Wantrereneur to Entrepreneur  20 minutes about things  I didn’t know before, that I do now @andrewjscott November 2011, Ta...
Who am i?
 
    ?
 
 
1 Desire
Do something you love doing
 
<ul><li>..pitched over 200 investors </li></ul>
 
 
 
 
2 Purpose
Why are you doing this?
<ul><li>“ to organize the world's information and make it universally accessible and useful” </li></ul>
“ Make the planet healthier by giving everyone access to the skills of a personal trainer”
 
3 Timing
 
2002 Location based mobile social network
 
<ul><li>2002 </li></ul><ul><li>2003 </li></ul><ul><li>2004  </li></ul><ul><li>2008  </li></ul>
Mobiles
 
4 Team
<ul><li>Get a Co-Founder </li></ul><ul><li>Founder Options </li></ul><ul><li>Choose an opposite </li></ul>
 
 
5 Focus
<ul><li>Do 1 thing really well </li></ul>
 
<ul><li>Do 1 thing really well </li></ul><ul><li>Google = “better search, faster” </li></ul><ul><li>Facebook started simpl...
<ul><li>iPhone </li></ul><ul><li>Android </li></ul><ul><li>Windows Phone </li></ul><ul><li>Mobile HTML </li></ul><ul><li>W...
Golden Rule: Do 1 thing well first. ..and functionality is not core,  don’t   add it.
6 Testing
<ul><li>What is your vision </li></ul><ul><li>What are your assumptions? </li></ul>
Rummble: Better recommendations
<ul><li>What is your vision </li></ul><ul><li>What are your assumptions? </li></ul><ul><li>Test those assumptions </li></ul>
<ul><li>4,000 signups </li></ul><ul><li>70,000 signups </li></ul>
<ul><li>What is your vision </li></ul><ul><li>What are your assumptions? </li></ul><ul><li>Test those assumptions </li></u...
 
7 Funding
Be realistic. @ £ $
<ul><li>Be realistic </li></ul><ul><li>Don’t raise too much money </li></ul>
<ul><li>Be realistic </li></ul><ul><li>Don’t raise too much money </li></ul><ul><li>Raise as much money as you can </li></ul>
<ul><li>Have a strategy – it’s a game </li></ul>
Get drunk
zerp.ly/ andrewjscott @andrewjscott Thank you for listening!
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Andrew J. Scott presentation on StartSmart event Wantrepreneur 2 Entrepreneur 1.12.2011. Tallinn, Estonia

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Andrew J. Scott spoke on Start Smart! event Wantrepreneur 2 Entrepreneur 1. december 2011 in Tallinn, Estonia. www.start-smart.me. Andrews start-up www.rummble.com

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Andrew J. Scott presentation on StartSmart event Wantrepreneur 2 Entrepreneur 1.12.2011. Tallinn, Estonia

  1. 1. Wantrereneur to Entrepreneur  20 minutes about things I didn’t know before, that I do now @andrewjscott November 2011, Tallin Estonia
  2. 2. Who am i?
  3. 4.     ?
  4. 7. 1 Desire
  5. 8. Do something you love doing
  6. 10. <ul><li>..pitched over 200 investors </li></ul>
  7. 15. 2 Purpose
  8. 16. Why are you doing this?
  9. 17. <ul><li>“ to organize the world's information and make it universally accessible and useful” </li></ul>
  10. 18. “ Make the planet healthier by giving everyone access to the skills of a personal trainer”
  11. 20. 3 Timing
  12. 22. 2002 Location based mobile social network
  13. 24. <ul><li>2002 </li></ul><ul><li>2003 </li></ul><ul><li>2004 </li></ul><ul><li>2008 </li></ul>
  14. 25. Mobiles
  15. 27. 4 Team
  16. 28. <ul><li>Get a Co-Founder </li></ul><ul><li>Founder Options </li></ul><ul><li>Choose an opposite </li></ul>
  17. 31. 5 Focus
  18. 32. <ul><li>Do 1 thing really well </li></ul>
  19. 34. <ul><li>Do 1 thing really well </li></ul><ul><li>Google = “better search, faster” </li></ul><ul><li>Facebook started simple </li></ul><ul><li>Don’t do too many platforms </li></ul>
  20. 35. <ul><li>iPhone </li></ul><ul><li>Android </li></ul><ul><li>Windows Phone </li></ul><ul><li>Mobile HTML </li></ul><ul><li>Web </li></ul><ul><li>Vodafone 360 </li></ul>
  21. 36. Golden Rule: Do 1 thing well first. ..and functionality is not core, don’t add it.
  22. 37. 6 Testing
  23. 38. <ul><li>What is your vision </li></ul><ul><li>What are your assumptions? </li></ul>
  24. 39. Rummble: Better recommendations
  25. 40. <ul><li>What is your vision </li></ul><ul><li>What are your assumptions? </li></ul><ul><li>Test those assumptions </li></ul>
  26. 41. <ul><li>4,000 signups </li></ul><ul><li>70,000 signups </li></ul>
  27. 42. <ul><li>What is your vision </li></ul><ul><li>What are your assumptions? </li></ul><ul><li>Test those assumptions </li></ul><ul><li>Success = continue. Failure = Change. </li></ul>
  28. 44. 7 Funding
  29. 45. Be realistic. @ £ $
  30. 46. <ul><li>Be realistic </li></ul><ul><li>Don’t raise too much money </li></ul>
  31. 47. <ul><li>Be realistic </li></ul><ul><li>Don’t raise too much money </li></ul><ul><li>Raise as much money as you can </li></ul>
  32. 48. <ul><li>Have a strategy – it’s a game </li></ul>
  33. 49. Get drunk
  34. 50. zerp.ly/ andrewjscott @andrewjscott Thank you for listening!

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