#rp09 – “Shift happens” Key take aways re:publica 2009 - Presentation @ Pepper - Dirk Otten , June 2009 #rp 09

Key take aways

What was it about?

Blogger

Hooked up all day long

Lots of them

Never without Macbook!

Berlin, Friedrichstadtpalast

Famous people -> Jimbo Wales – Wikipedia

Interesting people -> Lawrence Lessig – “Cluetrain Manifest”

Mary C. Joyce -> Obama’s New Media Operations Manager

Cory Doctorow -> Novelist + technology activist

Johnny Häusler -> spreeblick.de

Blogsphere

And plenty of groundbreaking discussions + directions

Key topics Blogsphere Collaborative Innovation Management Enterprise 2.0 Group intelligence Blogs Wikis CRM today Innovation development changes Not only own Intellectual Capital (ICAP), manage it Corporate Blogging Social Networks Open Source Project „Hello World“ Progressive video-journalism Twitpics Open source principle Open Street Map Creative commons movement Digital Rights Management The Power of the „digital us“ Key quotes Key take aways Must sees Media Markets Politics

The Power Of the Digital Us

1992 2004 2005 2007 2006 2003 2000 2001 1999 1998 2002 1994 1997 1996 1995 1993 Webservices First Website Social Software SOAP Web2.0 Wiki Weblog RSS Folksonomy Podcast The Long Tail Collective Intelligence Web as Platform Community Collaboration AJAX Flashmob Cloud Computing User generated content Crowd sourcing SOA

In the beginning, Image : striatic (Flickr) there was the blogger.

But bloggers can only make Image : striatic (Flickr) change when their readers (re-)act. Image : adactio (Flickr)

Image : striatic (Flickr) People gain power when they come together. That’s the power of The Digital Us

Example 1: Media

The new digital world .

< Attention shift Old Media New Media New Media Old Media news story

Example 2: Markets

Trying to hide something?

http://www.youtube.com/watch?v=OhBmWxQpedI

http://www.youtube.com/watch?v=7l6AJ49xNSQ

Web2.0 shifts responsibility back to brands.

Web 2.0-users, formerly known as customers, are now business developer, customer service staff. marketing experts and

Usability

Persuasive Design

Example 3: Politics Obama & beyond

Fundraising supporter $ supporter supporter $ $

But it’s not just the Obama campaign, the Digital Power of Us is global. Image : University of Melbourne

International protests organized through Twitter, Blogs and Facebook Images : Indymedia, AFP Burma Morocco Iran

Example 4: Collaborative Innvation Management

Employees are seen as a holistic source of knowledge

x2 = blog ??? = tagcloud = search engine

+ Some smaller findings

Creative Commons movement An open digital right handling enables new creativity

Conclusion

You don’t need money to use You need good strategy the Power of the Digital Us. and a compelling cause. Shift happens.

Question: Does Web2.0 makes us more powerful?

Yes, Web2.0 brings us together more cheaply more quickly more internationally than ever before.

Question: What’s the right business model for Web 2.0?

That’s a question for Us to answer.

Nobody likes change except a wet baby to answer.

But better embrace it than fail it.

The End