Global coronavirus resource: Connecting people during the COVID-19 pandemic A GUIDE FOR MEDIA PARTNERS

Global coronavirus resource:
Connecting people during
the COVID-19 pandemic
A GUIDE FOR MEDIA PARTNERS

Facebook company, 2020 Global COVID-19 Guide
In the face of the global coronavirus (COVID-19) crisis, we want
to help you stay informed, connected and empowered to
create for people who depend on you, trust you and rely on you
during this time.
As the pandemic continues to escalate, Facebook is focused on keeping
people informed with accurate information as well as supporting global health
experts in stopping misinformation. Our thoughts are with you and your loved
ones, your communities and everyone impacted around the world. In recent
weeks we have seen inspiring examples of individuals and groups helping
each other. People across the globe are stepping up and rising to the
enormous challenge in front of us all.
Many are turning to Facebook and Instagram to stay connected with their
communities. Going live, journalists are sharing vital information in real time;
musicians and fashion designers are giving virtual shows; schools are live
streaming graduation ceremonies; and religious groups of all faiths are
gathering their congregations. Parents are creating Facebook Groups to host
virtual classrooms. Public figures who tested positive are documenting their
experiences in posts and Stories to help educate others. These
unprecedented times have opened the doors to a wave of creative means for
educating and entertaining communities and transforming activities into
virtual experiences.
As we continue to find ways to help people navigate this difficult time and
prevent the spread of coronavirus, one small step is sharing specific ways you
can use Facebook and Instagram to bring people together during the crisis.
We hope this resource helps you continue to inspire, educate and entertain
the world.
Introduction

Table of contents
1. Keep your community
safe and connected
• Stay informed
• 5 content tips
2. Tools you can use
to help people
• Crossposting
• Live
• Stories
• Watch & IGTV
• Groups
3. Inspire action
• COVID-19 challenges, stickers
and fundraisers
• Social impact tools
4. Supporting your business
• In-stream ads
• Branded Content
• Fan subscriptions
5. Working from home
• Workplace
• At-home studio
• Bulk upload
6. Refresh on the basics
• Account safety and security
• Video template
• Playlists and series
• Creator account
• Creator Studio
• Creator Studio Insights
• CrowdTangle
7. Final note

We know it's more important than ever for you to connect people and build solidarity.
Here we’ll share speciﬁc ways you can inform, comfort and entertain your community using
tools and features you’re already familiar with on Facebook and Instagram.
Keep your community
safe and connected

4 Get creative
Consider any wild ideas
you’ve had in the past that
you never brought to life.
Tap into your creativity
and try out big ideas that
could help people.
3 Give back
Encourage those who
have the means to donate
to charities that are
responding to the
coronavirus and people
who are directly affected.
2 Share good values
Stay positive and inspire
your community with
honesty and authenticity.
1 Take care
Now is the time to focus on
health and safety for you
and your loved ones.
First and foremost...
Thoughts to
keep in mind
Overview

We’re working closely with the World Health Organization (WHO), UNICEF, and
national ministries of health to connect people with accurate information.
Sharing facts to fight the spread of misinformation can help limit the
spread of illness and give people confidence in their own actions.
Before sharing any details about coronavirus with your community,
you can find the latest tips and updates from global and local health
authorities on Facebook’s Coronavirus (COVID-19) Information
Center.
Stay informed
Overview

Captures people's attention and is
relevant to topics they are seeking out.
WAYS TO DO THIS:
• Use hashtags in your feed and
Stories such as the WHO’s
#SafeHands Challenge.
• Optimize for search with clear titles,
descriptions and tags.
• Tag relevant people and locations to
reach the most relevant audience.
2 Relevant
Sparks authentic shares and back-
and-forth discussion in the comments.
WAYS TO DO THIS:
• Respond to comments on your posts
to show people you’re there for
them. It can give your community a
real sense of connection during
times of physical distancing.
• Comment on other people’s content
so more people can interact, and get
inspired to join the conversation.
• Call on established friends or related
accounts to help spread accurate
information and positivity. They can
re-share your content to their feeds
or Stories and tag you.
1 Engaging
Try to create content that is...
5 qualities of
meaningful content
Overview

As a reminder, everything
shared on Facebook and
Instagram must also abide
by our Community Standards
and Guidelines.
High-quality and 3+ minutes in length
for videos to drive longer views of over
1 minute.
WAYS TO DO THIS:
• Create long-form videos for IGTV or
on Facebook, which may qualify for
Facebook Watch.
5 Retentive
Builds trust and guides your community
to regularly return to your Page.
WAYS TO DO THIS:
• Post or go live regularly at a
recurring time to bring people
together. They can start looking
forward to your content and
conversations, whether you’re
dissecting the latest news, sharing
your thoughts or posting a lighter
moment to help people decompress.
• Share updates between bigger
moments and mix up the formats like
photos, videos, GIFs, and notes to
keep people connected and inspire
positive conversation.
4 Consistent
Unique and original, created by you.
WAYS TO DO THIS:
• Avoid posting duplicative
content from others that you
had no meaningful role in creating.
The exception, of course, is
re-sharing posts from health
authorities like the WHO.
3 Original
5 qualities of meaningful content

By using a variety of ways to connect on Facebook and Instagram, you can fully harness
your voice to help people stay engaged during this challenging time. We’ll share ways you
can connect your community on Facebook and Instagram during the crisis.
Tools and features
to help people

