Social media is my business module 4


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Palm Beach State College - Module 4: Choosing the right social media channel for your business and Using Facebook for Business

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Social media is my business module 4

  1. 1. Social Media Is My Business <ul><li>Module 4: Choosing Your Media </li></ul>Special thanks to and Salvatore Vuono for the Image. Check out Mr. Vuono's Work at
  2. 2. Today’s Agenda <ul><li>Lightning Review of Last Class </li></ul><ul><li>Choosing your media </li></ul><ul><li>Developing a solid Facebook presence </li></ul><ul><ul><li>Personal Settings – Privacy 101 </li></ul></ul><ul><ul><li>Setting up a Facebook Fan Page </li></ul></ul><ul><ul><li>Exploring Content from a Facebook Fan Page </li></ul></ul>
  3. 3. Next Week <ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Others </li></ul><ul><li>Integrating / Triangulating </li></ul>
  4. 4. Module 1: The 10 Rules of Social Media Marketing Strategy <ul><li>Don’t focus on the tools. Instead focus on how the tools encourage certain interactions. </li></ul><ul><li>Listen. Seek first to understand…..then to be understood. </li></ul><ul><li>Social Media Marketing is a commitment, not a campaign. </li></ul><ul><li>No channel is an island. </li></ul><ul><li>Social Media is a team sport. </li></ul><ul><li>Be human. Part of being human is making mistakez. </li></ul><ul><li>If you wouldn’t want your grandmother, your spouse or your boss to read it, don’t post it. </li></ul><ul><li>If you do it, measure it. </li></ul><ul><li>Give. </li></ul><ul><li>Attitude is everything. </li></ul>
  5. 5. Module 2: Social Media Overview <ul><li>The Presidential Campaign </li></ul><ul><li>Janis Krums </li></ul><ul><li>United Breaks Guitars </li></ul><ul><li>BlendTec </li></ul><ul><li>Dell </li></ul><ul><li>The Story of Roseto </li></ul>
  6. 6. iPad – Will it blend?
  7. 7. Module 3: Homework <ul><li>Establish a Facebook, LinkedIn and Twitter Account </li></ul><ul><li>Follow Palm Beach State College Twitter Feed </li></ul><ul><ul><li> </li></ul></ul><ul><li>Join “Social Media is My Business” Group on LinkedIn </li></ul><ul><li>Become a fan of “Social Media is My Business” Group on LinkedIn </li></ul>
  8. 8. Module 4: Choosing Your Media <ul><li>Which social media channel is best for my business or for my personal objectives? </li></ul>
  9. 9. Ask Yourself This Question: What interaction are you trying to encourage? ______________________________
  10. 10. What interaction are you trying to encourage and why? <ul><li>Communicate with my customers </li></ul><ul><ul><li>To inform </li></ul></ul><ul><ul><li>To be informed </li></ul></ul><ul><ul><li>Engage in conversations that lead to business intimacy </li></ul></ul>
  11. 11. What interaction are you trying to encourage and why? <ul><li>Brand or company exposure </li></ul><ul><ul><li>Show savvy </li></ul></ul><ul><ul><li>Stand out from the masses </li></ul></ul><ul><ul><li>Mindshare </li></ul></ul><ul><ul><li>Strengthen / build your reputation </li></ul></ul><ul><ul><li>Get your brand “covered” </li></ul></ul>
  12. 12. What interaction are you trying to encourage and why? <ul><li>Drive traffic to my website </li></ul><ul><ul><li>Sell products and services </li></ul></ul><ul><ul><li>Find new clients and employees </li></ul></ul><ul><ul><li>Generate leads </li></ul></ul><ul><ul><li>Build a mailing list </li></ul></ul><ul><ul><li>Diversify </li></ul></ul><ul><ul><li>Cross sell / Up sell </li></ul></ul>
  13. 13. What interaction are you trying to encourage and why? <ul><li>Ranking High In Search Engines </li></ul><ul><ul><li>AAA </li></ul></ul><ul><ul><li>The higher the Google ranking… </li></ul></ul><ul><ul><li>If a tree falls in the woods, does it make a sound? </li></ul></ul>
  14. 14. Which is most important to you? <ul><li>Rank each of the following from 1 to 5. (1 being the least important, 5 being most important) </li></ul><ul><ul><li>Communicating with customers </li></ul></ul><ul><ul><li>Brand Exposure </li></ul></ul><ul><ul><li>Traffic to your website </li></ul></ul><ul><ul><li>Ranking high in search engines </li></ul></ul><ul><ul><li>OTHER ____________ </li></ul></ul>
  15. 15. If you want to maximize: <ul><li>Customer Communication </li></ul><ul><li>Brand Exposure </li></ul><ul><li>Traffic to Site </li></ul><ul><li>Search Engine Optimization </li></ul>
