The document provides guidance for businesses on using Instagram during the COVID-19 pandemic. It offers suggestions on how to use Instagram tools like Live, Stories, Shopping, and IGTV to connect with customers, provide services digitally, communicate important messages, and answer frequently asked questions. The goal is to help businesses adapt their operations during this challenging time while still engaging their communities on Instagram.
Beyond availability, the reasons for the consumer loyalty shift include value and convenience. People are looking for deals as money gets tight—and they are trying to get their shopping done in as few places as possible..
Satisfaction is something where i'm trying to get sales boost during covid, especially in the scape of retail brands.
Digital Creative Fundraising Campaign through KOL.
So, the client use charity campaign but with different execution from usual campaigns.
asWith so many great people wanting to do charity live streams and so many fantastic causes to fund raise for, there’s always the question, “How do I run a successful charity live stream?”
At it’s face value it seems simple: pick a charity, play games, and encourage people to donate. While this is true, for a live stream to be successful there are several other factors that need to be taken into consideration, especially if you are a small to medium sized channel without the natural outreach of hundreds of thousands, if not millions of fans. This is especially true if we plan on doing a group stream where multiple things need to be kept track of.
Likewise, if you’re a representative of any companies or groups listed and are interested in helping broadcasters help charity, either by financially helping this site, providing information/tutorial materials specific to broadcasting charity streams, cross promotion, or any other methods for CLS growth and operation.
Social Media Marketing: Success Stories & Case Studies Vanessa CEO
This seminar analyzes examples of how companies and brands have been able to successfully put the power of social media marketing to advance their business success. The plan for this class is to analyze between 4 and 6 difference cases. Social media sites discussed include: Facebook, LinkedIn, Twitter & YouTube. The goal is also to attempt to help attendees convert their own social media business activity into a potential success stories.
Beyond availability, the reasons for the consumer loyalty shift include value and convenience. People are looking for deals as money gets tight—and they are trying to get their shopping done in as few places as possible..
Satisfaction is something where i'm trying to get sales boost during covid, especially in the scape of retail brands.
Digital Creative Fundraising Campaign through KOL.
So, the client use charity campaign but with different execution from usual campaigns.
asWith so many great people wanting to do charity live streams and so many fantastic causes to fund raise for, there’s always the question, “How do I run a successful charity live stream?”
At it’s face value it seems simple: pick a charity, play games, and encourage people to donate. While this is true, for a live stream to be successful there are several other factors that need to be taken into consideration, especially if you are a small to medium sized channel without the natural outreach of hundreds of thousands, if not millions of fans. This is especially true if we plan on doing a group stream where multiple things need to be kept track of.
Likewise, if you’re a representative of any companies or groups listed and are interested in helping broadcasters help charity, either by financially helping this site, providing information/tutorial materials specific to broadcasting charity streams, cross promotion, or any other methods for CLS growth and operation.
Social Media Marketing: Success Stories & Case Studies Vanessa CEO
This seminar analyzes examples of how companies and brands have been able to successfully put the power of social media marketing to advance their business success. The plan for this class is to analyze between 4 and 6 difference cases. Social media sites discussed include: Facebook, LinkedIn, Twitter & YouTube. The goal is also to attempt to help attendees convert their own social media business activity into a potential success stories.
The main focus of Social Media Marketing is to drive traffic from multiple sources to your primary website and since many Web 2.0 sites carry a lot of authority, they often rank very highly making it easier to get good position.
A case study that attempts to understand the Indian Social Media scene. The fastest growing economy after China. India has the largest consumer of mobile phones and internet in the sub-continent. Here is a study that analyses how companies have done organic Social Media Marketing in the diverse indian social structure
Is your 2022 social media marketing plan already in the works?
If not, read our blog to learn more about how you can stay ahead of the SM trends for 2022.
https://bit.ly/3SMtrend2022
What's Behind Whole Foods Market's Social Media StrategyRyan Amirault
Presented at Natural Products Expo East, Baltimore, MD.
September 20, 2012
Whole Foods is using social media to engage its customers across the nation in conversations about food.
With over 300 Twitter accounts and 250 local-store Facebook accounts, Whole Foods Market has created an online community for useful exchanges between shoppers and their grocers. Beyond those accounts, Whole Foods' blog, online newsletter, mobile apps and flickr account all contribute to their booming online voice.