Note: For any admin on
Android, this final step must
happen each time an Admin
switches Instagram accounts,
even if previously done.
If your Instagram account is linked to
multiple Facebook Pages, you can change
which of those Pages you want to
crosspost your Instagram Stories:
✓ Open the Instagram app on your phone.
✓ Tap your profile picture, then the menu icon.
✓ Tap Settings, then Account, then Linked Accounts.
✓ Tap Facebook. And select Share to [your profile or Page].
✓ To switch to a second Instagram account, tap Settings,
then Add Account, then Log Into Existing Account
✓ Tap Facebook. And select Share to the respective
Facebook Page
2
To automatically crosspost Instagram
Stories to your Facebook Page:
✓ Open the Instagram app on your phone.
✓ Tap the camera icon.
✓ Tap the settings icon.
✓ Select Share Your Story to Facebook.
1To make sure your Instagram posts are
syncing to Facebook:
✓ Go to your Instagram profile and tap the three lines in
the top right.
✓ Tap Settings, then Account, then Linked Accounts
and then select Facebook.
✓ Enter your Facebook login information.
✓ By default, your Instagram account will link to your
personal Facebook timeline. To link to a Page instead,
tap Facebook again and then tap Share to choose a
Page that you manage.
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Sync your storiesSync your posts
By using Facebook and Instagram together, you can reach even more people looking to you
for inspiration. You can automatically crosspost Instagram posts and Stories to Facebook,
as well as crosspost IGTV videos to Facebook. If there are individual posts and Stories you
don’t want crossposted, you’ll be able to exclude them before posting.
Crossposting from
Instagram to Facebook
Tools and features to help people

Don’t forget you can manage your content and get insights on both Facebook and Instagram
by using Creator Studio. Follow these simple steps to get set up.
For either option, you can change your Facebook Page preferences from the Instagram mobile
app by going to: Settings > Linked Accounts > Facebook > Share to > Choose a Page.
To get the most out of crossposting your videos, use the Facebook Video Template for your
Page. This template for Pages includes a spotlight section to give you more flexibility to
spotlight your top videos.
Think about creating playlists to organize your videos around different themes so your
community can easily find and watch their favorites. The switch is easy and available to all
Pages globally.
To share from IGTV to Facebook via desktop,
first make sure you have created your IGTV
channel, then open your web browser and go to
Instagram.com:
✓ Go to your profile and click IGTV.
✓ Click Upload.
✓ Click + and choose a vertical video up to 1 hour
long, or drag and drop a video file.
✓ Add a title and description. You can also
choose to share to a Facebook Page.
• The first time you do this, you'll be prompted
to sign in to Facebook and connect your
Facebook Page. You need to be an admin for
the Facebook page in order to connect it to
IGTV.
✓ Click Post.
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Sync your IGTV videos
Crossposting from Instagram to Facebook

Post “process-style” content,
such as a behind-the-scenes
look at:
• Your craft or hobbies
• Cooking
• Working out
• Getting dressed for
a day inside
• Talking about an
upcoming project
Share an announcement that
helps keep your community
informed
Livestream a performance you’ve
been working on
Teach a class, showcase a skill or share
your services virtually
Livestream yourself playing video
games. Click here for steps on how to
set up your Gaming Video Creator Page
Answer crowdsourced questions
Share how you’re feeling and coping
and offer any tips
Ideas to get you started:
While we all practice physical distancing, live streaming can make personal connections
happen in real time. Here’s how to create that shared experience on both Facebook and
Instagram Live. With live video, your community can instantly ask questions, comment,
react, or just follow along.
Going Live on Facebook
and Instagram

If adding music to your live
streams, make sure you have the
rights to use the music or you can
download and use music from the
Sound Collection tab in Creator
Studio. Use of commercial music
without proper clearances could
result in your stream being
removed.
Consider whether to record your
content horizontally or vertically.
Horizontal video can make it
easier for people to view on a
connected TV or laptop.
Best practices to keep in mind
Going Live on Facebook and Instagram
Make it conversational.
Keep your setup casual.
The majority of Live content
is shot selﬁe-style so consider
having direct eye contact.
Aim to stream for at least 15
minutes or longer, since it
takes time for viewers to join.
If ﬁlming on your phone, lock
the focus and exposure by
holding down on the screen.
For improved audio, consider
using a wireless microphone that
plugs into your phone or camera.

Go live and raise money for a cause
• Live video is a powerful way to engage with
your community and rally support for health
organizations. In specific markets, people can
donate as they watch your live video or after
you’ve posted the video. See a list of eligible
countries here.
• Explain why the cause is meaningful to you and
be clear about fundraising goals and what you
hope to achieve.
• Consider inviting others (family, friends or other
influential figures) to join you and help advocate
for the cause.
• On Facebook Live, pin a comment to give your
viewers an idea of what you’re doing and direct
them to the right place to provide support.
• Qualified Facebook Pages can add a Donate
button to their live videos by using the Facebook
app on mobile or Live Producer on a computer -
more information is available below.
Going Live on Facebook and Instagram

Navigate to the Page, group or event you
want to live stream from.
Tap the Live button at the bottom of the
post composer.
Add a description to your video. You can
also tag friends, check in to a location,
and add a feeling or activity.
Tap Start Live Video.
Tap Finish when you want to
end your broadcast.
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How to use Facebook Live on a phone
Go live on Facebook to broadcast a conversation, performance, Q&A or virtual event.
You can go live on a Page, in a group or an event, and your live videos will also appear in
people’s News Feed.
Facebook
Live

Once you have your encoding software
and camera installed, you’re ready to go
live using Live Producer, which is the new
way to go live on Facebook using higher-
end production equipment and streaming
software. You can access Live Producer
at facebook.com/live/producer. Learn
more about how to use Live Producer
here. We also recommend checking out
this advanced Facebook Live guide for
planning larger virtual events or shows
using Live Producer.
You’ll need streaming software (also
referred to as encoding software or an
encoder). The encoder that's best for you
may depend on the type of content you
plan to stream. There are several
programs to choose from, including free
open-source software. Learn more about
encoding software options and going live
with streaming software.
How to go live on Facebook with a camera and streaming software
Facebook Live

