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Using Content Curation To Build Authority Online

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Using Content Curation To Build Authority Online

  1. 1. Content Research and Curation Presented by Sean Clark Chief Curator & Co-Founder, Kurasie.com
  2. 2. Kurasie: The Content Curation Engine @SeanClark SEO Blogs / Websites Email Newsletters The foundation of all online marketingContent Social Media
  3. 3. Kurasie: The Content Curation Engine @SeanClark The choice is whether to create it or Curate it!
  4. 4. Kurasie: The Content Curation Engine @SeanClark Creation is the Optimum Route Limited time & a world full of content Busy person Photo Credit: https://www.flickr.com/photos/ninonatividad/
  5. 5. Kurasie: The Content Curation Engine @SeanClark CURATIONCAN PROVIDE A SOLUTION
  6. 6. Kurasie: The Content Curation Engine @SeanClark What is Curation? museum Photo Credit: https://www.flickr.com/photos/stuckincustoms/
  7. 7. Kurasie: The Content Curation Engine @SeanClark The benefits of Curation Regular Content Knowledge Idea Generation Builds Authority Positive SEO Time Efficient
  8. 8. Kurasie: The Content Curation Engine @SeanClark Some great Curators
  9. 9. Kurasie: The Content Curation Engine @SeanClark
  10. 10. Kurasie: The Content Curation Engine @SeanClark
  11. 11. Kurasie: The Content Curation Engine @SeanClark
  12. 12. Kurasie: The Content Curation Engine @SeanClark CURATIONHOW TO
  13. 13. Kurasie: The Content Curation Engine @SeanClark 1. Define your subject 2. Find content sources 3. Add to your Curation Tool of choice 4. Schedule on social every day 5. Curate a weekly article 6. Analyse the results & adapt where necessary
  14. 14. Kurasie: The Content Curation Engine @SeanClark Top Tips 1. Include unique content in curated articles that are going on your own website or blog. 2. Ensure you link out to high quality or respected sources. 3. Add value for the reader. 4. Build relationships with those whose content you are curating. They will often help you maximise your reach or add additional value.
  15. 15. Kurasie: The Content Curation Engine @SeanClark 01379 330330 @getKurasie sean@kurasie.com W Kurasie.com “Customers don’t buy your product or service, they buy your approach to solving their problem”. Jeff Ernst, VP of Marketing at Forrester Research. Thank You Tools & Resources: TalkWalker Alerts Alltop Digg Reddit Followerwonk Buzzsumo Kurasie Storify Scoop.it Feedly BufferApp

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