KOLs or Influencers may not be an alien concept for the fashion industry, but social media has remodeled the system. Since the internet gives the opportunity to everyone to voice themselves, there are many types of KOLs in the industry, from all walks of life. Social media channels are flooded with accounts of fashion bloggers, style experts, and budding fashionistas, gaining rapid popularity and a surge in a number of followers. The power of these influencers is so impactful, that the industry has taken notice of it.
Fashionbi report analyses how the KOL economy has come into being, how it functions and what are the latest trends in this sphere of marketing in China and the Western countries.
Being in the FMCG industry you want your products to be picked up from the shelves regularly. For that, you obviously need a loyal customer base. Your competitors’ products are mostly placed near yours and may look similar to the customers. So, by all means, you need to increase your brand equity.
More Details: http://pixelsutra.com/blog/give-your-fmcg-marketing-what-it-really-needs/
The main focus of Social Media Marketing is to drive traffic from multiple sources to your primary website and since many Web 2.0 sites carry a lot of authority, they often rank very highly making it easier to get good position.
A case study that attempts to understand the Indian Social Media scene. The fastest growing economy after China. India has the largest consumer of mobile phones and internet in the sub-continent. Here is a study that analyses how companies have done organic Social Media Marketing in the diverse indian social structure
Is your 2022 social media marketing plan already in the works?
If not, read our blog to learn more about how you can stay ahead of the SM trends for 2022.
https://bit.ly/3SMtrend2022
What's Behind Whole Foods Market's Social Media StrategyRyan Amirault
Presented at Natural Products Expo East, Baltimore, MD.
September 20, 2012
Whole Foods is using social media to engage its customers across the nation in conversations about food.
With over 300 Twitter accounts and 250 local-store Facebook accounts, Whole Foods Market has created an online community for useful exchanges between shoppers and their grocers. Beyond those accounts, Whole Foods' blog, online newsletter, mobile apps and flickr account all contribute to their booming online voice.
KOLs or Influencers may not be an alien concept for the fashion industry, but social media has remodeled the system. Since the internet gives the opportunity to everyone to voice themselves, there are many types of KOLs in the industry, from all walks of life. Social media channels are flooded with accounts of fashion bloggers, style experts, and budding fashionistas, gaining rapid popularity and a surge in a number of followers. The power of these influencers is so impactful, that the industry has taken notice of it.
Fashionbi report analyses how the KOL economy has come into being, how it functions and what are the latest trends in this sphere of marketing in China and the Western countries.
Being in the FMCG industry you want your products to be picked up from the shelves regularly. For that, you obviously need a loyal customer base. Your competitors’ products are mostly placed near yours and may look similar to the customers. So, by all means, you need to increase your brand equity.
More Details: http://pixelsutra.com/blog/give-your-fmcg-marketing-what-it-really-needs/
15 Content Ideas for Social Media to Use in 2022.pdfAdsy
Would you like to deliver top-notch social media content? Then learn more about content ideas you can use to attract more customers and make them more engaged!
15 content ideas that are easy to implement will ensure you also grow your brand's awareness and customer loyalty.
Plus, check the real examples from various brands inside.
Social Media for Advisors: Understand your Audience Understand your PlatformSmarsh
While social media can be a great business tool, it requires an understanding of your audience and their social media preferences. Pairing the right content with the right social network is the key to getting the return on investment that you are looking for.
Learn more in this webinar in our Social Media For Advisors series with Sheri Fitts, President of ShoeFitts Marketing.
Visit our website to discover more information on social media compliance for financial advisors: http://www.smarsh.com/social-media-compliance.
Social media use is growing by leaps and bounds every day and popular networks like Instagram, Facebook, and Twitter are among some of the most crowded corners of the internet. Let’s look at some stats:
● Social media spam rose 355 percent in the first half of 2013
● Between 5 and 11 percent of Facebook accounts are fake
● Twitter adds 11 new accounts per second every day
● YouTube users upload 48 hours of new video of every minute of each day
With so much happening so quickly on social media networks, is it even possible for brands to stand out and get noticed? Yes! And it’s easier than you think with these four proven tips:
15 Amazing Instagram Reels Ideas For Your Business.pdfecommerce Trends
It is a common practice for businesses to use Instagram reels for marketing purposes. But sometimes, the content that is shown on these reels is not exactly what you want to be seen. It can be a great way to make your company look like it has the best content on social media.