When you schedule a live broadcast, 2 posts are automatically created:
1. An announcement post: When you schedule your live broadcast, an announcement post is
published to your Page, letting your followers know you have an upcoming live stream.
People who see the announcement post can click "Get Reminder" to receive a one-time
reminder notiﬁcation shortly before the stream begins.
2. A live broadcast post: At the scheduled time of your live broadcast, a post containing your
live stream will automatically be published. People who expressed interest via the
announcement post get a notiﬁcation directing them to the broadcast.
Scheduling a live stream
If you’re using a connected camera and encoder, you can schedule a live stream up to one
week in advance in Live Producer. If possible, we recommend scheduling live broadcasts
ahead of time to make your audience aware of upcoming broadcasts and to more easily
connect when your stream begins. Learn more about scheduling a live broadcast here.
Facebook Live feature highlights
Facebook Live

Qualiﬁed Pages can add a Donate button to their live videos
by using the Facebook app on mobile or Live Producer on a
computer. This allows you to raise money during a live video
for a nonproﬁt or charitable organization, including your own.
Donations are not available in all markets. Learn how you can
qualify for Facebook's fundraising tools here.
This image shows how you can add a Donate button using
Live Producer. Learn how to add a Donate button to a mobile
broadcast here.
Raising money for a cause
• Slow: Commenters can
only comment once every
10 seconds.
• Discussion: Your chat will
only show comments of at
least 100 characters.
• Follower: Only your
followers can comment.
• Restricted: Viewers must
have accounts that are at
least two weeks old to
comment.
• Protected: Commenters
must have followed you for
at least 15 minutes.
Moderating comments
If you’re using a connected camera and encoder, you can moderate comments in Live Producer.
Once a stream is initiated, the left-hand column will display your Live post’s comments, giving
you the ability to moderate the discussion while also monitoring the live stream.
A dropdown menu lets you apply the following settings to
more easily manage comments:
Facebook Live

Bringing guests into your broadcast
If you’re using Live Producer, you can bring guests into your broadcast by using platforms like
Be.Live, Stage Ten and easylive.io. Find the partner that is right for you. Video conferencing
software providers such as Zoom and BlueJeans also allow you to broadcast live to Facebook
with multiple participants. Learn more about broadcasting Live to Facebook using Zoom and
BlueJeans, or ask your video conferencing provider if they support this functionality.
Trimming and clipping previously live videos
You can trim the beginning and end of your previously live video if there’s any unnecessary
footage you’d like to cut. You can also create shorter video clips from the longer broadcast.
To trim the beginning or end
of your previously live video:
✓ Go to Creator Studio and
navigate to the Posts tab
under the Content
Library section.
✓ Check the box next to the
previously live video you
want to clip and select
the Edit Post button.
✓ Select Trimming on the
right side of the pop-up
screen.
✓ Select your start and end
points, and press Save.
To create a clip of a previously live video:
✓ Go to Creator Studio and navigate to the Posts
tab under the Content Library section.
✓ Check the box next to the previously live video
you want to clip and select the Edit Post button.
✓ Select Video Clipping under Subtitles &
Captions on the right side of the pop-up screen.
✓ Set your clip start and end points.
✓ Select + Add Clip.
✓ Add a title to the clip.
✓ Select Save.
✓ After you create your clip, you can ﬁnd it in the
Clips tab within the Content Library section of
Creator Studio. From here, you can publish the
clip to your Page and add it to any relevant
playlists.
Facebook Live

Before you go live:
Encourage people to tune in by notifying them in
advance using posts or Stories.
Source questions from the audience in advance and
prep your answers.
If you’re streaming using a phone, turn on Do Not
Disturb and make sure you have a strong Internet
connection.
Use a tripod or camera stabilizer for a steadier shot.
Write a compelling description before going live.
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Here are some things to keep in mind before, during
and after your stream on Facebook Live.
Facebook Live

After your live stream:
Save the Live to your Camera Roll and
re-share as video-on-demand content
in your Feed, Stories, IGTV, etc.
See how your live video performed in
the Insights section of Creator Studio.
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During your live stream:
Make sure you give your audience time to tune in. Try going live for 30-60 minutes.
Respond to, or pin, fan comments.
Say hello to your fans by name when responding to their comments, and prompt
them for questions on a certain topic to encourage engagement.
Share the live stream in groups or on Pages and proﬁles you manage.
Crosspost the live stream to multiple Pages simultaneously (only available using
Live Producer). Click here to learn more about live crossposting.
Embed the live stream on your website or blog if you have one (only available
using Live Producer)
The time limit for a live video session using the Facebook mobile app is 4 hours,
and the time limit for a live video session using Live Producer is 8 hours.
Depending on the content (such as virtual events or performances), consider
encouraging viewers to mirror the content to a larger screen such as a TV.
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Facebook Live

Use the Countdown sticker in Stories to
count down to your live video. When the
countdown ends, you and everyone who
turned on reminders for your
countdown will receive a notiﬁcation.
Use the Questions sticker in Stories to
source questions beforehand.
Try going live at certain times during
the day/week so your community knows
when to look forward to tuning in.
Before you go live:
Here are some things to keep in mind before,
during and after your stream on Instagram Live.
Just like on Facebook, going live is a simple
way to create a virtual event. It allows you to
maintain a positive and direct line with your
community during this time.
Instagram
Live

Pro Tip: Screenshot the end of your Live to save views.
How to share your Live video to Feed or IGTV:
2
Note: When you save your Live video to your
camera roll, likes and comments are not saved.
3
Upload and share to Feed (for videos
under 1min) or IGTV .
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To save your Live video, tap in the top left
to save the video to your phone’s camera roll.
How to share your Live video to Stories:
1
After your Live ends, tap Share to Story
at the bottom of your screen.
2
Note: Live video replays include likes and
comments from the original Live video.
3 Learn more here.
After your live stream:
Share your Live video to Stories, Feed or IGTV
During your live stream:
Go live with a friend or fan using Live With, which prompts a notiﬁcation to your
collaborator’s followers as well. Learn how here.
• You’ll need to screen record your Live With while you’re broadcasting if you want to
share it after to upload it to Feed (if less than 1 minute) or IGTV.
• Don’t forget to take measures that turn off notiﬁcations while you screen record.
• To respond to a comment, try this: Tap the comment, and then tap Pin Comment to
pin it so that viewers can see it more easily while you reply.
Share media with your audience (on iOS only) using the Media sharing button located on
the bottom right of your Live recording screen, which allows you to share any video or
image on screen.
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Instagram Live

