This document provides evaluation questions and activities for assessing a media product. The questions cover how the media product uses or challenges real media conventions, how it represents social groups, what type of institution might distribute it, who the audience is, how the audience was attracted, what was learned about technologies, and what was learned from preliminary tasks. For the first question, the activity is to analyze nine screenshot frames comparing elements like narrative, genre, camerawork, editing, sound, typography, and signs to real media openings of the same genre.

1. EVALUATION ACTIVITIES<br />EVALUATION QUESTIONS<br />In what ways does your media product use, develop or challenge forms and conventions of real media products? <br />How does your media product represent particular social groups? <br /> <br />What kind of media institution might distribute your media product and why? <br /> <br />Who would be the audience for your media product? <br /> <br />How did you attract/address your audience? <br /> <br />What have you learnt about technologies from the process of constructing this product? <br /> <br />Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? <br />ACTIVITIES FOR EACH QUESTION:<br />One: In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of film openings)<br />You should go through the final version of YOUR project and select nine distinct frames which you screengrab and drop into photoshop. You will be using these to write about how typical or not of opening sequences your particular design is, so choose them carefully.The aspects you SHOULD consider across your nine frames are:The title of the filmSetting/locationCostumes and propsCamerawork and editingTitle font and styleStory and how the opening sets it upGenre and how the opening suggests itHow characters are introducedSpecial effects<br />You should analyse each of these frames comparing them to real openings you watched that were from the same genre as your piece. You should consider:<br /> Narrative (how have you established a plot?)<br />Genre (where does it look like a thriller/romantic comedy etc…?)<br />camera, angle, shot movement and position<br />continuity & editing (verisimilitude)<br />sound<br />mise-en-scene/ expressionism (lighting; colour)<br />typography<br />iconography<br />enigma code<br />indexical/ iconic/ arbitrary signs<br />____________________________________________________________________<br />