What Valentine’s Day marketing promotion are you planning this year? Have any examples from apart the guide of your own? Share your ideas with others in the comment section below.
Authors: Snehal Chandak (Indian Digital Club) and Roshan Samuel Ambler (Go Lead Digital)
6 Top Social Media Trends That Will Transform Your Business in 2016Post Planner
The social media landscape continues to evolve at a rapid pace, but then, you already know that. Like us, you live and breathe it daily.
You’ve watched the surge in video marketing and probably even felt the tug to get involved. It’s hard not to jump onboard when when it seems to be growing at a lightning pace.
Heck, in 2015 alone, Twitter launched video autoplay, Blab rose to social stardom and Periscope grew to 1.85 million daily active viewers. Those are some 'drop-the-mic' statistics.
What if you could kickoff your year looking forward, instead of backward? As the saying goes, "the past is like using your rear-view mirror. It’s good to glance back and see how far you’ve come, but if you stare too long, you miss what’s right in front of you."
First, anticipate trends that will impact your business. Second, incorporate a strategy to frequently assess what's working (and what's not). And finally, position your company to quickly make decisions that make a positive impact.
Ready to hit the ground running in 2016? Read on! Below are the top social media trends that will transform your marketing efforts.
If you are seeing additional trends that should be added to this list, please leave them in the comments below. We'd love to learn from you too!
What are the new trends on Instagram in 2019?
Discover why IG is the center of your communication strategy, case studies, and 5 tips + BONUS to learn more about Instagram.
Global coronavirus resource: Connecting people during the COVID-19 pandemic A...Mr Nyak
In the face of the global coronavirus (COVID-19) crisis, we want
to help you stay informed, connected and empowered to
create for people who depend on you, trust you and rely on you
during this time.
As the pandemic continues to escalate, Facebook is focused on keeping
people informed with accurate information as well as supporting global health
experts in stopping misinformation. Our thoughts are with you and your loved
ones, your communities and everyone impacted around the world. In recent
weeks we have seen inspiring examples of individuals and groups helping
each other. People across the globe are stepping up and rising to the
enormous challenge in front of us all.
Many are turning to Facebook and Instagram to stay connected with their
communities. Going live, journalists are sharing vital information in real time;
musicians and fashion designers are giving virtual shows; schools are live
streaming graduation ceremonies; and religious groups of all faiths are
gathering their congregations. Parents are creating Facebook Groups to host
virtual classrooms. Public figures who tested positive are documenting their
experiences in posts and Stories to help educate others. These
unprecedented times have opened the doors to a wave of creative means for
educating and entertaining communities and transforming activities into
virtual experiences.
As we continue to find ways to help people navigate this difficult time and
prevent the spread of coronavirus, one small step is sharing specific ways you
can use Facebook and Instagram to bring people together during the crisis.
We hope this resource helps you continue to inspire, educate and entertain
the world.
Holiday Marketing 2016: 7 Fresh Ideas for Your Holiday Social Media Posts [In...MDG Advertising
Are your holiday social media posts starting to feel as stale as a re-gifted fruitcake? Does your brand keep sharing the same things year after year?
If so, it’s time to shake things up. Companies flood consumers’ social feeds with themed posts this time of year; to break through all that noise it’s absolutely essential to try new approaches.
So what can you do differently? To find out, check out MDG Advertising’s new infographic, 7 Fresh Ideas for Your Holiday Social Media Posts. It highlights a number of effective tactics that have not been overused by marketers.
The areas covered include:
Create a 360° Holiday-Themed Video: This engaging format, which is now available as an option on multiple major networks, including Facebook and YouTube, lets users experience scenes from different angles. Learn how it can be paired with virtual reality headsets/add-ons to create even bigger wow moments for consumers.
Develop a Custom Snapchat Geofilter: On-Demand Geofilters, which are provided as Snapchat options within defined physical areas, are a fun way for consumers to share that they’re interacting with your brand. Understand why these addictive filters are the ultimate example of modern word-of-mouth marketing.
Post Disappearing Holiday Coupons: This easy Snapchat and Instagram Stories tactic allows you to create offers/discounts that only show up in posts that stay live for a relatively short period of time. Find out how encouraging this limited-time urgency can be a big boost for your brand in two different ways.