During these difﬁcult times, Stories are an easy way to stay connected and engage with
your family, friends and community in real time. There are a number of different hashtags
and stickers you can use across Facebook and Instagram Stories, such as #SafeHands
and the Stay Home sticker. You can also use the Stay Home sticker to encourage people
to follow guidelines from local health authorities regarding staying at home.
Facebook and
Instagram Stories

Here are a few ways to personalize your Stories
with creative features and interactive stickers:
✓ You can use the Stay Home, Thanks Health
Heroes and donation stickers to build solidarity
and promote organizations that are helping
people in need.
✓ Drive to national health guidelines using swipe
up links to showcase WHO and other health
ministry pages.
✓ Incorporate GIFs that encourage physical
distancing, washing your hands, and
supporting local businesses.
✓ Add a mentions sticker to your story to connect
with other pages by mentioning their page.
Access your Story insights by going to your Page and clicking Insights at the top.
Then, click Stories in the left column.
You can use Stories to continue staying close to your community. Learn more about how
your recent Page stories are performing in your Stories Insights. Insights include unique
opens, engagements, audience demographics and more.
Facebook
Stories

✓ Start every morning with a Stories update on
your mood featuring a song via the music sticker.
✓ Add Stories about your experiences while in self-
quarantine with Story Highlights, which appear
below your proﬁle photo and remain visible until
you remove them.
✓ Test out concepts for upcoming projects or
content via the poll sticker.
✓ Offer a pick-me-up: use the questions sticker to
source ideas for books, articles, TV shows or
movies people can watch during down time.
✓ Try out our new coronavirus response stickers,
which can be found in the sticker tray.
You can use Instagram Stories to interact and maintain a close connection with
people amidst all the changes happening in the world during this difﬁcult time. Similar to
Facebook, consider joining the WHO #SafeHands Challenge and adding the Stay Home
and Thanks Health Heroes stickers.
Instagram
Stories

Interactivity is key. These features and stickers help
you engage with your followers. Learn more.
• Questions sticker: answer community questions
or ask questions of your own.
• Poll and quiz stickers: playfully involve your
audience.
• Music sticker: share your mood via music.
• Countdown sticker: build anticipation for any
moment your followers want to know about
(example: an upcoming Q&A in Live).
• View, reply to and share Stories About You.
Access these @-mentions through your
activity tab.
• Regularly update Highlights with Stories that
best represent you.
• Use Close Friends and Group Stories to share
speciﬁc Stories content with your different tribes,
or as a way to remotely share creative ideas.
Instagram Stories

Below, we’ll share best practices for Facebook Watch and IGTV.
✓ Share daily reﬂections on how you’re
feeling or managing life indoors.
✓ Give a tour of your home, hotel, closet
or garage.
✓ React to the latest episode of your
favorite TV show.
✓ Invite people to watch a long-form
Q&A video.
✓ Create an ongoing series for a
behind-the-scenes look at a passion
or hobby.
To connect your community for an extended period of time, consider sharing longer, more
personal videos on Facebook and IGTV. You can share videos from IGTV to your Facebook
Page by linking your accounts.
Facebook Watch
& IGTV

Encourage back-and-forth discussion.
Be sure to interact with others in the comments
section to build a deeper connection and show
you care.
Establish trust by being your authentic self and
creating videos on a consistent basis. A set
publishing schedule encourages people to return
to view your next video.
Mix formats and share related videos, photos or
text to help keep people engaged between
episodes.
Catch people’s attention in the ﬁrst few seconds.
Consider using quick cuts and teasing a
cliffhanger around the 1-minute mark to keep
people invested.
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All videos on Facebook are eligible to appear in the Watch tab. The types of videos that are
more likely to be surfaced in Watch drive intentional and loyal viewing, which includes videos
that people ﬁnd most relevant to their interests and regularly seek out and come back to, as
well as videos that come from Pages they’ve engaged with.
Facebook
Watch

• Publish original (not repurposed) content.
• Currently, you need to save your Live
videos to the camera roll in order to
re-upload them as IGTV videos. To save a
Live video after a broadcast, tap the
Save/Download button on the top left to
save the video to your phone's camera
roll. From there, you can share to IGTV.
• Use sound, editing and graphics
techniques to make your IGTV
stand out.
• Use the Series tool to share episodic,
themed IGTV content. Learn how here.
Consider using this time to explore creating IGTV content around new topics or organizations
you’re passionate about supporting. Discovering other people’s IGTV content can also help
you feel closer to the outside world.
IGTV

• Engage people in the ﬁrst 3 seconds with
the sweet spot being 3-5 minutes long in
total. If you have a 15-minute video,
consider breaking it up into segments.
• Add a compelling hook to start:
visually or through your intro.
• Prompt for and include a reveal
at the end of your video.
• Promote in Stories using the countdown
sticker and re-share to encourage your
audience to watch. If you’re doing a
Series, tell people when to expect the
next video.
• Use Feed Preview so your existing
audience sees your IGTV content.
• The new IGTV cropping tool allows you to
select a thumbnail image so it still looks
good on your grid.
• Consider the best day to post, such
as weekends (and sometimes
Fridays).
• Invite guests or collaborators to
create and/or share IGTV content
on your behalf.
• Try adding text graphics that allow
you to add captions or deﬁne topics.
IGTV

