2. 4 x EVALUATION QUESTIONS 20/100; all to completed on powerpoint – suggested minimum 1000 words and 20 thumbnail illustrations In what ways does your media product use, develop or challenge forms and conventions of real media products? How effective is the combination of your main product and ancillary texts? What have you learnt from audience feedback? How did you use media technologies in the construction and research, planning and evaluation stages?
3. Question 1: conventions of TV soap – learning from real media texts Enigmas and genres and parallel narratives invite audiences Trailer “time” conventions; use of media language; montage editing Representations of time; past present and parallel; “catch up” trailers on Holy Soap. Genres represented; melodrama, crime, romantic, documentary (or hybrid) Stereotypes and types. Small scale and complex “heroes and villains” Title sequences and title cards – representations and repetitions Graphic illustrations and title graphics- intertitles Media languages – camera (shots and movement), editing and sound are constantly active; use of montages and 2 shot + MCU + CU and reverse angle edits Music as subtext- lyrics and/or genre are relevant. Multiple POVs. Audience POV; open and closed narratives(when the actors know less than the audience or when the audience is not given key information) Representations, gender, class, region and other demographic types Media debates reflected in trailer and ancillary print products Miseen scene as significant Realism and authentic representations and performances and motivation Narrative coherence; it makes sense
4. Question 2: effective links between soap trailer and 2 ancillaries Genre defined by all 3; familiar and new Brand constructed by all 3; channel + representations consistent in all Ancillaries as synthesis; conflict , enigma, interrogation or illustration Synergy; shared content and ideas across all 3 products Icons and signs; BRAND recognition Codes; connotations Use of star, regional or genre representation Message stated; challenging audiences; questions and sub questions; media debates evoked; media debates unify all 3 Mode of address declared; cultural level; popular, niche, ethnic POV described Repetition of key themes and representations Audience pleasures anticipated Reality represented Postmodern representations; ironic use of familiar media cliches Channels and schedules are all important as links between these products
5. Question 3; learning from audience feedback Enigmas sustain audience interest and tease/challenge/stimulate Audiences search for new stars Genres create audience segmentation/preferences/expectation/prediction/anticipation Gender and age create debate and competition Storytelling is a narrative pleasure; characters and plots matter Audiences want comedy, conflict, repetition Audiences recognise and understand the familiar and the regional Genre hybridity creates pleasures and gratifications and widens demographic Audiences want to find media products useful; media uses and needs, gratifications and pleasures Audiences want safety, repetition and familiarity. Audiences want to see themselves reflected in the products; class, social and collective identities Audiences expect authentic and credible realism. Audience are flattered and excited by contemporary and postmodern intertextuality; web screens, phone screens, film and print media quotation Audiences respond to ideologies, messages, media debates and moral panics
6. Question 4; what has been learnt from media technologies across all aspects of the unit Camera, framing and movement light (lux levels), camera sound skills Hard drive recording and DV tapes and pause pulses for clips Storyboards constructed from hybrid sources; scans, web and digital cameras Adobe Premiere Elements 8 and iMovieediting modes. Apple Mac applications and navigation graphics SFX, transitions, titles cards and other buttons and tools Advanced clip montage editing Keyboard commands; Shift and Control keys Saving and copying Downloading and sampling skills; internet and You Tube sampling Animation and stop frame sequences Ken Burns effect on still photos Audio layering and sound levels Audio - visual synchronisation Firewire ports and USB ports. Memory. jpg files to create stills Prezi. Blogs, YouTube applications Powerpoint options for planning and evaluations. See the IPC industry level CREATIVE ICONOGRAPHY in mag ads Publisher and photoshop options for ancillary print media Burning and title making Pixilation and definition Technical issues solved and unsolved
7. EXAMPLE SLIDE The sequence stated with a slow pan of the park at night; we established a genre, suspense and audience anticipation. Melodrama or crime thriller Non diegetic sounds of a choir rehearsal established a parallel narrative that presented the central theme of the hard work of amateur drama using enigma CAMERA was tripod fixed on auto for low lux recording