Use Pinterest Rich Pins for Holiday Gift Ideas: This often overlooked feature allows marketers to to include key information—such as location data, purchase links, app downloads, etc.—directly in Pinterest pins. Delve into why Rich Pins can close the gap between browsing and action.
Host a Holiday-Themed Twitter Chat: Consumers are often in desperate need of advice this time of year, and your brand’s employees might be well poised to provide that. Learn why Twitter chats are a smart, cost-effective way to fulfill this demand.
Showcase Gift Ideas in Instagram Carousel Ads: Instagram Carousel Ads allow you to include three to five images in one post, and to also incorporate short calls to action, which can link to external information/product pages. Understand how they connect social media to sales.
Inspire with a Facebook Live Charity Stream: To get in the true spirit of the holiday season, you can use two powerful digital tools— social media and live video streaming—to share good deeds directly to Facebook Live. Learn how to feature non-profit partners you’re working with and recognize participating employees.
To find out how to make the most your social media efforts this season, check out MDG’s 7 Fresh Ideas for Your Holiday Social Media Posts.
Webfirm and Australian Hotels Association - Social Media Marketing June 2014WebfirmSlides
101 guide to Social Media Marketing for Pubs, Bars and Restaurants. Presented by Webfirm in conjunction with the Australian Hotels Association Victoria
Similar to Instagram For Business COVID-19 Playbook (20)
Deloitte Gen Z Millennial Survey 2024_India_Full length report_.pdfSocial Samosa
The campaign, featuring messages like 'A vow of celibacy is not the answer' and 'Thou shalt not give up on dating and become a nun,' drew widespread condemnation, with netizens expressing their disappointment and frustration on social media.
The report showcases that in 2023, Maharashtra ranked first in BFSI sector ad volumes with a 20% share, while on digital platforms, AMFI was the top advertiser, accounting for 8% of total ad impressions in the BFSI sector.
Honasa Consumer Ltd's report titled, 'Driven by Purpose' outlines the significant impact of various purpose-driven initiatives in terms of economic development, environmental stewardship, and community empowerment.
WebEngage's report found D2C and E-Commerce sectors accounting for 35.8% of respondents, reflecting the growing focus on customer retention for long-term profitability and the increasing demand for retention marketing talent.
TAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdfSocial Samosa
During IPL 17, the top five categories and advertisers accounted for 75% and 65% of ad volume shares of celebrity-endorsed ads with Sporta Technologies being the top advertiser & Ecom-gaming being the leading category.
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
Social Samosa is back with the sixth edition of the Best Social Media Brands Awards #SAMMIE2024 where we highlight the brands excelling in social media with innovative campaigns with strong engagement.
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfSocial Samosa
According to the Kantar AI Report, India's AI user base is 724 million and is projected to grow 6% year over year, with users engaging in AI features like image filters, personalized recommendations, and smart devices.
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
TAM AdEx's recent report -- '2023 Cross Media Advertising Recap - Auto Sector' summarizes ad volumes in the Auto sector across TV, Print, Digital, and Radio for 2023.
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
During IPL 17 (2024), the count of categories and advertisers increased by 65% and 37% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
During IPL 17 (2024), the count of categories and advertisers increased by 63% and 26% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdfSocial Samosa
TAM AdEx's recent report summarizes ad volumes in the FMCG sector across TV, Print, Digital, and Radio for 2023. Titled '2023 Cross Media Advertising Recap - FMCG Sector', the report provides an overview of advertising trends.
Ecom-Gaming maintained its top position throughout all the seven matches of IPL 17. The top five categories in IPL 17 together had 52% share of ad volumes. The count of advertisers increased by 28% during IPL 17 over IPL 16.
Media and Internet Preview Q4FY24 Elara CSocial Samosa
Zomato is expected to continue its growth trajectory in Q4FY24, with a projected 54% YoY revenue increase. PVR Inox is expected to witness a 13.3% YoY growth in box office revenue and a 20.8% YoY surge in food and beverages revenue.
As per the report, B2B sellers in India increasingly rely on AI for tasks like prospect research and lead generation, with 90% seeing it as crucial for future success.
Brand Trust Report 2024 TRA Report ListingsSocial Samosa
The 2024 Brand Trust Report (BTR) by TRA, based on insights from 2,500+ consumer influencers across 16 cities, measures consumer buying Intention with over 90,000 interviews conducted in the past 13 years.