If you manage your own Group…
During the pandemic, keep these tips in mind to help
foster an active and supportive community:
✓ Build a safe space with membership and
post approvals.
✓ Use it as a forum for feedback, input and ideas.
✓ Go Live in the group.
✓ Consider posting a recurring question, quote or
challenge.
Now more than ever, we need to ﬁnd ways to come together. Facebook Groups are a
powerful way to connect people around similar interests and build a deeper sense of
community. It can help people feel less isolated or alone.
• Consider sharing your posts in relevant Facebook Groups to connect with people with
shared interests and build deeper connections.
• You can discover new groups from your News Feed by clicking Groups in the left menu
and scrolling down to see popular and suggested groups.
• You can also search for existing Groups that fans may have created about you or that
contain topics related to you or your work.
Facebook
Groups

Group announcements:
Make a pinned Group announcement so Group members can easily find it, reference it and
engage there. Consider restricting all Group conversations to one thread on coronavirus.
Topics:
Celebrate people who are writing supportive or informative posts in the Group. Create a topic
in your Group so people can easily find these threads and engage in the comments section.
Post approval:
Temporarily turning post approval on (for individual members or the entire Group) can help
you manage an influx of incoming questions.
Posting controls in your Page:
Control if visitors can post on your Page by allowing
or disabling posts by other people. You can also turn
messaging on or off for your Page.
Social Learning units:
If you have a series of info or resources to share,
create a unit in your Group to direct people to. We
recommend sharing links to the World Health
Organization.
Member Requests:
If you receive an influx of requests, you can put a
hold on accepting member requests or automatically
approve new member requests based on certain
membership requirements that you set.
As people search for more information and support during this time, you can use a few
tools to manage an increase of posts, comments and questions. Learn more here to
manage the conversation and stay on top of misinformation.
Facebook Groups

As we all come together during the crisis, there are a number of ways to
support health organizations, spread positivity and encourage people to do
their part.
Inspire action

Hand rub with an alcohol-
based sanitizer
(at least 20-30 seconds)
Hand wash with soap and
water
(at least 40-60 seconds)
There are two ways to practice hand hygiene:
We’ve been asked by the World Health Organization to help them get urgent critical health
messages out to the public quickly through people and organizations like you. If you
haven’t already, help spread the word and join the #SafeHands Challenge.
Post a video demonstrating one of the following hand hygiene methods to Facebook and
Instagram. Tag 3 friends to do the same, and include the hashtag #SafeHands.
For inspiration, check out Sheryl Sandberg’s post here. Get creative and encourage your community to join.
Join the WHO
#SafeHands Challenge
Inspire action

On Facebook and Instagram, you can
share the illustrated Thanks Health
Heroes sticker to thank health workers
on the frontlines.
You can also use the Stay Home sticker
to encourage people to follow
guidelines from local health authorities
regarding staying at home.
Use Thanks Health Heroes
and Stay Home stickers
Inspire action

On Instagram:
Add the fundraiser link in your bio or use the "Swipe Up"
feature in Instagram stories.
On Facebook:
Share the fundraisers to your Page using the Share button
or using the Fundraiser Sticker in Stories.
If you’re interested in helping these
organizations and their efforts to
support those affected by the virus,
please consider donating and
sharing these fundraisers with your
community.
You may have seen the COVID-19 Solidarity
Response Fundraiser, which supports the United
Nations Foundation and World Health
Organization’s global efforts. In the US, the CDC
Foundation has launched a fundraiser to directly
aid public health responders in local communities,
create education campaigns and much more.
Facebook is matching $20M in
donations to support these
organizations, and has committed
$10M for each campaign.
A number of fundraising efforts to alleviate ﬁnancial strain caused by the crisis are already
underway. Here are some ways you can help spread the word. Be sensitive when you share
fundraisers, keeping in mind that not everyone has the means to donate. Invite your
community to contribute only if they’re able to.
Lend your voice to current
fundraising campaigns
Inspire action

• Before you go live, tap on the
More Options (“...”) Button in the
bottom left-hand corner of the screen.
• Next, tap Add Donate Button and
select the non-profit.
• Go live, and the donate button for
the non-profit you selected will be
attached to the bottom of your
live video.
• After the live broadcast, you can also
publish the recording to your
timeline so more people can view it
and participate.
Add the donate button to your
live broadcast:
Facebook Page:
(If you are a qualified non-profit organization)
• If you have a non-profit page, select
+ Add a Button and click Edit Button.
• Select Donate through Facebook.
Non-profits that are not currently
registered can do so here:
facebook.com/donate/signup.
Tap Support Non-profit in the post
actions and select the non-profit you
want to raise money for.
Add the donate button to a
Facebook post or video:
You’ll need to first link your Instagram and
Facebook accounts. Be sure to switch
your Instagram profile to a creator
account in your settings if you haven’t
already done so. From there, you’ll be able
to add a donate button to the top of your
account page.
organization's Instagram account:
Donate buttons on
Facebook and Instagram
Inspire action

You can use the donation sticker in your Stories to encourage people to donate to a cause
if they are able to directly on Facebook and Instagram. After taking or uploading your
photo or video, go to the sticker tray and apply the Fundraiser sticker on Facebook and the
Donation sticker on Instagram. Search and select your preferred nonproﬁt to support,
customize the name of the fundraiser and click to share your story.
Donate stickers and
replies in Stories
Inspire action

Repeat
Post the donate sticker in
multiple stories for
maximum exposure.
Highlight
Use the highlight feature
so supporters have
access to your donation
story for more than 24
hours. Highlighting a story
pins it to your proﬁle. You
can add anything you’ve
posted from your archive
and delete highlights at
any time.
Get creative
Use a photo and creative
tools like our Reply Stories
Sticker, emojis and
gradient text with the
donation sticker, to
illustrate the purpose of
your cause.
Define the impact
Tell the story of what the
donations will help to
accomplish.
Frame it
Kickstart your donation
story with photos and
video of what your cause
is and how it will help
those affected by the
coronavirus crisis.
Best Practices to keep in mind:
Donate stickers and replies in Stories

