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LINKEDIN- WHAT’S
NEW IN 2017
8th February 2017
David Reilly
ABOUT ME
Deliver digital training workshops/ marketing strategy
to start ups
Manage the Future Thinking in Digital Marketi...
GREAT BOOKS
“An effective strategy is like a lever that
magnifies force.”
Richard Rumelt, Good Strategy Bad Strategy
LINKEDIN- WHY IT
MATTERS?
LINKEDIN DATA
4 out of 5 British professionals
are now LinkedIn members
2.5 million registered users in
London
820 000- UK...
REVENUES- Q3 2016
2009 2010 2011 2012 2013
2016
Inmillions
8
4.5
3
1
10
UK Membership Growth
Direct access to 20 million subscribers profile...
PREMIUM ACCOUNTS-
WORTH THE INVESTMENT?
Business Plus- £359 PA
BENEFITS OF BUSINESS
PLUS ACCOUNT
-Access to full Profiles of everyone in your network - 1st, 2nd
connections and ability ...
PRIVACY SETTINGS
PRIVACY- IMPORTANT
LINKEDIN’S MISSION
To connect the world’s professionals
to enable them to be more
productive and successful
NEW HOME PAGE
LAUNCHED- 7TH FEB 2017
BUILDING YOUR
PROFILE
HOME PAGE PROFILEInclude a detailed
Summary
More client
testimonials
Up to date contact
details
ADD MATERIALS TO YOUR
PROFILE Connect to slide share
EXAMPLES
ADD MATERIALS TO YOUR
PROFILE
Connect your profiles to
slideshare
Building your connections
TIP 1: JOIN RELEVANT
GROUPS
You can join up to 50 Groups
Join relevant Groups and engage
Your profile is 5 times more like...
TIP 2 USE RECENT ACTIVITY
Join the conversation
TIP 3 USE PERSONAL NOTES:
AUTHENTIC COMPLIMENTS
TIP 4- USE INMAIL
Use InMail to connect directly
Linkedin Allows 25 direct inMails
per month for a paid subscription
CONTENT
MARKETING
UNDERSTAND YOUR
AUDIENCE NEEDS
Quora
Buzz Sumo
TIP 1 USE LINKEDIN PULSE
Own publishing network
Requires a long term approach
TIP 2 INTEGRATE
SLIDESHARE INTO YOUR
PROFILE Presentations are one of the best
ways in which professionals
capture and sha...
TIP 3 USE COMPANY PAGES
TO HOST CONTENT
Salesforce: 371,954 followers
Concise and snappy headline are
more likely to get e...
USE IMAGES, INFOGRAPHICS
AND VIDEO
Company updates with images
have a 98% higher engagement
rate than those that don’t
Sou...
USE LINKEDIN
ADVERTISING
ADVERTISING OPTIONS
LINKEDIN CAMPAIGN
MANAGER
Upgraded Self
Serve Campaign
Manager
launched in
Aug 2015
FANTASTIC TARGETING FOR
ADVERTISING
Excellent targeting for Self Service
Advertising
1,891,391 linked subscribers in
the U...
PROMOTES WEBINAR AND
EVENT INVITATIONS
SPONSORED INMAIL
SPONSORED UPDATES –
ADVERTISING IN NEWS
SUMMARY
Exceptional reach for building relevant connections
Trusted environment for distributing content
Reaching people a...
Thank you
Any Questions?
David Reilly
davereilly32@gmail.com
07989 985922
Upcoming SlideShare
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LinkedIn- What's New in 2017

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What are the new features of LinkedIn in 2017 including building your first degree connections, content marketing and advertising

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LinkedIn- What's New in 2017