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
Services and Computers sectors retained their first and second positions. Amazon Online India maintained its first position in the top advertisers list. There was a surge of 71% in ad impressions during Oct-Dec’23 over Jan-Mar’23.
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
Compared to the overall 2023 daily install average during the IPL season, mobile apps overall and streaming apps witnessed 13% and 45% greater installs respectively. The largest retention was in games, up three percentage points from 21% to 24%.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
2. In the wake of the COVID-19 pandemic, people,
communities and businesses around the world are
facing a difficult time adjusting to a new way of
life. For the world’s businesses, the health, safety
and wellness of their employees and customers
is a critical priority. We also recognize that in this
complex climate, companies are facing major
challenges as their business-as-usual operations
are disrupted.
Businesses are dealing with uncertainty about
how to reach and serve their customers in
authentic ways that provide value and reassurance.
According to a Kantar survey on what consumers
expect from brands in the time of COVID-19, brands
that were able to deliver purpose in an ethical way
saw their value grow twice as much as average
brands. People expect brands to deliver real value,
act responsibly and do right by the community,
including their employees.1
In this playbook, we’re sharing some creative
ways for you to be purposeful in this time of social
distancing by doubling down on digital tools,
authentically engaging with your community and
keeping open lines of communication with your
customers. To help you get moving as quickly
as possible, we’re also sharing tactical “how to”
guides to get you set up with Instagram tools.
At Instagram, we understand the gravity of this
challenge, and we want to do everything we can to
help your business connect with your communities
and customers. Let’s get started.
1
COVID-19: What do consumers expect from brands?” by Kantar, Feb 2020. The study is based on an online survey of 3,000 consumers between the ages of 18
and 60 across six countries in the region: Singapore, Indonesia, Philippines, Korea, Japan, Thailand. Fieldwork was conducted between 25 and 27 February 2020.
Kantar’s panel data and social media analysis over the period between 18 Dec and 27 February 2020 complements the survey.
For more information from Instagram & Facebook on buidling resilience
for your business during the COVID-19 outbreak, visit our Business Resource Hub.
3. TAKING ACTION DURING COVID-19
Expand your business and
services digitally1
As physical distancing becomes a reality for people and communities
around the world, businesses need to communicate with customers
in creative ways using digital platforms. Instagram can help
businesses stay relevant and keep giving people the things they love
in this uncertain time. That means bringing communities together in
the moment, offering further ways to shop online instead of in-store,
and providing a place to educate and entertain customers with
interactive video experiences.
TOOLS TO USE
INSTAGRAM LIVE
INSTAGRAM SHOPPING
IGTV
Bring your community together in the moment
with Instagram Live.
At a time when it’s best to create space apart, we can connect
together online. Bring events online or host a Q&A with Instagram
Live, and you can even ask a friend to join. We’re seeing creators,
public figures and businesses go live to educate and entertain
people. Instagram and Facebook Live views doubled within a week
in Italy2
. To get as many viewers for your Instagram Live as possible,
tease it on Feed and Stories before you go live, and post your Live
video to Stories when you’re done so it shows up for 24 hours.
You can also save your Live video and upload it to IGTV.
Here’s some inspiration:
• Nail polish brand Olive & June (@oliveandjune) is hosting live
mani bootcamps, sharing manicure tips and asking followers
what they want (free shipping, nail challenges, etc.).
• Illustrator Wendy MacNaughton (@wendymac) is showing kids
of all ages how to draw.
2
Facebook Internal Data, Mar 2020.
4. Offer ways to shop online versus in-store.
With people spending less time outside their homes,
allow them to shop online and find the information
they need via Instagram. Make sure your website URL
is listed in your business bio on Instagram. If you have
closed your store or have limited hours, this is also a
good place to share this info. If you offer gift cards, let
your followers know so they can support your business
now and enjoy later.
If you sell products, use Shopping Tags so that people
can shop your products directly from Feed and Stories.
By doing this, your products will also populate in your
Profile Shop, where people can browse products that
matter to them while on your brand’s profile page.
Here are steps for setting up Instagram Shopping.
Here’s some inspiration:
• Cake shop Butter& (@butter_and) is offering a small
“PSA” cake for local delivery in San Francisco with
CDC advice stenciled on top like “wash your hands.”
• Writer Helen Rosner (@helenr) is sharing
merchandise from small businesses that people can
purchase to show their support.
