    2. 2. It’s not what I think
    3. 3. This evening • Data richness • Incomplete, Incremental & Interpretation • What you can do
    4. 4. Aren’t we rich?
    5. 5. BUT, they only answer… • • • • • What? When? Where? How many? For how long?
    6. 6. Three reasons why “Why?” matters
    7. 7. 1. Incomplete
    8. 8. 67% of users start on a SmartPhone & finish on a computer (Google) • Because it’s hard to checkout • Because they want the full experience
    9. 9. 2. Incremental We deliver incredible results Small conversion increase Not sure why Experiments are guesses Made “Why?” central Conversion up 39% Sales up 10%
    10. 10. 3. Interpretation 62% base design decisions on hunches and guesswork
    11. 11. Ditch Data for Insight Incomplete Incremental Interpretation
    12. 12. How? Use Livechat for one day on one page Guerrilla usability test Speak to your customer service staff
    13. 13. STOP guessing. Find out WHY.

    ×