With a Facebook Fundraiser Page, you can:
✓ Match donations:
• Pledge to match donations in the amount of your choice.
✓ Send recurring donations:
• Donors can choose to give a one-time or a monthly recurring gift.
✓ Use a unique URL:
• Have a unique URL that can be promoted across your marketing channels.
✓ Review payment and reporting processes:
• View details about payment, payout and reporting processes for fundraising.
✓ Use the Thank You Tool:
• Thank people who created fundraisers on behalf of your organization.
From a desktop, you can set up your fundraising Facebook Page by visiting facebook.com/
fundraisers, then click the Raise Money Button to the left, and select your desired
organization. Add a fundraising goal, currency and deadline. Then include the title and
description of your fundraiser and select a cover photo before tapping Create to make your
Fundraiser Page live to the public.
If you have your own coronavirus-related charity you want to support, like a local food
bank, you also have the option to create a Facebook Fundraiser Page that allows people to
donate directly to a registered organization.
Page fundraisers
on Facebook
Inspire action

As the world focuses on healthcare issues during the coronavirus (COVID-19)
crisis, we understand the vital need to maintain a level of economic activity as
well. Here are some ways you can explore to earn revenue from your content
on Facebook and Instagram.
Supporting your business

To qualify for in-stream ads, you must:
1. Pass and remain compliant with Partner
Monetization Policies.
2. Publish from a Page (not a proﬁle) with at
least 10,000 followers.
3. Generate at least 30,000 1-minute views on
videos that are at least 3 minutes long in
the last 60 days.
4. Be at least 18 years old.
5. Live in an in-stream ads eligible country.
In-stream ads are a way for you to earn
money from your videos. Ads are placed
at natural breaks in your content, or you
can choose placements yourself.
Whenever an in-stream ad plays, you
earn a share of the resulting revenue.
In-stream ads work best for partners
who are making longer, authentic
content that brings people back and
fosters a loyal community.
In-stream
ads

Brand Collabs Manager is a newer tool
that makes it easier to get discovered for
paid partnerships and unlock the earning
potential of your Facebook presence.
Connect with brands looking to promote
their products and services through the
relationship you have with your followers,
and then collaborate on campaigns that
can increase your engagement.
Branded content is another way to
leverage your expertise in creating
content for social feeds and mobile
environments, as well as credibility with
an audience.
When posting branded content to your
Page, tag brands by selecting the “tag
sponsor” option.
Branded
Content

Check your eligibility here:
https://www.facebook.com/creators/tools/mta
Fan subscriptions is a feature available
to select partners and gives your
audience the chance to get access to
exclusive content and perks by paying a
monthly subscription fee.
Partners set the fee and the beneﬁts,
promote their subscription to their
audience and decide what to share in the
exclusive supporter tab of their Page.
Fan
subscriptions

Check here for frequent updates on this matter: facebook.com/help/publisher/covid19-monetization-updates
All content on Facebook must comply with our Terms of Service and Community
Standards. However, content that is appropriate for Facebook does not necessarily meet
requirements for monetization. Creators need to adhere to our Partner Monetization
Policies and Content Monetization Policies in order to make money from their content.
Use the Monetization overview tab in Creator Studio, which offers a holistic view of
monetization status - including monthly earnings and monetization product eligibility
- and allows you to easily onboard to other monetization products if you are eligible.
Please note that due to COVID-19, we have closed our content review sites, which has resulted in
decreased levels of support. As a result, we are temporarily pausing monetization of some newly
uploaded videos, and we expect reviews may take longer than usual. If you are submitting a new
Page for monetization, the review will also likely experience delays.
Community
guidelines

The coronavirus (COVID-19) crisis is upending our routines; the way we work,
the way we relax and the way we live. It’s forcing adaptation and creativity
when creating content at home. Here are some tips for working remotely and
producing content wherever you are during this time.
Working from home

Learn more here.
Hold effective meetings with Video Chat
Video conferencing is a great way to manage remote
teams. But it can be complicated and unreliable.
Workplace Chat makes it easy, with one-click video
calls on desktop and mobile. No dial-in codes. No
confusion. Just crystal clear home video conferencing.
Keep events on track with Live Video
Just because people can’t come to your event doesn’t
mean the event can’t come to them. With Live video on
Workplace, you can broadcast to an unlimited online
audience from your phone, laptop or professional studio.
And because everybody can participate in real time,
they still get the feeling of "being there."
At a time when international travel, large gatherings and even working in an ofﬁce all
carry risks, remote working is an effective way to keep business moving and stay
connected and productive.
Workplace uses simple and familiar tools to help you get started. It’s also available to
emergency services and government organizations free of charge for 12 months
during COVID-19.
Use Workplace to get work
done and connect remotely
Working from home

Visit the Workplace Customer Resource Center for more resources that can help
transform the way you work remotely.
Integrate with your current tools
Workplace offers seamless remote team collaboration. How? By integrating with the tools you
already use, whether it’s for access (Azure AD, G Suite), productivity (Office 365, Jira,
SurveyMonkey) or file sharing (Drive, Dropbox, Box).
Collaborate with partners in
Multi-Company Groups
Just because you can’t travel to meet
suppliers, customers or partners doesn’t
mean you can’t continue to collaborate
remotely. With Multi-Company Groups, you
can securely invite external parties to join
you on Workplace, with access to groups,
instant messaging and file sharing.
Keep people informed with Groups
Video conferencing is a great way to manage remote teams. But it can be complicated and
unreliable. Workplace Chat makes it easy, with one-click video calls on desktop and mobile.
No dial-in codes. No confusion. Just crystal clear home video conferencing.
Use Workplace to get work done and connect remotely

• Use your favorite editing apps to bring your brand to life
in post production such as Spark, Videoleap, 90s Inshot,
Carve and Videograde
Editing
considerations
• Lighting: natural light works great
• Sound for video:
• Aim to shoot during quiet times in your space
• Limit distractions and other audio sources for crisp sound
• Do a test shot to make sure it works for you before shooting
Space
considerations
• Background(s): a simple solid wall works
• Ring light
• Selfie stick/pop socket
• Tripod
• Visual aids or props
Materials
you’ll need:
Tips to build an
"at home" studio
Working from home