• Chipotle (@chipotle) is now offering free delivery
and promoting this service on Feed and Stories,
along with going Live for lunchtime concerts with
musicians such as Luke Bryan.
• Take a look at Instagram’s @shop page for creative
ideas on making your profile shoppable.
Use IGTV to share long-form content to educate
and entertain.
If you want to share longer-form content, try IGTV.
It allows you to engage deeper with your audience by
sharing longer, serialized content that people can tune
into any time. Create content around topics related to
your business.
Here’s some inspiration:
• Barry’s (@barrys), the high-energy exercise class,
is creating daily classes on IGTV for their community
to follow along at home.
5. Get your message out and
connect to your community2
Instagram can help you reach your audience—whether you
are currently open, closed, changing your business model,
sharing items in stock, offering discounts or helping your
community. Brands are also using Instagram to reinforce
their commitment to their community and show care and
positivity during an uncertain time.
TOOLS TO USE
INSTAGRAM FEED
INSTAGRAM STORIES
Share your important messages on Feed.
Feed can be used to share communications and highlights
that your community will be able to see over time.
It’s a place for important messages that will live on your
business profile. You can also share #calmingcontent in
Feed to help people stay positive and inspired. Consider
running ads to expand the reach of your important
messages if you want to target specific audience segments.
Here’s some inspiration:
• Michelin-starred Canlis Restaurant
(@canlisrestaurant), is changing their service to
offer takeout and delivery of family meals.
• Recipe box company Gousto (@goustocooking)
is committing to their community and promising
those who are vulnerable that they will still be
able to deliver fresh food, donate to food banks
and give discounts.
• Shoe brand Rothy’s (@rothys) is sharing Feed posts
about the steps they’re taking to close stores and
keep the community safe.
• Wedding dress company Anomalie (@anomalie)
raised awareness for a fundraiser on their Feed,
to raise money and use their supply chain connections
to get certified masks to frontline workers.
TAKING ACTION DURING COVID-19
6. Use Stories to share your story.
Use Stories to humanize your brand and drive
entertaining engagement with your community.
Stories is an ideal surface to share timely messages
during this rapidly evolving situation. Since Stories are
viewable for only 24 hours, you can use them to keep
your followers up to date on the latest news from your
business, like changing hours or inventory in stock.
Use interactive stickers like the Polling sticker and
Questions sticker to engage with your audience by
finding out what they want to hear from you and what
they need from your business. Use the new Instagram
“Stay Home” shared Stories sticker to encourage your
followers to keep the community safe by staying home.
Engage your followers on Stories with daily content and
challenges using the “Stay Home” sticker—for example,
posting recipes, workout routines or daily quotes.
The authentic nature of Stories makes it a great place
to go behind the scenes of your business to show your
customers what’s really happening and how you’re
feeling in this uncertain time.
Here’s some inspiration:
• Clean olive oil company Brightland
(@wearebrightland) is sharing home recipes
from their community.
• The LA County Museum of Art (@lacma) is using the
Questions sticker to find out what people want to
see, then sharing relevant pieces of art.
• Cookie company Oreo (@oreo) is using Stories
creative to remind everyone to “stay playful” and
connected using video chats.
7. If your Direct inbox is flooded with messages, you can
stay on top of communication by effectively managing
your messages and also setting up FAQs to answer
common questions for your customers.
TOOLS TO USE
INSTAGRAM DIRECT
INSTAGRAM FEED
INSTAGRAM STORIES
Use Direct to keep a dialogue open with
your customers.
Manage your Instagram Direct messages straight from
your account inbox or use our business tools within your
Facebook Page inbox (note that you must first connect
your Facebook Page and Instagram account).
You can also use Quick Replies to save time when
responding to frequently asked questions
Use other Instagram surfaces to answer
FAQs you’re seeing in Direct.
You may not have time to answer every message in
your Direct inbox, so share the answers to the most
frequently asked questions on Feed or Stories.
Consider creating a Highlight with answers to FAQs.
Here’s some inspiration:
• Florist Flower Bodega (@flowerbodega)
acknowledged all the messages they were receiving
in their Direct inbox via a post in Feed, and shared
their answers to frequently asked questions about
how to support people during physical distancing.
