Checkout the various types of communication networks in an organization..

1. PREPARED BY:
SUDARSAN SUBRAMANIAN
MBA-ABM
KERALA AGRICULTURAL UNIVERSITY

2. PATTERNS OF COMMUNICATION

3. What is patterns of communication?
• Pathway along which information flows.
• Choice of patterns depends on:
• Nature of organization
• Nature of group’s tasks
3

4. TYPES OF PATTERNS
Centralized Patterns
All information is passed through
a common position.
• Wheel Network
• Y Network
• Chain Network
Decentralized Patterns
Information is not passing through
a specific position.
• Circle Network
• All Channel Network
4

5. WHEEL NETWORK
Leader
• Also known as Star Network.
• Most Centralized.
• Members communicates only
with the leader.
• Leader can communicates with
all members.
5

6. MERITS
• Fastest information exchange.
• Effective in simple task.
DEMERITS
• Poor in complex tasks.
• Low overall satisfaction.
6

7. Y NETWORK
Leader
• Leader is associated with sub-
groups too.
• Sub-groups cannot communicate
with each other.
7

8. MERITS
• Effective in tasks with different sub tasks.
• Leader won’t be overloaded with information.
DEMERITS
• Less Centralized.
• Low overall member satisfaction.
8

9. CHAIN NETWORK
Leader
• All members cannot
communicate with the leader.
• Allows only vertical
movement.
9

10. MERITS
• Strictly formal information flow.
• Effective in simple task.
DEMERITS
• Distortion of information at the end.
• Bottom level members feel less motivated.
10

11. CIRCLE NETWORK
• No specific leader.
• Maintains good organizational
relations.
11

12. MERITS
• All member have same power.
• Everyone takes part in decision making.
• Efficient in complex tasks.
DEMERITS
• Information moves slowly.
• Information may get distorted.
12

13. ALL CHANNEL NETWORK
• Leadership is shared among all
members.
• Communication happens
frequently.
• But not always face to face.
13

14. MERITS
• Everyone can interact with all members.
• Efficient in complex tasks.
• High member satisfaction.
• Highest member participation.
DEMERITS
• Slowest among all.
• Performance in simple task is poor.
14

15. Thank you