Put the Crowd to Work

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These are slides for a crowdsourcing workshop for the Daily Times in Farmington, N.M.

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Put the Crowd to Work

  1. 1. Put the crowd to work Crowdsourcing for news & fun Steve Buttry Bennington Banner March 22, 2013
  2. 2. Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• sbuttry@digitalfirstmedia.com• @stevebuttry
  3. 3. What’s a story you plan to work on next week?
  4. 4. Why crowdsource?• It saves time• Connecting with sources has always been one of a journalist’s most important jobs• You bring more voices to your news reports• You engage the community
  5. 5. Why pets?
  6. 6. Set the stage• Build engaged community (follow people, converse with them)• Use multiple platforms (Twitter, Facebook, website, blog, newspaper, IRL)• Do the groundwork (don’t expect the public to do your job; invite them to tell their stories)
  7. 7. Crowdsourcing tips• Say what you know• Say what you don’t know• Say what you want/need to know• Don’t spread rumors lightly; question• Vet sources & information• Seek niche crowdsourcing opportunities
  8. 8. Things to consider• Doesn’t work in every situation (what tool or technique does?)• Is it appropriate for this story?• Match tone to the situation?
  9. 9. Our old processGraphics by Meg Pickard
  10. 10. Digital First processGraphics by Meg Pickard
  11. 11. Throughout the process• Seek story ideas & tips• Ask questions as you gather info• Share data with community• Ask public to continue the conversation
  12. 12. Open up interviews
  13. 13. Varying situations• Investigations
  14. 14. 17
  15. 15. 18
  16. 16. 19
  17. 17. 20
  18. 18. 21
  19. 19. Varying situations• Investigations• Breaking news
  20. 20. Say what you don’t know
  21. 21. Varying situations• Investigations• Breaking news• Annual, seasonal stories
  22. 22. Varying situations• Investigations• Breaking news• Annual, seasonal stories• Community info
  23. 23. Varying situations• Investigations• Breaking news• Annual, seasonal stories• Community info• Seek photos
  24. 24. Varying situations• Investigations• Breaking news• Annual, seasonal stories• Community info• Seek photos• Crowdmaps
  25. 25. Breaking news maps
  26. 26. Varying situations• Investigations• Breaking news• Annual, seasonal stories• Community info• Seek photos• Crowdmaps• Seek opinions
  27. 27. Your next storyDiscuss crowdsourcing approaches for astory you will be working on this week.
  28. 28. Hashtag helps virality
  29. 29. Follow up• stevebuttry.wordpress.com• slideshare.net/stevebuttry• sbuttry@digitalfirstmedia.com• @stevebuttry

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