Communicate with
your customers3
TAKING ACTION DURING COVID-19
8. HOW TO GUIDESWe’re sharing detailed guidance to ensure that you are making the
most of our tools in your efforts to communicate to, serve and connect
with your customers.
• Instagram Live
• Direct
• Stories
• IGTV
• Instagram Shopping
9. Instagram Live allows you to easily connect with your community
in real time. You can use Live to maintain this direct line as people
are increasingly isolated during the COVID-19 situation.
Getting started
To start a Live video, make sure you have a strong Internet connection.
Swipe right from Feed to open the Stories Camera, then tap “Live” then
“Start Live Video.” You can go Live for up to an hour, and you’ll see when
new people join. The longer you stay Live, the more time your fans have
to join. Your most engaged followers may receive a notification that you’re
Live, and your Story will move to the front of their Stories bar at the top of
the Feed. Here’s some tips to help you before, during and after you go Live:
Before going Live
• Test Instagram Live on a test account to make sure you’re
familiar with the functionality and set-up.
• Give followers advanced notice (try using the countdown
sticker in Stories or posting on your Instagram Feed).
• After your first live stream, try going Live at certain times during
the day/week so your audience knows when to look forward to
tuning in!
• Make sure you have a strong Internet connection to keep the
stream as high quality as possible.
During your Live video
• Go Live with a creator or another business. Using “Live With”
prompts a notification to your collaborator’s followers, so it’s a
great way to reach new audiences.
• Try a Live Q&A. Either ask for questions during the stream or use
the Questions sticker in Stories to source questions beforehand.
• Turn on comment moderation to facilitate a positive community
experience.
• If you are on iOS, try the Media sharing button (to the bottom right
of your Live recording screen), which allows you to share any video
or image on screen.
After going Live
• Save your Live video and upload it to Stories.
HOW TO USE INSTAGRAM LIVE TO CONNECT
WITH PEOPLE IN THE MOMENT
TIPS AND IDEAS
• Answer crowdsourced or customer questions.
• Host an Instagram Live Q&A about your
products, and invite in members of the
community to talk about the different ways
they are using them during self-isolation.
• Livestream your service.
• Invite a brand ambassador or a creator
who values your brand to help amplify
your message.
• Post process-style content, such as making
your product or going behind the scenes of
your business.
10. Instagram Direct is an easy way to communicate directly
with customers, respond to questions and provide
support. During this unprecedented time, people likely
have many questions they’re asking you on Instagram.
Instead of responding to each one in Instagram,
try managing your Instagram Direct messages from
your Facebook Page Inbox on mobile or desktop.
Getting started
You’ll need to connect your business Facebook Page
and Instagram account. To do this, you need to have
admin or editor access to the Facebook Page as well as
the username and password of your Instagram account
handy. See this guide for more information.
On mobile
• Start by downloading the Facebook Pages Manager
app from the App Store or Google Play. If you’ve
already downloaded the Facebook Pages Manager
app, be sure to install the latest update.
• Click the Inbox tab at the bottom of the screen,
then click the Instagram Direct tab.
• If it’s your first time connecting your Instagram
account, click the “Connect Account” button.
• If you have previously connected your Instagram
account, you’ll need to reconnect.
Click the “Reconnect Account” button.
On desktop
• Start by navigating to the Inbox tab on your Facebook
Page, then click the Instagram Direct tab.
• If it’s your first time connecting your Instagram
account, click the “Connect Account” button.
• If you have previously connected your Instagram
account, you’ll need to reconnect.
Click the “Reconnect Account” button.
HOW TO USE INSTAGRAM DIRECT TO ANSWER
QUESTIONS AND PROVIDE REASSURANCE
TIPS AND IDEAS
• Create Quick Replies related to the current situation
of your business to save time when responding about
why there may be closures or delays in your normal
services. See here to learn more.
• Use other Instagram surfaces, such as Feed and
Stories, to answer frequently asked questions to a
broader audience.
11. In this time of physical distancing, Stories can help
you foster real connections with your customers.
That’s because Stories allows you to interact with your
community in authentic and engaging ways.ide
Getting started
• Swipe right to easily access the camera to capture and
share photos and videos to your Story. Pull down to
upload photos and videos taken from your camera in
the last 24 hours. You can see what’s in your Story by
clicking “Your Story” on the left of the bar at the top of
the feed.
• Drawing, text and stickers within Instagram Stories let
you personalize your moment. You can also tag other
accounts, and verified accounts have the ability to add
links to their Stories.
