Kyle Lacy
Director
Global Content Marketing & Research
@kyleplacy, www.kylelacy.com
What’s Next?
@kyleplacy
Click the center icon >>>>>
and browse for the image you want
to insert.
IF IMAGE INSERTS IN FRONT OF
FOOTER,
Right click ...
What’s Next?
@kyleplacy
What’s Now?
@kyleplacy
Ginni Rometty
CEO, IBM
What you will see with rapid
data and social sharing is the
death of the average and the era
of you...
Moments
Matter
one.
@kyleplacy
@kyleplacy
Consumer
Mobility
two.
@kyleplacy
@kyleplacy
I switched.
@kyleplacy
@kyleplacy
Smartphone Penetration (Total Population)
0
10
20
30
40
50
60
70
35.9
22.2
45.1
38.2 38.2
28.8
18.2
27.9
43.4
5...
@kyleplacy
39% increase in
smartphone penetration
in Europe between 2012-
2013.
@kyleplacy
0
10
20
30
40
50
60
70
80
69.3
57.8
72.1
58.9
64.4
58.1
61.5
66.2
57.8 56.6 57.3
53.7
71.4
63.4
67.8
Used a Sea...
@kyleplacy
62% have used a search
engine to research a
product.
@kyleplacy
Purchased a Product or Service
2013 Activities on a Smartphone (Google)
0
5
10
15
20
25
30
35
40
45
50
37
25
42...
@kyleplacy
36% have purchased
a product or service
on their smartphone.
Location
three.
@kyleplacy
@kyleplacy
@kyleplacy #ETFOM
Brand
Personalisation
four.
@kyleplacy
1. Predictive Intelligence
2. EGONomics
Two types of brand personalisation:
@kyleplacy
1. Predictive
Intelligence
@kyleplacy
41% of consumers buy more
from retailers who send
personalised emails based on
past buying behaviours.
Return Path
@kylepl...
12-25% increase in sales if
the transactional message
includes personalised
product recommendations.
ExactTarget Marketing...
The future of marketing is
also a recognition of a
customer’s social identity
and their quantified self.
@kyleplacy
Connected
Products
five.
@kyleplacy
Data equals
Relevance
Data beats
Opinions
We must move from numbers
keeping score to numbers that
drive better actions.
David Walmsley
Head of Multichannel
Marks & ...
exacttarget.com.au
5 Digital Trends Changing Marketing in the Nordics
5 Digital Trends Changing Marketing in the Nordics
5 Digital Trends Changing Marketing in the Nordics
5 Digital Trends Changing Marketing in the Nordics
5 Digital Trends Changing Marketing in the Nordics
5 Digital Trends Changing Marketing in the Nordics
5 Digital Trends Changing Marketing in the Nordics
5 Digital Trends Changing Marketing in the Nordics
5 Digital Trends Changing Marketing in the Nordics
5 Digital Trends Changing Marketing in the Nordics
5 Digital Trends Changing Marketing in the Nordics
5 Digital Trends Changing Marketing in the Nordics
5 Digital Trends Changing Marketing in the Nordics
5 Digital Trends Changing Marketing in the Nordics
5 Digital Trends Changing Marketing in the Nordics
5 Digital Trends Changing Marketing in the Nordics
5 Digital Trends Changing Marketing in the Nordics
5 Digital Trends Changing Marketing in the Nordics
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5 Digital Trends Changing Marketing in the Nordics

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Presentation given at the Borsen IT conference on May 14th in Copenhagen.

Published in: Business, Technology

5 Digital Trends Changing Marketing in the Nordics

  1. Kyle Lacy Director Global Content Marketing & Research @kyleplacy, www.kylelacy.com
  2. What’s Next? @kyleplacy
  3. Click the center icon >>>>> and browse for the image you want to insert. IF IMAGE INSERTS IN FRONT OF FOOTER, Right click on the image and Select Arrange/Send to Back
  4. What’s Next? @kyleplacy
  5. What’s Now? @kyleplacy
  6. Ginni Rometty CEO, IBM What you will see with rapid data and social sharing is the death of the average and the era of you. Businesses will be able to truly serve the individual. @kyleplacy
  7. Moments Matter one. @kyleplacy
  8. @kyleplacy
  9. Consumer Mobility two. @kyleplacy
  10. @kyleplacy
  11. I switched. @kyleplacy
  12. @kyleplacy Smartphone Penetration (Total Population) 0 10 20 30 40 50 60 70 35.9 22.2 45.1 38.2 38.2 28.8 18.2 27.9 43.4 54.3 15.5 44.2 50.7 42.7 50.9 48 33.5 59 45.5 42.3 39.8 32.5 41.3 52 67.5 35 55.4 63 54 62.2 2012 2013
  13. @kyleplacy 39% increase in smartphone penetration in Europe between 2012- 2013.
  14. @kyleplacy 0 10 20 30 40 50 60 70 80 69.3 57.8 72.1 58.9 64.4 58.1 61.5 66.2 57.8 56.6 57.3 53.7 71.4 63.4 67.8 Used a Search Engine for Product Search 2013 Activities on a Smartphone (Google)
  15. @kyleplacy 62% have used a search engine to research a product.
  16. @kyleplacy Purchased a Product or Service 2013 Activities on a Smartphone (Google) 0 5 10 15 20 25 30 35 40 45 50 37 25 42.4 28.3 31.2 34.3 31.8 33.8 31.1 45.7 38.8 30.5 46.9 42.6 39.3
  17. @kyleplacy 36% have purchased a product or service on their smartphone.
  18. Location three. @kyleplacy
  19. @kyleplacy
  20. @kyleplacy #ETFOM
  21. Brand Personalisation four. @kyleplacy
  22. 1. Predictive Intelligence 2. EGONomics Two types of brand personalisation: @kyleplacy
  23. 1. Predictive Intelligence @kyleplacy
  24. 41% of consumers buy more from retailers who send personalised emails based on past buying behaviours. Return Path @kyleplacy
  25. 12-25% increase in sales if the transactional message includes personalised product recommendations. ExactTarget Marketing Cloud @kyleplacy
  26. The future of marketing is also a recognition of a customer’s social identity and their quantified self. @kyleplacy
  27. Connected Products five. @kyleplacy
  28. Data equals Relevance
  29. Data beats Opinions
  30. We must move from numbers keeping score to numbers that drive better actions. David Walmsley Head of Multichannel Marks & Spencer @kyleplacy
  31. exacttarget.com.au

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