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LinkedIn: A Guide for Small Businesses & Start Ups


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Updated to reflect some of the LinkedIn design changes: The 3rd in a series of 6 workshops helping small businesses and start ups leverage online marketing to maximise their business growth.

These workshops are being held at The Pennoyer Centre, Station Rd, Pulham St Mary IP21 4QT and you can find out more details here:

Published in: Business, News & Politics
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LinkedIn: A Guide for Small Businesses & Start Ups

  1. 1. Leveraging LinkedIn for Small Business
  2. 2. Why LinkedIn?
  3. 3. What is LinkedIn? Primarily B2B 11 million UK members Pro-active social channel Largely focused on business topics 30% use the mobile application 2.9 million company pages 2.1 million LinkedIn Groups
  4. 4. The Opportunity Grow your personal business network Extend your company’s reach Join in Group discussions
  5. 5. Your Personal Profile
  6. 6. 7 Steps to an Effective Profile According to LinkedIn having a completed profile gives you a 40% greater chance of using the platform successfully to network and build relationships. 1.Image 2.Headline 3.Experience 4.Summary 5.Skills & Expertise 6.Recommendations 7.Groups
  7. 7. Upload a Profile Image Professional In Focus
  8. 8. Compelling Headline Not just a job title
  9. 9. Experience
  10. 10. Summary
  11. 11. Skills & Expertise
  12. 12. Recommendations
  13. 13. Groups
  14. 14. Fine Tune Your Profile
  15. 15. 2 Profile Optimisation Tips Some extra tips to ensure you maximise the visibility of your profile. 1.Edit Your Profile Link 2.Ensure Your Profile is Public
  16. 16. Edit Your Profile Link
  17. 17. Make Your Profile Public
  18. 18. To Pay or Not To Pay
  19. 19. Paid Version Benefits Improved search options See who’s viewed your profile See full profiles of your network
  20. 20. Build Your Network
  21. 21. 5 Ways To Connect Given them a reason, start with who you know, then look to connect with those further afield. 1.Address book 2.Previous colleagues 3.Contacts of contacts 4.Advanced search 5.Groups
  22. 22. Address Book
  23. 23. Previous Colleagues
  24. 24. Connections of connections
  25. 25. Advanced Search
  26. 26. Groups
  27. 27. Company Page
  28. 28. Adding a company page
  29. 29. Status Updates
  30. 30. Key Guidelines 2-4 times a day – test quantity & timing for your audience Use BufferApp or Hootsuite for scheduling Keep it consistent Keep it on topic Share & Like Update your company & personal profile Take part in Group discussions Use the mobile app
  31. 31. Thank You ! Ltd. ! “Enabling businesses to leverage the power of the web.” ! 01379 330330