2. Genre
• Rap magazine based in north London
• Reflects the vibrant music scene
• Lots of content to include about rap
within the area
• No direct competition
3. Content & article ideas
• 50 – 100 pages
• Popular rap Artists
• Top tracks
• Interviews from the artist
• Biographies
• Q&A
4. Target audience
• Primary target audience 16 – 21 year
old's
• Males
• Middle class due to the price
• Secondary target audience 16-21 year
old's females
• No heavy text as teenagers will be
reading and become disinterested
• Engaging activities & competitions
• Pictures through out