  1. 1. LINKEDIN- WHAT’S NEW IN 2017 8th February 2017 David Reilly
  2. 2. ABOUT ME Deliver digital training workshops/ marketing strategy to start ups Manage the Future Thinking in Digital Marketing network in London, 1500 members
  3. 3. GREAT BOOKS
  4. 4. “An effective strategy is like a lever that magnifies force.” Richard Rumelt, Good Strategy Bad Strategy
  5. 5. LINKEDIN- WHY IT MATTERS?
  6. 6. LINKEDIN DATA 4 out of 5 British professionals are now LinkedIn members 2.5 million registered users in London 820 000- UK Financial Services Professionals registered
  7. 7. REVENUES- Q3 2016
  8. 8. 2009 2010 2011 2012 2013 2016 Inmillions 8 4.5 3 1 10 UK Membership Growth Direct access to 20 million subscribers profiles of valuable and important information 20 15
  9. 9. PREMIUM ACCOUNTS- WORTH THE INVESTMENT? Business Plus- £359 PA
  10. 10. BENEFITS OF BUSINESS PLUS ACCOUNT -Access to full Profiles of everyone in your network - 1st, 2nd connections and ability to view non connected full profiles -Access to Who's Viewed Your Profile function so that you can see how they found you.
  11. 11. PRIVACY SETTINGS
  12. 12. PRIVACY- IMPORTANT
  13. 13. LINKEDIN’S MISSION To connect the world’s professionals to enable them to be more productive and successful
  14. 14. NEW HOME PAGE LAUNCHED- 7TH FEB 2017
  15. 15. BUILDING YOUR PROFILE
  16. 16. HOME PAGE PROFILEInclude a detailed Summary More client testimonials Up to date contact details
  17. 17. ADD MATERIALS TO YOUR PROFILE Connect to slide share
  18. 18. EXAMPLES
  19. 19. ADD MATERIALS TO YOUR PROFILE Connect your profiles to slideshare
  20. 20. Building your connections
  21. 21. TIP 1: JOIN RELEVANT GROUPS You can join up to 50 Groups Join relevant Groups and engage Your profile is 5 times more likely to be viewed if you have joined or are active in a Group
  22. 22. TIP 2 USE RECENT ACTIVITY Join the conversation
  23. 23. TIP 3 USE PERSONAL NOTES: AUTHENTIC COMPLIMENTS
  24. 24. TIP 4- USE INMAIL Use InMail to connect directly Linkedin Allows 25 direct inMails per month for a paid subscription
  25. 25. CONTENT MARKETING
  26. 26. UNDERSTAND YOUR AUDIENCE NEEDS Quora Buzz Sumo
  27. 27. TIP 1 USE LINKEDIN PULSE Own publishing network Requires a long term approach
  28. 28. TIP 2 INTEGRATE SLIDESHARE INTO YOUR PROFILE Presentations are one of the best ways in which professionals capture and share their experiences and knowledge, which in turn helps shape their professional identity,”
  29. 29. TIP 3 USE COMPANY PAGES TO HOST CONTENT Salesforce: 371,954 followers Concise and snappy headline are more likely to get engagement
  30. 30. USE IMAGES, INFOGRAPHICS AND VIDEO Company updates with images have a 98% higher engagement rate than those that don’t Source: Social Media Week
  31. 31. USE LINKEDIN ADVERTISING
  32. 32. ADVERTISING OPTIONS
  33. 33. LINKEDIN CAMPAIGN MANAGER Upgraded Self Serve Campaign Manager launched in Aug 2015
  34. 34. FANTASTIC TARGETING FOR ADVERTISING Excellent targeting for Self Service Advertising 1,891,391 linked subscribers in the UK, age 18- 24, 25-34
  35. 35. PROMOTES WEBINAR AND EVENT INVITATIONS
  36. 36. SPONSORED INMAIL
  37. 37. SPONSORED UPDATES – ADVERTISING IN NEWS
  38. 38. SUMMARY Exceptional reach for building relevant connections Trusted environment for distributing content Reaching people at the start of the sales funnel
  39. 39. Thank you Any Questions? David Reilly davereilly32@gmail.com 07989 985922

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