The objective is to create a magazine about the North London music scene that showcases local talent and venues. The target audience is young adults aged 17-24 who are interested in the genre. The magazine will include interviews with artists about how they started rapping and their lifestyle changes. It will also review local music venues. The title is called "Hype" to represent the hype in the music scene. The font size is large to catch readers' attention and the colors are black and red to match the serious nature of most rappers. Marketing methods include using popular social media, cross promotion, and online advertisements.

2. Objective
• is to create a magazine that gives people an insight into the
North London music scene and to showcase the talent and
venues.
• The target audience is young adults age 17-24 as I feel that
they can relate to the genre better.
• I believe targeting young adults would be great as they tend
to have a huge influence in within the music scene.

3. The content will include
• an interview with the artist which would be on how they began
rapping, the shift of lifestyle and many more.
• The magazine will also include reviews on venues in area and many
more.
• These ideas are to attract those who find the lifestyle behind the
music interesting and they may want to read the interview to feel and
see if they can relate to the rappers personality.

4. • The Title, called Hype as it will correlate with the hype in the music scene and that from the
name of the title they should know that in the magazine I be about the latest music and
what appears to be hot.
• The Font size is quite large to make it stand out to those
walking past and is an attempt to catch the audiences eye.
• The Font colors are simple with it being black and red.
These colors are serious colors as the majority of the
rappers are serious.

5. The Marketing Methods would be:
• Target the most common Social Media app for young adults form 18-24
• Cross promotion would help to attract a whole new audience
• Online presence such as advertisements on websites.