An Introduction to Facebookfor Small BusinessesFacebook.com/SeanClark.UK
Business Goals Get found by those looking for what you do Connect and engage with your audience Build a community aroun...
Terminology Edgerank Friend or Fan Group Like News Feed Page Profile WallFacebook.com/SeanClark.UK
Set Up A Business PageFacebook.com/SeanClark.UK
Creating the Page https://www.facebook.com/pages/create/Facebook.com/SeanClark.UK
Facebook.com/SeanClark.UK
Profile & Cover PhotoFacebook.com/SeanClark.UK
Editing the PageFacebook.com/SeanClark.UK
AdministratorsFacebook.com/SeanClark.UK
Page Optimisation Complete your profile & update regularly Add relevant applications – Events, Email Signup Professiona...
Page PromotionIt’s all about content:Studies by Dan Zarrella a social,search, and viral marketingscientist for HubSpot.
A Group or Page? Communities & Interests – Groups Businesses & Organisations - PagesFacebook.com/SeanClark.UK
Measurement & MetricsFacebook.com/SeanClark.UK
Facebook InsightsFacebook.com/SeanClark.UK
Tracking Your SuccessFacebook.com/SeanClark.UK
Tracking EngagementFacebook.com/SeanClark.UK
Some Best Practises Be interactive Early or exclusive offers Curate relevant content Like others too Engagement is ke...
Thank YouSeanClark.com Ltd.“Enabling businesses to leverage the power of the web.”01379 330330info@seanclark.comFacebook.c...
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An Introduction Facebook for Small Businesses

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This is the 2nd module from my 6 workshops being held at The Pennoyer Centre, Pulham St. Mary, Norfolk. Find out more about this workshop and future ones by visiting:
http://www.pennoyers.org.uk/index.php/whats-on/62.html

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An Introduction Facebook for Small Businesses

  1. 1. An Introduction to Facebookfor Small BusinessesFacebook.com/SeanClark.UK
  2. 2. Business Goals Get found by those looking for what you do Connect and engage with your audience Build a community around your organisation Share relevant & interesting content to grow youraudience Gain leads and ultimately customersFacebook.com/SeanClark.UK
  3. 3. Terminology Edgerank Friend or Fan Group Like News Feed Page Profile WallFacebook.com/SeanClark.UK
  4. 4. Set Up A Business PageFacebook.com/SeanClark.UK
  5. 5. Creating the Page https://www.facebook.com/pages/create/Facebook.com/SeanClark.UK
  6. 6. Facebook.com/SeanClark.UK
  7. 7. Profile & Cover PhotoFacebook.com/SeanClark.UK
  8. 8. Editing the PageFacebook.com/SeanClark.UK
  9. 9. AdministratorsFacebook.com/SeanClark.UK
  10. 10. Page Optimisation Complete your profile & update regularly Add relevant applications – Events, Email Signup Professional images Plan your messaging Engage with usersFacebook.com/SeanClark.UK
  11. 11. Page PromotionIt’s all about content:Studies by Dan Zarrella a social,search, and viral marketingscientist for HubSpot.
  12. 12. A Group or Page? Communities & Interests – Groups Businesses & Organisations - PagesFacebook.com/SeanClark.UK
  13. 13. Measurement & MetricsFacebook.com/SeanClark.UK
  14. 14. Facebook InsightsFacebook.com/SeanClark.UK
  15. 15. Tracking Your SuccessFacebook.com/SeanClark.UK
  16. 16. Tracking EngagementFacebook.com/SeanClark.UK
  17. 17. Some Best Practises Be interactive Early or exclusive offers Curate relevant content Like others too Engagement is key Don’t pitchFacebook.com/SeanClark.UK
  18. 18. Thank YouSeanClark.com Ltd.“Enabling businesses to leverage the power of the web.”01379 330330info@seanclark.comFacebook.com/SeanClark.UK

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