6. Vision & Mission
• US- based High Tech Multinational Company
• Designs Macs , the best personal computers in the world
along with OSX, i Life, i work and professional
Software.
• Leads the Digital music revolution with its ipods and i tunes
online store.
• Reinvented the mobile phone with its revolutionary iphone
and app store, and is defining the future of mobile
Media and computing device with ipad.
16. • Apple systemic approach to
innovation.
• Innovative Business Models.
• Apple’s Innovation System.
• Apple Design Process.
17. Apple Product Development Approach-
• Consider future application of current products
as they are developed.
• Crowdsource hype and perhaps even ideas
about pricing.
• Don’t focus on being the first, focus on being
the best.
18.
19.
20. Recap
• History
• Vision & Missions
• Products and Figures
• 4P Analysis
• SWOT Analysis
• Innovation
• Product Development
• What next