• Your Instagram Story will appear in a bar at the top
of Feed. People can also access your Story from your
profile by tapping on your profile photo.
• With Stories, interactivity is key. These tools help you
engage with your followers:
- Questions sticker: Answer community questions,
or ask questions of your own.
- Poll and Quiz stickers: Involve your audience
in engaging ways.
- Countdown sticker: Build anticipation for
any moment your followers want to know
(e.g., upcoming Q&A in Live).
- View, reply-to and share Stories About You:
Access these @-mentions through your activity tab.
HOW TO USE INSTAGRAM STORIES TO
FOSTER AUTHENTIC CONNECTIONS
TIPS AND IDEAS
• Use the Questions sticker to find out what people
want to hear from you about during this time.
• Provide daily reflections and tips for customers.
• Create a Highlight of your COVID-19 updates.
• Create a Highlight featuring your most relevant
products to make it easy for people to reference
and find the things they need right now.
• Create fun challenges for people to reshare in their
stories and @mention their friends.
12. With less options for things to do, people are looking
for ways to be entertained online. IGTV is a way to
go deeper with your audience by sharing longer
videos around topics related to your business or your
community’s interests.
Getting started
• IGTV is full screen (vertical or horizontal), and videos
can be up to 1 hour long. You’ll have your own
channel on IGTV that gives you more opportunity to be
discovered by new fans and customers. When people
open IGTV, they’ll see multiple channels filled with
videos from creators and businesses they already
follow on Instagram and others they might like
based on their interests.
• Make sure you publish original (not repurposed)
content, and use sound, editing and graphics
techniques to make your IGTV stand out. Engage the
viewer in the first 3 seconds. Always use Feed Preview
to increase your IGTV views. The new IGTV cropping
tool allows you to select a thumbnail image so it looks
good on your Instagram profile grid.
• Also consider using the Series tool to share episodic
themed IGTV content.
HOW TO USE IGTV TO ENTERTAIN
AND ENGAGE PEOPLE
TIPS AND IDEAS
• Share updates on how you’re feeling and/or
preparing your business during this time.
• Share a content series featuring your products
that people are finding most useful right now.
• Provide challenges to your audiences and fans
as they’re likely to have more downtime at home
to participate in.
• Consider creating a longform Q&A video.
13. With Instagram Shopping, businesses can make it
easier for people to shop during this time. Businesses
can direct customers to products that are relevant right
now, show them different ways to shop and co-create by
inviting people to post about their favorite products.
Getting started
To set up Instagram Shopping, see here.
Here are some suggestions for making the most out of
your Instagram Shopping posts:
• Make content actionable: Use Shopping Tags to
highlight products that are featured in your content
and provide as much information as possible upfront,
so it’s easy for people to take action. If you are not a
business that is already actively using Shopping Tags,
now is the time to upload your Product Catalog so you
can begin to use tags. Or, use content to help educate
people on how they can shop for the things they need.
• Own your brand story: In your own voice and visual
aesthetic, communicate the various ways that people
can still shop your products across several shoppable
placements, such as Shoppable Tags in Stories and
in Feed. Be sure to reply to comments and Direct
Messages from people in the voice that is most
on-brand to your business while remaining
cognizant of the sensitive time period.
• Create full-funnel strategies: Businesses who are
on Instagram Checkout can develop brand concepts
to reach new people and drive instant shopping. For
example, use Shopping Tags to add value with utility-
driven digital experiences. Or, provide value through
entertaining content as people are spending more
time on their phones. Naturally weave in key products
that matter most to drive transactions in-app.
HOW TO USE INSTAGRAM SHOPPING TO
MAKE IT EASIER FOR PEOPLE TO SHOP
TIPS AND IDEAS
• Curate products that align with what is happening in
the world currently into shoppable Stories in order to
provide followers relevant content and drive action.
Use the Stories Highlight tool to pin this shoppable
content to your profile after your Story expires.
• Co-create user-generated content with your followers.
Invite them to post about their favorite product of
yours, then choose your favorites and post to your
account using Shopping Tags.
• Invite Creators to curate a kit of their favorite
products to share across Feed and Stories. Be sure
the content includes a clear CTA directing people
to your Profile Shop for more information on the
products featured.For more information and inspiration,
please follow @instagramforbusiness.