Ttablets and Media: Beyond the Hype

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In February 2011 we were present at Medianet Vlaanderen's seminar Tablets & Media.

During this event we shared 6 key insights based on our experiences:

#1 Tablets are Much Bigger than you Think

#2 What's More, it's Huge in the Enterprise as well

#3 For the Consumer it’s all about Consuming Media

#4 Monetization is More than Paid Downloads

#5 It’s not about HTML5 or Native Apps, but about User Experience

#6 The Rise of Second Screen Apps

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  • ikterug in de tijd. WantTabletsbestaaneigenlijk al veel langer…
  • Naar waar we gaan weten we nog niet ,maar 1 ding staat vast! Tablet is waanzinnig populair. Bewezen door verkoopcijfers zijn spectaculair en als we Morgan Stanley mogen geloven dan zullen nog spectaculairder stijgen;France 450.000 (85%)Netherlands 300.000 (75%)Belgium 105.000 (90%)Koopintentie bijzonder hoog (15% - 20%)iPad bezitters bijzonder tevreden over hun aankoop (95% tevreden tot zéér tevreden)iPad snoept van markt voor laptops en netbooksThe big picture: people don’t appreciate how big tablet computing can get, write the authors. They project shipments of more than 100 million by 2012. (To put that in perspective, analysts have been projecting Apple (AAPL) may ship between 30 and 40 million units of its iPad this year, and the entire industry may ship 50 million, according to several published estimates I’ve seen.)8,000 consumers and 50 corporate CIOsPurchase intent UK, FR, D: 15-20% France estimation sales iPad 400 à 450K vs 370 sold (85%) = sales of the first day in USFrance total tablets: 435K (160 in December)France total galaxy= 50K (°october)Not a must – doesn’t replace something, biggest advantage towards pc usage is the touch interface, it require less input of the user => consuming media in relax atmosphereBarrier: price, we don’t see this changing soon (Apple has 60% of global touch panel supply secured) vgl Galaxy Tab, Xoom, …De verwachting is dat de e-readers en tablets (in haar rijkste vorm: met full color scherm, streaming video en dergelijke) in 2012 onder een kritieke prijslijn van $ 99,- uit zullen komen en vervolgens een kritieke massa zullen bereiken.
  • Ttablets and Media: Beyond the Hype

    1. 1. Tablets & Media<br />-<br />Beyond the Hype<br />Steven Selleslags<br />twitter.com/sselleslags<br />
    2. 2. Experts in <br />Mobile Publishing<br />
    3. 3. #6 Insights<br />#1 Tablets are Much Bigger than you Think<br />#2 What's More, it's Huge in the Enterprise as well<br />#3 For the Consumer it’s all about Consuming Media<br />#4 Monetization is More than Paid Downloads<br />#5 It’s not about HTML5 or Native Apps, but about User Experience<br />#6 The Rise of Second ScreenApps<br />
    4. 4. #6 Insights<br />#1 Tablets are Much Bigger than you Think<br />#2 What's More, it's Huge in the Enterprise as well<br />#3 For the Consumer it’s all about Consuming Media<br />#4 Monetization is More than Paid Downloads<br />#5 It’s not about HTML5 or Native Apps, but about User Experience<br />#6 The Rise of Second ScreenApps<br />
    5. 5.
    6. 6. #6 Insights<br />#1 Tablets are Much Bigger than you Think<br />#2 What's More, it's Huge in the Enterprise as well<br />#3 For the Consumer it’s all about Consuming Media<br />#4 Monetization is More than Paid Downloads<br />#5 It’s not about HTML5 or Native Apps, but about User Experience<br />#6 The Rise of Second ScreenApps<br />
    7. 7. Most people hadn't expected tablets to be so big in the enterprise - "It's a toy“<br />
    8. 8. Top Paid iPad apps in Belgium (Paid)<br />
    9. 9. #6 Insights<br />#1 Tablets are Much Bigger than you Think<br />#2 What's More, it's Huge in the Enterprise as well<br />#3 For the Consumer it’s all about Consuming Media<br />#4 Monetization is More than Paid Downloads<br />#5 It’s not about HTML5 or Native Apps, but about User Experience<br />#6 The Rise of Second ScreenApps<br />
    10. 10. People use tablets mostly to consume content...<br />
    11. 11. De Standaard<br />Van ochtendkranttotnieuwsmerk op iPad<br />Leescurve iPad<br />media in a changingworld<br />07:00<br />24:00<br />opstaan en ontbijt<br />naar werk of school<br />werk of school<br />pauze<br />avondontspanning<br />werk of school<br />terug naar huis<br />
    12. 12. #6 Insights<br />#1 Tablets are Much Bigger than you Think<br />#2 What's More, it's Huge in the Enterprise as well<br />#3 For the Consumer it’s all about Consuming Media<br />#4 Monetization is More than Paid Downloads<br />#5 It’s not about HTML5 or Native Apps, but about User Experience<br />#6 The Rise of Second ScreenApps<br />
    13. 13.
    14. 14. Monthly value of an app user<br />
    15. 15. #6 Insights<br />#1 Tablets are Much Bigger than you Think<br />#2 What's More, it's Huge in the Enterprise as well<br />#3 For the Consumer it’s all about Consuming Media<br />#4 Monetization is More than Paid Downloads<br />#5 It’s not about HTML5 or Native Apps, but about User Experience<br />#6 The Rise of Second ScreenApps<br />
    16. 16. User Expectations<br />Accessibility<br />Design<br />Speed<br />Simplified UI<br />
    17. 17. Mass vs Niche<br />vs<br />
    18. 18. De Standaard<br />Resultaten van het lezersonderzoek<br />media in a changingworld<br />
    19. 19. De Standaard<br />Resultaten van het lezersonderzoek<br />media in a changingworld<br />
    20. 20. #6 Insights<br />#1 Tablets are Much Bigger than you Think<br />#2 What's More, it's Huge in the Enterprise as well<br />#3 For the Consumer it’s all about Consuming Media<br />#4 Monetization is More than Paid Downloads<br />#5 It’s not about HTML5 or Native Apps, but about Mass User Experience<br />#6 The Rise of Second ScreenApps<br />
    21. 21. TabletsEnhancesPeople's TV Viewing Experiences<br />
    22. 22. #6 Insights<br />#1 Tablets are Much Bigger than you Think<br />#2 What's More, it's Huge in the Enterprise as well<br />#3 For the Consumer it’s all about Consuming Media<br />#4 Monetization is More than Paid Downloads<br />#5 It’s not about HTML5 or Native Apps, but about User Experience<br />#6 The Rise of Second ScreenApps<br />
    23. 23. twitter.com/mobileweb_be<br />publishing.mobileweb.be<br />

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