How To Use Twitter For Small Businesses


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This is the presentation from the first of my beginners online marketing workshops being held at The Pennoyers Centre, Pulham St. Mary, Norfolk.

The next workshop is the 30th May 2013 running until 26th July 2013.

If you'd like to attend you can find out more information here:

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  • 1. USERNAME A username, or handle, is always found at the beginning of a Tweet. 2. MENTION If you want to mention a user or brand in a Tweet, to give them credit or call it to their attention, simply include their @username and it will appear in their Connect tab. Like any other Tweet, this will be visible to all of your followers. 3. LINKS Including links in your Tweets is a great way to drive your followers to more information about what you’ve tweeted. To help you save space, any link that you paste into the message box will automatically be shortened to 19 characters. 4. HASHTAG A hashtag is any word, or phrase, beginning with the # symbol. People use hashtags to organise conversations, making it easier to find all content related to a given topic. Click on a hashtag to go directly to the search results for that term. 5. REPLY Click ‘reply’ to respond to a Tweet. When you reply, your response is public, and will show up in your timeline and the timeline of the person you replied to. Note: your Tweet will also be visible to people who follow both of you. Replying to a Tweet is a nice way to build relationships with your followers. 6. RETWEET See something you like? Retweet it! Retweeting will repost the message to all of your followers. This is a great way to thank a customer for saying something nice about you, or endorse a comment that you agree with.
  • How To Use Twitter For Small Businesses

    1. 1. How To Use Twitter For Small Businesses @SeanClark
    2. 2. The Numbers  Estimated 26 million Twitter users in the UK*  31% spend more than 1 hour a day on the network*  14% - more than 3.6 million people - say their daily usage exceeds two hours*  80% of the UK active Twitter users are active on mobile as well, compared to 60% globally (source:Twitter)  40% of users worldwide simply use Twitter as a news feed (source:Twitter) *results are based on a survey of 1,500 adults carried out by OnePoll for online bank, first direct Read more: MILLION-hours-day-Facebook-Twitter.html#ixzz2TSCzsh5w
    3. 3. They Use Twitter For… @SeanClark
    4. 4. Create An Account @SeanClark
    5. 5. Choose A Username @SeanClark
    6. 6. Complete Your Profile @SeanClark
    7. 7. Perfecting Your Profile @SeanClark
    8. 8. Who To Follow @SeanClark
    9. 9. Connect With Others @SeanClark
    10. 10. The Anatomy Of A Tweet @SeanClark
    11. 11. Your First Tweet @SeanClark
    12. 12. Know Your Audience @SeanClark
    13. 13. Listen @SeanClark
    14. 14. Keep It Real @SeanClark
    15. 15. Create Conversations @SeanClark
    16. 16. Make It A Habit
    17. 17. Plan Your Week On Twitter  Monday: Hints & Tips  Tuesday: Promote Others  Wednesday: In The News  Thursday: Interesting Images  Friday: Fun Stuff @SeanClark
    18. 18. Shareable Tweets @SeanClark
    19. 19. Promote Your Username @SeanClark
    20. 20. Ask For RTs (occasionally) @SeanClark
    21. 21. Connect With Others @SeanClark
    22. 22. Simple Measures Of Success  Did you get retweeted, how often?  What got retweeted & what didn’t?  Are your followers increasing & are they right ones?  Are your customers following you?  Ask for feedback?  Are people engaging with you? @SeanClark
    23. 23. Innovative Uses For Twitter  Monitor your competitors  Trend spotting  Customer support  Idea generation  Recruitment  Customer feedback  Promoting Events @SeanClark
    24. 24. @SeanClark Thank You Ltd. “Enabling businesses to leverage the power of the web.” 01379 330330