  16. 16. Facebook <ul><li>Facebook by the numbers </li></ul><ul><li>Privacy Settings – LAB SESSION </li></ul><ul><li>Group page? Fan Page? Neither? </li></ul><ul><li>Finding content for Fan Page </li></ul><ul><ul><li>Best Practices </li></ul></ul><ul><ul><li>Google Alerts </li></ul></ul><ul><ul><li>Surveys </li></ul></ul><ul><ul><li>Photos </li></ul></ul><ul><li>Spending Money on Facebook </li></ul><ul><li>Setting up a Facebook Fan Page – LAB SESSION </li></ul>
  17. 17. Facebook – Top 10 Privacy Settings <ul><li>Friend Lists </li></ul><ul><li>Remove Yourself From Facebook Search Results </li></ul><ul><li>Remove Yourself From Google </li></ul><ul><li>Avoid the Infamous Photo/Video Tag Mistake </li></ul><ul><li>Protect Your Albums </li></ul><ul><li>Prevent Stories From Showing Up in Your Friends’ News Feeds </li></ul><ul><li>Protect Against Published Application Stories </li></ul><ul><li>Make Your Contact Information Private </li></ul><ul><li>Avoid Embarrassing Wall Posts </li></ul><ul><li>Keep Your Friendships Private </li></ul><ul><li>Source: </li></ul>
  18. 18. Facebook – Privacy Settings <ul><li>LAB SESSION </li></ul>
  19. 19. Facebook By The Numbers <ul><li>More than 400 million active users </li></ul><ul><li>50% of our active users log on to Facebook in any given day </li></ul><ul><li>More than 35 million users update their status each day </li></ul><ul><li>More than 60 million status updates posted each day </li></ul><ul><li>More than 3 billion photos uploaded to the site each month </li></ul>
  20. 20. Facebook By The Numbers <ul><li>More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week </li></ul><ul><li>More than 3 million active Pages on Facebook </li></ul><ul><li>More than 1.5 million local businesses have active Pages on Facebook </li></ul><ul><li>More than 20 million people become fans of Pages each day </li></ul><ul><li>Pages have created more than 5.3 billion fans </li></ul>
  21. 21. Facebook By The Numbers - Usage <ul><li>Average user has 130 friends on the site </li></ul><ul><li>Average user sends 8 friend requests per month </li></ul><ul><li>Average user spends more than 55 minutes per day on Facebook </li></ul><ul><li>Average user clicks the Like button on 9 pieces of content each month </li></ul><ul><li>Average user writes 25 comments on Facebook content each month </li></ul><ul><li>Average user becomes a fan of 4 Pages each month </li></ul>
  22. 22. Facebook By The Numbers - Mobile <ul><li>There are more than 100 million active users currently accessing Facebook through their mobile devices. </li></ul><ul><li>People that use Facebook on their mobile devices are twice more active on Facebook than non-mobile users. </li></ul><ul><li>There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products </li></ul>
  23. 23. Facebook By The Numbers <ul><li>AdWeek – Value of “Fan” on Social Media? </li></ul><ul><li>$3.60 </li></ul><ul><li> </li></ul>
  24. 24. Group Page? Fan Page? <ul><li>Great for engaging people who like your brand </li></ul><ul><li>Great to share and have opinions shared </li></ul><ul><li>Ad-Platform – Best in class </li></ul>
  25. 25. Groups vs. Pages
  26. 26. Finding content for your Fan Page <ul><li>Best Practices </li></ul><ul><ul><li>Crexent </li></ul></ul><ul><ul><li>Running Ninja </li></ul></ul><ul><ul><li>Duffy’s </li></ul></ul><ul><ul><li>Palm Beach State College </li></ul></ul>
  27. 27. Daily Content To Your Desktop <ul><li>Best Practice / Time Saver / Automated </li></ul><ul><li>Google Alerts </li></ul><ul><ul><li> </li></ul></ul><ul><li>What search terms are your customers searching when they use Google? </li></ul><ul><ul><li>“ virtual office” </li></ul></ul><ul><ul><li>“ running clothes” </li></ul></ul><ul><ul><li>“ insurance issues and trends” </li></ul></ul><ul><ul><li>“ roof repair” </li></ul></ul><ul><ul><li>“ social media for business” </li></ul></ul>
  28. 28. Potential Post For Crexent Los Angeles Times, 4/1/2010 - Virtual offices are in real demand Using shared work spaces -- meeting and conference areas, reception desks and copy rooms -- only when needed is a less-costly alternative to multiyear leases in these tough economic times.
  29. 30. Setting Up A Facebook Fan Page <ul><li>LAB SESSION </li></ul>
  30. 31. HOMEWORK <ul><li>If you are going to set up a Facebook Fan Page – Post at least 3X, build a stable of three posts. </li></ul><ul><li>Check out </li></ul>