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Shift Happens! for OFSA - Manage Change

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ShiftHappens.com - This presentation was created and given at the OFSA 2011 conference by Jim Feldman of Shift Happens! Jim did the keynote speech on Shift Happens! or Change Management. He was speaking to Funeral Directors and others in the Funeral Industry.

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Shift Happens! for OFSA - Manage Change

  1. 1. death is one of thecertainties of life
  2. 2. and the industry is not immune
  3. 3. it’s time for a shift
  4. 4. you have developed services for families
  5. 5. …but haven’t done your own pre-need?
  6. 6. don’t be the last to react
  7. 7. it’s a great time for innovation
  8. 8. the survival of your business
  9. 9. could hinge on your ability to receive, grasp and act
  10. 10. listen to your families, employees& suppliers
  11. 11. can you hear me now?
  12. 12. what am I doing differentlytomorrow that will obtain betterresults than I achieved today?
  13. 13. profit margins cut in half
  14. 14. more families are choosing cheaper options
  15. 15. more families are shifting to cremation
  16. 16. it’s clear--dying isn’t cheap these days
  17. 17. redefine what you offer as standard options
  18. 18. what else should you offer?
  19. 19. $11 Billion industry can be slow to change
  20. 20. a few have been quicker
  21. 21. some have diversified
  22. 22. and have found a niche
  23. 23. pet death care options
  24. 24. green sustainable burial practices
  25. 25. don’t forget your tech savvy customers
  26. 26. create a way to attract & interact with them
  27. 27. Use TechnologyCould you use Bar Codes or RFID?
  28. 28. make traditionalists squirm
  29. 29. technology can’t truly replacepersonal service
  30. 30. ignoring change makes you look antiquated
  31. 31. obesity has forced a shift
  32. 32. use this obstacle as a new business model
  33. 33. develop robust solutions that suit your families
  34. 34. visiting hours have shifted
  35. 35. casket purchase is down
  36. 36. casket rental is up
  37. 37. less flowers
  38. 38. more memorial donations
  39. 39. you are conducting more events
  40. 40. how are you shifting?
  41. 41. focus on service
  42. 42. families want bright & inviting
  43. 43. change is the key to success
  44. 44. genuine wins. uncommon wins. original wins.
  45. 45. stop doing it the old way
  46. 46. start doing what works
  47. 47. don’t slow down
  48. 48. speed up
  49. 49. don’t panic
  50. 50. stay cool
  51. 51. don’t just get ready
  52. 52. get going
  53. 53. don’t waste energy on emotions
  54. 54. spend energy on solutions
  55. 55. don’t just play it safe
  56. 56. take more risks
  57. 57. Again, ask yourself… What am I doing differentlytomorrow that will obtain better results than I achieved today?
  58. 58. when they give you paper
  59. 59. stop ‘shoulding’ all over yourself
  60. 60. experts have their knowledge in order
  61. 61. do ordinary things in an extraordinary way
  62. 62. create your own bucket list
  63. 63. create your own bucket listYou PROVIDE SolutionsYou CREATE ValueYou ENGAGE your FamiliesYou REWARD LoyaltyYou Reach them while you TeachthemYou Teach through their heartYou do not Major in minor thingsYou remain passionate about OFSA
  64. 64. InnovateInitiateEvaporate
  65. 65. ©2011 James Feldman. All rights reserved.
  66. 66. Talk To MeTwitter: @ShiftHappensNowHashtag: #shifthappensLinkedIn: www.linkedin.com/in/jamesfeldmanwww.shifthappens.com

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