This document outlines the organizational structure and responsibilities of a social media department. It includes roles for marketing, technology, recruiting, customer service, community management, lead generation, brand awareness, and more. The roles involve tasks like driving traffic, optimizing marketing materials, competitive analysis, internal sharing, advocacy, managing brand and customer issues, web and mobile development, advertising, nurturing leads, and mining social networks.

1. Marketing Social media or Social Media Marketing Sales Technology Recruiting Customer Services

2. Marketing Social media Marketing Social media or Sales Social media Customer Service Social media

3. Social Media Org Chart Marketing Technology Recruiting Customer Service Community Lead Generation Brand Awareness Driving Traffic & Optimizing Marketing Materials Loyalty Competitive Analysis Internal Sharing Advocacy Manage Brand Storms Web & Mobile Use Web & Mobile Development Sales Ideal Customer Advertising Referrals Core Message Security Manage Customer Storms Nurturing References Job Postings Mining People