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Making Enterprise Collaboration Work Jacob Morgan

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• Principal, Chess Media Group• Author of The Collaborative Organization (McGraw Hill)• Traveler and Chess Lover!• Blog: SocialBusinessAdviser.com• Twitter: @JacobM

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What I Believe• Collaboration can make the world a better place• This idea is not enough for executives• Need a focus on business value: – The Collaborative Organization• Shift from an idea to an action

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The Ultimate PuzzleThe number of possible ways ofplaying the first four moves forboth sides in a game of chess is318,979,564,000There are move possible chessmoves then there are atoms in theentire universeThere are more possible Chessmoves then there are seconds thathave elapsed since the big bang

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What Is Collaboration? • Collaboration isn’t new, it’s been around for many years • All about two or more people working together to create something or achieve a goal • Technology and culture have changed

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Collaboration Has Evolved• Nobody even • Digital • Scale remembers • With boundaries • Transparency • Not at scale • Digital • Poor depth and • Breadth and depth breadth • No boundaries • Small • Truly collaborative groups/individual • Empowered • Static employees • Email!! • Dynamic • Beyond email

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Fueled by the Consumer Web• Thanks to companies such as Facebook, Twitter, Google, Foursquare, Linkedi n and others it’s now so easy to: – Find information and people – Connect with information and people – Create information – Share information – Consume information• More comfortable living a public life

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Mind the Gap Consumer web The EnterpriseNew tools and Trapped in emailbehaviors Legacy systemsTransparency The enterprise is getting left behind Old ways of workingEasy of use and is struggling to Not efficientInnovation adapt to current Command andEasy to changes in behavior controlfind, connect, share and technology, create, & consume Hard to navigateEvolving Not adapting

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Common Collaboration Problems• Find subject matter experts• Hard to find people and information• Too much time spent in email• Cross-boundary communication/collaboration• Duplication of content• Department and organizational alignment• Making work more efficient• Improving employee engagement• Work-life balance

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5 Types of Organizations • None of the elements are addressedUnaware • May be doing some basic research • More formalized discovery • Basic planningExploring • 1-3 months • Defined elements • Formalized strategies developedDefined • 1-3 months • Implementation • Modeled and championedAdoptive • 1-3 years • Iterations and improvement • Danger of regressingAdaptive • Remainder of time

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Collaborative AssessmentGoals and Organizational Process Technology GovernanceObjectives cultureStage 4 Stage 2 Stage 3 Stage 5 Stage 1Not defined for No executive No escalation Need to No policies inemployees sponsorship in place develop place integration roadmap Not open No guidelines in place Best practices not shared

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12 Principles of Collaboration1. Individual benefit is just as important as the overall corporate benefit (if not more important)2. Strategy before technology3. Listen to the voice of the employee4. Learn to get out of the way5. Lead by example6. Integrate into the flow of work

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12 Principles of Collaboration7. Create a supportive environment8. Measure what matters9. Persistence10.Adapt and evolve11.Employee collaboration also benefits the customer12. And number 12 is…

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Collaboration can Make the World a Better Place

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Questions? Jacob Morgan Principal, Chess Media Group Author, The Collaborative Organization TheCollaborativeOrganization.com Jacob@ChessMediaGroup.com SocialBusinessAdvisor.com @JacobM“…Jacobs book guides leaders on how to develop strategies tobuild this type of a Collaborative Organization.‘Vivek Kundra, Former Chief Information Officer of the UnitedStates of America“…Jacob’s book is a valuable strategic guide to help leaders deployemerging collaboration technologies and strategies to "get there.“Jonathan Becher, CMO, SAP"A valuable strategic guide for organizations looking to tap thepower of new social and collaborative tools to create moreconnected, engaged, and successful organizations."Ed Coleman, Chairman and CEO, Unisys Corporation