Social media for financial advisors **V2 MARCH 2011**

1,963 views

Published on

Join our Director of Web Marketing and learn how being active on social networking sites can benefit your business.

The webinar covered the following topics:
- LinkedIn strategies & tips
- Facebook, beef up your fan page
Twitter, who to follow, what to tweet about etc.
YouTube, get 24/7 interaction with clients + prospects
Slideshare, what is it, what to post
Archiving, FINRA regulations, compliance
5 tips to build trust online

Published in: Economy & Finance
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,963
On SlideShare
0
From Embeds
0
Number of Embeds
252
Actions
Shares
0
Downloads
38
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • Social media usage is growingHalf of financial professionals surveyed have moderate or significant experience with social mediaMost (86%) have a business or personal profile/account –up significantly from last yearTop business uses includemonitoring industry and market news,researching people, reading expert commentary and insights.
  • Do I need a Company page?When customers are shopping around for a financial service, they’ll likely search for your website and social media profiles. If their decision is time-sensitive, having a professional and informational site can make all the difference in their selection process.
  • And then there’s Facebook. Any guess as to how many people are now members? <CLICK> That’s right: a half a billion people.
  • Every day, more than 830 THOUSAND people join Facebook. Every day, I’ve been told, they add three floors of data center space. Never before in history have so many people joined one website. <CLICK>And to put things into perspective, imagine every single man, woman and child in San Francisco joining Facebook each day. That is a hugely significant number.
  • Create Remarkable Content with Cross Departmental BloggersPromote the Blog with Small but Consistent MessagesReview Analytics From Past Blog Articles
  • On the consumer side, how does that help yourbusiness? It turns out that people are more likely to buy if they are engaged within social sites. <CLICK> 50% reported this year that they are more likely to buy from you if you live where they live online. During the greatest recession of our lives, this is a significant number.
  • ×