To bulk upload videos in Creator Studio:
✓ Click on the "Create Post" button in the
top-left corner of the screen and select
"Multiple Videos" from the dropdown menu.
✓ Select the video files you want to upload
(you can upload up to 50 videos at one time).
✓ Choose the Page you want to upload the videos to.
✓ You can edit the titles, descriptions, tags, and other
metadata while the videos are uploading
✓ Select your desired publishing option for each video
(publish now, schedule, save as draft, premiere, or
backdate).
✓ Once the videos are processed, they'll be viewable in
the Content Library tab.
As we grapple with this new reality, you may find yourself seeking out new projects to keep you
energized or stimulated. If it’s realistic for your circumstances, you may consider bringing your
video back catalog to Facebook with the video bulk upload tool in Creator Studio. You can bulk
upload weeks or months worth of your evergreen library to Facebook and schedule the videos
out over a consistent cadence.
Bulk upload
videos
Working from home

As you consider new ways to share and connect with your community, here
are some essential resources to revisit, if needed, in order to understand
how to protect your account and the best ways people can experience the
content you create.
Refresh on the basics

Two Factor Authentication: Turn on 2-factor authentication and add an extra layer
of security for your account. On Facebook, go to the three lines in the bottom right,
then "Settings & Privacy" on the bottom, then "Privacy Shortcuts", then "Use two-factor authentication".
On Instagram, go to settings, then "Security", then "Two-Factor Authentication".
Password: Use a strong password that is unique and never shared with anyone. Avoid using anything
that’s personally identifiable, like your name, phone number, birthdate or address.
Facebook Admins: Selecting and assigning the right admin roles will help you manage your Facebook
Page without risking passwords or financial information. Each person will log into their own personal
account and work on the Page from there. Remember not everyone needs to have complete admin
control over a page; some people only need editorial or advertiser responsibilities.
Comment Moderation: Use Comment Filters to block specific words or phrases on your Facebook and
Instagram Posts. On Facebook, visit “Settings” and then “General” and “Page Moderation” to add the
words you want to block separated by commas. From your general settings, you can also click “Profanity
Filter” and select Medium or Strong to block different degrees of profanity from appearing on your Page.
Learn more here.
On Instagram, visit “Settings”, tap “Privacy” then “Comments”, and turn on “Hide Offensive Comments”. You
can also turn on “Manual Filter” and enter specific words, phrases, numbers or emojis to filter out
comments. Learn more here.
Report a Post, Spam or Impersonation: The best way to report abusive content, spam or impersonation
on Facebook is by using the “Report” link that appears near the content itself. We will review the report
and take appropriate action.
To see instructions for reporting all types of content, go to facebook.com/report.
There are several ways to protect yourself, your community and your account on
Facebook and Instagram. Here are some tips to help you:
Keep your accounts
safe and secure

If you're still using a proﬁle...
The video-ﬁrst template is optional and
simple to use (you can also switch back
if you change your mind).
Just follow these steps:
✓ Go to your Page on desktop.
✓ Click on Settings in the top right corner.
✓ Click Templates and Tabs from
the menu on the left.
✓ Click Edit template, and then select the
“Video” template
Playlists:
Create playlists to organize
your videos around different
themes. Just visit the video
tab on your Page to set it up
and organize your videos.
More on this below.
Top videos:
Directly below the Spotlight
section, your most recent
videos with widescreen
previews and comments from
fans will be displayed.
Spotlight section:
Pick up to 5 videos to feature
at the top of your Page. Once
a viewer watches a video
here, it moves to the end of
the unit. And if they've
watched them all, it will
automatically serve up some
of your most popular videos.
If you’re posting a recurring video series on Facebook, the video template for Pages can
help your community see the range of content you've published. It highlights your videos
and removes features like business hours, offers, and reviews that aren't as relevant to you.
Here's what to expect:
Video template for
Facebook Pages

Visit the Facebook Help Center to learn
even more about playlists and series.
Create a playlist in Creator Studio:
✓ Go to Creator Studio and click Playlists
under the Content Library tab.
✓ Click New Playlist and follow the
prompts to add your title, description
and cover image.
✓ Click Add Video to select the videos
from your content library you want
included in that playlist.
✓ In the coming weeks, you’ll also be able
to easily bulk-add previously published
videos to playlists in the Content
Library tab.
Playlists Series
Playlists and Series allow you to organize
and drive discovery of your video content.
Use playlists to create a collection of
videos that share a theme or topic (such
as behind-the-scenes content), and use
series to create a collection of episodic
videos (such as episodes from a show).
Playlists and series are available on all
Page types and are showcased prominently.
Organizing your videos into playlists or
series increases the distribution of your
videos through related content
recommendations, helping you reach and
grow a loyal audience. When viewers open
a playlist or series from your Page or from
a News Feed post, it will play back in the
order that you dictate. Each playlist/series
also has a unique URL that you can share
with your audience on or off Facebook.
Video Playlists and Series
for Facebook Pages

Series allow you to organize your content
into episodes, with the ﬂexibility to show
episodes in chronological order (to
support a narrative story arc across
multiple episodes), as well as add seasons,
brand logos (showmarks), and trailers. An
episode can only belong to one series, but
can exist within multiple playlists.
When you publish episodes into a series,
each episode will show the name of the
series it is a part of and the name of
your Page.
Create a series in Creator Studio:
✓ Open Creator Studio and click on the Series
tab under the Content Library section.
✓ Click + New Series. Select your Page and
add a name for the series. Choose whether
the series will feature unordered videos
(organized by recency) or chronological
videos (organized in the order they were
published, to support content with a
narrative arc across episodes). You can
optionally add a description. You can also
add an optional cover image, trailer, or series
logo (showmark) under the Extras tab.
✓ If your series is part of a season, click
+ New Season. Note that if your series has
seasons, you need to create the season
before adding episodes. If you have a trailer,
click + Add Trailer.
✓ Click Add Episodes. To add existing videos
you have previously uploaded to the series,
click Add Episodes from Library. To upload a
new video into the series, click Upload Video.
Select the videos from your Content Library
and click Add Videos to add them to your
series. A maximum of 500 episodes can be
added to each season, and series with no
seasons can have a maximum of 500
episodes.
✓ Episodes can be reordered after adding.
✓ In the coming weeks, you’ll also be able to
easily bulk-add previously published videos
to series in the Content Library tab.
How to create
a series

