A2 MEDIA COURSEWORKTHE EVALUATIONFINAL DEADLINE FOR ALL – FRIDAY 17 DECEMBER3PMThe EVALUATION is worth 20 MARKS.2000 words ; 500 for each of the 4 QUESTIONS.The EVALUATION MUST NOT BE DOMINATED BYTEXT – BREAK IT UP WITH IMAGES, SCREENGRABS,COLOURS, ETC.Ensure you use BACKGROUNDS for yourPOWERPOINT SLIDES and consider integratingVIDEO CLIPS.YOU MUST ANNOTATE ALL THUMBNAILS!HAVE A LOOK AT THE EXAMPLES OF EVALUATIONSIN DRIVE R – one uses powerpoint whilst the otheropts for prezi; both are equally valid as theydemonstrate use of TECHNOLOGY, ENGAGE THEAUDIENCE and ANSWER THE FOUR EVALUATIONQUESTIONS.
1. In what ways does your media product USE, DEVELOP or CHALLENGE forms and conventions of existing media products ?It is recommended that you provide an audio commentary for your productsand DISCUSS how the CONVENTIONS of either the MUSIC VIDEO or SOAPTRAILER were implemented.In addition, if you record a commentary track then ensure you USESCREENGRABS from the MEDIA PRODUCTS you RESEARCHED – youcan easily get these from your BLOG. It is important to do this as it will allowyou more opportunities to DISCUSS the ROLE OF CONVENTIONS.It is safe to say that most of you will have REINFORCED the CONVENTIONSand rarely would have CHALLENGED them unless you ventured into theterritory of PARODY.Ensure that you refer back to the work on MEDIA LANGUAGE: • Editing • Mise en scene ; costumes , colours , props • Sound • Camerawork • Performance • Style
2. How effective is the combination of your MAIN PRODUCT and ANCILLARY texts ?Sub- questions to consider:How did you create the following in your main and ancillary texts:a). BRAND – colour, fonts, recognisable logoAUDIENCE – was the audience being addressed the same for all products?INSTITUTION – this means the institution chosen for your final products e.g.E4 or BBC ONE; how are they identifiable across your products?GENRE – is this clearly recognisable across all products?b). How consistently do your different formants share messages andmeanings? (do they have the same BRAND IDENTITY?)Use thumbnails, colour coding, annotations etc to convey your points.
3. What have you have learned from AUDIENCE FEEDBACK?Sub questions to consider: a. Planning .How did you find your audience? (similar products, demographic work fromlast year, etc)How did your audience research and response influence the construction ofyour products? b. How did you use audience responses to define your target audience? c. Post Production:Did your intended audience find your final products accessible?USE AUDIENCE QUESTIONNAIRES for FEEDBACKSome suggestions:Bar ChartsPie ChartsScan in questionnaireUse audience quotesImages of intended audienceRecord video of audience feedbackSuggests advertisers and institutions with demographics
4. How did you use MEDIA TECHNOLOGIES in the CONSTRUCTION and RESEARCH, PLANNING and EVALUATION stages ?This will largely be driven by SCREENGRABS from the DIFFERENTTECHNOLOGIES you used with ACCOMPANYING ANNOTATIONS.Split this into FOUR sections:CONSTRUCTIONVideo CamerasStills CamerasAdobe Premiere 8Adobe PhotoshopPublisherRESEARCHYouTubePreliminary task; comic strip trailerSimilar productsAudience researchBlogPLANNINGDigital StoryboardingExisting ProductsBlog