Convert to a Creator Account:
✓ Go to your account and tap the menu icon.
✓ Select Settings.
✓ Select Account.
• If you are migrating from a personal
account, choose Switch to Professional
Account and tap Creator.
• If you are migrating from a Business proﬁle,
choose Switch to Creator Account.
✓ Select your category.
✓ If desired, connect to your Facebook Page.
• If you have a Facebook Page you would
like to link to your account, select it from
the list that appears
You can convert your
personal or Business Proﬁle
into a Creator Account to
access features that make it
easier to control your
presence, understand your
growth and manage your
messages.
If your personal account is
private, completing these
steps will make it public.
Note that all pending follow
requests will be
automatically accepted
when you go public.
Convert to a Creator
Account on Instagram

We also recently launched a companion Creator Studio app.
Download it from the Apple and Google Play stores.
Go to facebook.com/creatorstudio to get started in Creator Studio.
You may be making adjustments to your content and publishing strategy during this time.
We recommend using Creator Studio, which brings together all the tools you need to post,
monetize, track performance and interact with fans across all of your Facebook Pages
and Instagram accounts.
In order to access Instagram publishing in Creator Studio, make sure your Instagram
account is connected to your Facebook Page and has been converted to either a
Creator or Business account.
Manage your content
in Creator Studio

9
8
7
6
5
4
3
2
1
Better understand your monetization
performance and onboard to new
monetization products.
Protect your content with Rights
Manager.
Download free music and sounds with
Sound Collection.
Manage Page roles and create new
Pages.
Use the app to manage Facebook Page
content, insights, messages, comments,
and notiﬁcations on the go.
With Creator Studio, you can:
Publish, schedule, and manage
content across multiple Facebook
Pages and Instagram accounts in one
single place.
Get important updates, alerts, and
recommended actions for your Pages.
Access detailed video, audience, and
retention insights and tools across all
your Pages.
Streamline engagement by
responding to your messages and
comments across both Facebook and
Instagram from one central location.
Manage your content in Creator Studio

Retention
See what trafﬁc sources your views are coming from,
how long people are watching your videos (to help
you understand when your viewers are dropping off),
and view retention curves for speciﬁc videos.
Earnings
Understand how your content is monetizing and how
earnings are trending over time, including key metrics
like 1-minute video views and your monetizable view
RPM (payout for every 1000 one-minute views) so
you can maximize your earnings.
Facebook Insights
Video performance
3-second and 1-minute video views,
engagements (clicks, likes, shares
and comments), minutes viewed and
total audience growth over time.
Loyalty
Follower activity, user retention
(how many viewers from a previous
week are returning to view your
videos) and the ability to see which
videos are driving returning viewers
to your Page each week.
Audience
Understand the demographics of
your audience across age and
gender, countries, language,
interests, other Pages your
audience likes and videos your
audience is watching.
Creator Studio’s detailed Insights can help you optimize your content and manage your
presence more effectively. Here are Insights available in Creator Studio for both Facebook
and Instagram.
Creator Studio
Insights

Check out this course to learn more about Creator Studio.
Instagram Insights
Activity
See how many actions have been
taken on your account, how many
accounts you’ve reached, and the
number of impressions your posts
have received.
Content
This section lets you view insights on
your posts, Stories and promotions.
Audience
Track follower activity, see when
your followers are on Instagram and
understand the demographics of
your audience across age, gender,
countries and cities.
Creator Studio Insights

You can use CrowdTangle to:
Benchmark performance using
Intelligence. Compare yourself to other
accounts and measure performance.
Get Email Digests and Viral Alerts. You
and your team can immediately be notified
of viral alerts, get emails on a weekly basis
of top posts from your favorite lists, or see
your most loved videos.
Discover New Content. Build custom
lists to follow certain accounts and
find new content for newsgathering.
Visit CrowdTangle.com for more.
1
2
3
4
We know a lot of people are working hard to stay on top of everything happening around
COVID-19. Get more transparency into how information about coronavirus is spreading on
social media with new tools from CrowdTangle. Keep track of public content from local news
outlets, elected officials, health ministries and more.
Monitor public information
with CrowdTangle

CrowdTangle Search
CrowdTangle launched a new tool called CrowdTangle Search so partners can
monitor the spread of coronavirus information across social media. It’s designed to
make it easier than ever to search for public social content, and it has some
features that have never been made available before, including the ability to search
for memes. Access it here and then read more about it in our FAQ.
CrowdTangle's 100+ COVID-19 Live Displays
CrowdTangle has built more than 100 Live Displays to monitor how COVID-19 is
being discussed globally. The displays, broken out by more than 50 countries and
all US states, feature some of the biggest content about the virus on Facebook and
Instagram from local news outlets, regional World Health Organization Pages,
government agencies, local politicians and more.
CrowdTangle
resources

Final note
Your voice is vital to your community as the world comes together during this
unprecedented time. We hope you find new and meaningful ways to connect
with people on Facebook and Instagram using this comprehensive guide.
Finally, we hope you, your family and your community are able to stay safe, and
please know we are committed to supporting you. Thank you for all you do.

Global coronavirus resource: Connecting people during the COVID-19 pandemic A GUIDE FOR MEDIA PARTNERS

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